KoMarketing Associates

AUGUST 3, 2021

Although marketers have a wide array of channels to choose from, new research indicates that they are increasingly turning to social media to meet their primary objectives. In terms of the channels used in marketing, social media (~80%) leads above all other options among the respondents who were surveyed.

Social Media 296

Social Media Social Marketing Media Marketing Budget 296

KoMarketing Associates

SEPTEMBER 7, 2022

Growthbar recently released the results of its “State of Content Marketing and SEO in 2022” survey, and data suggested that 90% of marketers now consider SEO to be in their top three when it comes to marketing channels. Specifically, 91% of B2B marketers cited SEO as a top three digital marketing channel as well.

Advertising Channels 217

Advertising Channels SEO Digital Marketing Funnels Top of Funnel 217

Convince & Convert

MARCH 7, 2024

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Team alignment is a consistent priority across all GTM departments surveyed.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Marketing Insider Group

AUGUST 17, 2020

Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation. Make specific announcements about this in your email communications and on social media. You can also send out surveys on behalf of sponsors to your attendees directly.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

KoMarketing Associates

MAY 5, 2021

That being said, social does not lag far behind in terms of reach. About 43% said that they had made a purchase via a post in social media over the course of the last year as well. Ongoing Social Media Marketing Challenges. This was followed by content marketing (39%), display advertising (38%) and email marketing (33%).

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

KoMarketing Associates

MAY 5, 2021

To get data to answer that question, KoMarketing Associates partnered with research firm Ascend2 to conduct the Measuring Content Marketing Performance Survey. 193 B2B marketing professionals participated in the worldwide survey that was fielded between February 17 – 25, 2021.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

KoMarketing Associates

JANUARY 20, 2022

Marketers continue to see the potential of social media, but new research indicates that they are still facing many challenges when it comes to fully leveraging it. This year, most marketers (53%) want to try to increase brand awareness with social media marketing. B2B Marketers and Social Media Marketing Success.

Social Media 243

Social Media Creativity Social Marketing Media 243

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Gartner 141

Gartner Advertising Agencies Paid Search Agency Ad Exchange 141

SmartBrief - Marketing

MARCH 7, 2024

One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. These key factors have driven the rise of dark social activity. Avoid generalized, overly broad messages.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Martech

FEBRUARY 13, 2024

Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands.

Digital Asset Management 135

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 135

Martech

DECEMBER 20, 2023

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. Based on a survey of 1,000 consumers, endorsements by influencers and celebrities can present a risk to holiday sales. By the numbers.

Sample 118

Sample Customer Surveys Mobile Marketing Statistics 118

Marketing Insider Group

MAY 30, 2023

Begin by collecting data from each of your communication channels, which may include: Social media: Most social media platforms have built-in tools for tracking metrics, such as engagement rates, follower growth, and post reach. Look for features like automated email campaigns, social media scheduling, and lead scoring.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Martech

FEBRUARY 13, 2024

Facebook, WhatsApp and Instagram are still winning the social media race in terms of overall user numbers (YouTube too, if you count that as social). It’s now widely accepted that what users value in these short-form video channels is not high-end content from brands but authentic content from their peers. Why we care.

Advertising Agencies 109

Advertising Agencies Peer-to-peer API User-Generated Content 109

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful.

Planning 122

Planning Marketing Plans Spending Network Marketing 122

Martech

DECEMBER 6, 2023

The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey Why we care. A pixel to track campaign efficiency.

Campaigns 112

Campaigns Account Based Marketing B2B DemandBase 112

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. million unique titles across linear and streaming channels. This reflects similar trends among young audiences using social media platforms like TikTok and Instagram. among the U.S.

Demand 117

Demand Customer Surveys Paid Search Agency Communities 117

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. This year, plan for more changing audience preferences and deeper social media fragmentation. The dynamic industry landscape demands social media teams adapt fast, remain hyper vigilant to unpredictable user preferences and make room for experimentation.

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Martech

FEBRUARY 6, 2024

Plus, being online most of the day meant that it was harder to switch off the constant stream of digital and social ads, promotional emails and texts, and eager advances from influencers. Brands seek to optimize trade promotion investments both on-platform (digital and in-store) as well as off-platform (open-web and social).”

Trends 115

Trends Work Management Advertising Agencies Marketing Management 115

Martech

NOVEMBER 15, 2023

Nearly half (42%) of consumers will begin their holiday shopping on Black Friday or later, according to a survey by research firm Cint. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. A survey of U.S.

Act-On 120

Act-On Trends Paid Search Agency eCommerce 120

Martech

NOVEMBER 28, 2023

Changing the channels. One of the most impactful social media channels lost a significant number of advertisers when Elon Musk took over the platform. This year’s survey will take just a few minutes to complete. This year’s survey will take just a few minutes to complete.

Customer Surveys 109

Customer Surveys Budget Programs Click Rate Rules 109

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% October marked the fourth consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a 3.2

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Martech

JANUARY 23, 2024

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. New customers come to the site either from social media buzz and community outreach, or from the investment Thriftbooks has made in search engine optimization. “If Books are a broad category with a passionate following.

Loyalty 120

Loyalty eCommerce Buzz Paid Search Agency 120

Contently

APRIL 6, 2023

Sometimes, knowing your customers can enact social change as well as increase brand affinity. percent year-over-year decrease in negative tweets 800 million social media impressions of the campaign 17 percent increase in brand sentiment Achieving a deep understanding of your ideal customers requires significant time and effort.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Martech

SEPTEMBER 26, 2023

Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. Seventy-eight percent of marketers surveyed say email is given priority in their budget, followed by social media (66%) and SEO/content marketing (56%). Get MarTech! In your inbox.

Budget Programs 120

Budget Programs Marketing Report Marketing Management Marketing Budget 120

Brandpoint

MARCH 14, 2024

In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. By utilizing social media platforms and launching dedicated branded content campaigns, brands can engage with their audience and amplify their message effectively.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Martech

FEBRUARY 19, 2024

Campaign performance optimization: Measure and analyze the performance of marketing campaigns to identify the most effective channels, messages, and tactics. Use data to optimize marketing budgets and allocate resources to the most effective channels and strategies. social media, email, search engine marketing).

Acquisitions 108

Acquisitions Marketing Budget Analytics Allocation 108

Vision6

APRIL 17, 2024

Understanding the metrics you’re tracking is essential for effectively allocating resources and engaging the right channels in your omnichannel strategy. By identifying key performance indicators (KPIs) upfront, you gain insights into which channels are driving the most value and where to focus your efforts for maximum impact.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

eCommerce 122

eCommerce Enterprise Management Paid Search Agency Marketing Management 122

Martech

DECEMBER 15, 2023

Social media publishing supports more tags and mentions Boost social media engagement while reducing your team’s reliance on third-party tools or cumbersome multi-tool social posting work by using the new features to tag Instagram profiles in photos and reels and mention LinkedIn personal profiles, when scheduling posts in HubSpot.

Top of Funnel 115

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 115

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Optinmonster

MARCH 21, 2024

Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more. Additionally, companies can gather feedback by monitoring reviews on 3rd-party sites, as well as posts and comments on social media.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. An “unboxing” campaign for social media would exemplify this.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition.

Marketing Automation Services 127

Marketing Automation Services Marketing AI Marketing Automation Automation 127

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% An important channel. Why we care.

Lead Gen 124

Lead Gen Hubspot CRM Peer-to-peer 124