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How to Optimize Landing Pages to Enhance Customer Experience

Webbiquity

A landing page is a web page designed to drive one specific action (though a second action may be offered as an option). It also involves tweaking design and copywriting to make offers more appealing. After that, use analytics and split testing to make it best in class. What is a Landing Page? And it’s an ongoing process.

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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot

These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Coding, Design & Other Technical Skills. Email Marketing.

Class 101
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Partnering: Getting Started with the Agile Marketing Navigator 

Martech

Rather than having a piece of creative work fully developed by a copywriter and then put into a design, partnering allows shared understanding of the work and creative thinking from both roles, avoiding silos. Partnering can happen with any two or even three roles, but the most common ones are between writers and designers.

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What is a Membership Website? (7 Examples of Successful Membership Websites)

Optinmonster

The Copywriter Underground Purpose: Problem-solving, Gathering Membership Model: Monthly or annual fee, always on The Copywriter Underground is part of The Copywriter Club’s suite of programs. Designed to help copywriters write better copy and build a more sustainable business model for themselves.

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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. Michaels hosts classes for different arts & crafts, teaching interested participants like Susan how to make wreaths, create jewelry, or frame portraits.

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42 Digital Products You Can Sell Online (+30 Examples)

Optinmonster

Vector files: Sell vector versions of your illustrations or designs that can be scaled and used for a variety of purposes. Stock graphics: Create and sell a collection of graphics, icons, and elements that other artists and designers can use in their own projects. You can sell it on your blog or on a marketplace like CodeCanyon.

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5 Common Multi-Channel Marketing Challenges and How to Overcome Them

Marketing Insider Group

Work with your designers and copywriters to ensure that your graphics and messaging can meet those requirements while still painting the right picture and telling the right story. The best thing you can do to ensure that your customers are getting world-class support is to build a world-class team.