Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Social Media 129

Social Media Media B2B B2B Thought Leadership 129

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. 1 Will this social trend add value to your brand?

Trends 146

Trends Lead Scoring Lead Ranking Branding 146

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. The Future of Social Media. You may think social media is already pervasive, but it still has room to grow.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. Spot the weaknesses. Spot their top performers. Whether it’s targeting new keywords or enhancing your content , it’s essential to know where to channel your efforts. Because knowing where you stand sets the foundation for any analysis.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Marketing Insider Group

SEPTEMBER 6, 2021

This should lay out the narrative structure of a podcast, live video for social media, or even a pre-recorded lecture. Make sure to label these so that they’re easy to spot at a moment’s notice. Your competitors: At this point, everyone has a podcast, social media presence, YouTube channel, and so on.

Planning 324

Planning Tips Paid Search Agency Marketing & Strategy 324

SmartBrief - Marketing

JANUARY 29, 2024

Given the huge expense of advertising during the Super Bowl, with spots costing over $7 million for a 30-second ad, it is in a brand’s best financial interest to get as much out of its investment as possible. And it’s not 1984 – a time when social media did not exist. The early releases had a slight edge, averaging 2.93

Mobile Advertising 88

Mobile Advertising Amazon Broadcasting Newsletter 88

Contently

JANUARY 24, 2023

Instead, they’re using multiple channels throughout the buying journey and breaking down the walls between them. Increasingly, consumers will use the channel that best suits their needs in the moment. But it’s not enough to have separate in-person, e-commerce, and marketplace channels. They must work together.

Marketing AI 195

Marketing AI Trends Planning Advertising Agencies 195

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% October marked the fourth consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a 3.2

B2B Marketing 129

B2B Marketing Search Marketing B2B Multi-Channel 129

Litmus

APRIL 18, 2024

In the past, we’ve asked about what code editors developers use to build emails, but this is the first year we’ve seen “Code editor in my ESP” take the top spot at 20%, toppling Adobe Dreamweaver (14%) and our beloved Litmus Builder (9%). That’s likely why 30% of our respondents said they were investing more into technology integration.

Email Marketing 95

Email Marketing Marketing Automation Services Work Management Planning 95

Trade Press Services Newsletter

JUNE 1, 2023

Follow their social media accounts on all channels and subscribe to notifications to ensure you never miss a post. Social Listening Is Key. Simply put, social listening allows you to monitor your competitors and their online mentions. It’s not limited to social media.

Analysis 130

Analysis Comparison Keywords Case Study 130

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% An important channel.

Lead Gen 118

Lead Gen Hubspot CRM Peer-to-peer 118

Biznology

APRIL 6, 2022

There are thousands of agencies that claim they “do social media.” The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well. MySpace was founded in 2003, so social media is still not quite yet 20 years old as a discipline.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Webinar Metrics 102

Webinar Metrics Tips Marketing AI Social Media 102

Martech

OCTOBER 13, 2023

Dig deeper: AI marketing automation: How it works and why marketers should care PPC: Paid search and social AI is also used in automated bidding for paid campaigns. Understand how your audience uses social media. Engage your humanity to fill in the blank spots. Or auto-targeting and AI ad generation. Develop your buyer personas.

Marketing AI 137

Marketing AI Paid Content Paid Search Agency Automation 137

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content produced and distributed by your business’s marketing team and partners should be available on any channel where your customers are conducting research.

Marketing AI 130

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 130

Contently

FEBRUARY 22, 2023

Combining user-generated videos with more polished, professionally generated videos is the sweet spot for most brands. To get your brand fans to submit UGC videos, you should: Ask followers who are active on your brand’s social channels to shoot short videos using your product. Ask users to keep it short and simple.

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

Sprout Social

MARCH 15, 2024

Consider that many YouTube influencers’ level of engagement dwarfs that of traditional ad channels. These viewers are engaging with long-form content (hint: not 15-second ad spots). While many of these channels represent some of the biggest YouTube influencers, we also share a few up-and-coming creators as well. Published on 1.

Youtube 102

Youtube Viral Marketing Peer-to-peer Impressions 102

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Here’s how.

Social Media 106

Social Media Ideal Customer Profiles Media Customer Satisfaction 106

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. 1 Will this social trend add value to your brand?

Trends 78

Trends Lead Scoring Lead Ranking Branding 78

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative.

Marketing AI 190

Marketing AI CMS Development Lead Ranking Process 190

Martech

FEBRUARY 6, 2024

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. The game is only the start.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 116

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Recruiting brand ambassadors or influencers.

Social Media 115

Social Media Social Marketing Paid Search Agency Media 115

Contently

OCTOBER 5, 2020

Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. All without needing to do any extra outreach over email or other channels. The potential here was huge because most TCS readers come directly from search or email.

Webinar Metrics 200

Webinar Metrics Banner Ads Advertisements Advertising 200

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 84

Analytics Marketing AI Conversion Branding 84

SalesGrape

OCTOBER 11, 2023

In 2023, successful telemarketers leverage big data analytics to identify high-value prospects based on various parameters such as industry verticals, company size, revenue growth rate, or even social media activity. Social Selling Social media platforms have become powerful tools for building relationships and establishing credibility.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Martech

MARCH 1, 2023

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. Do it poorly and you have a big weak spot in your brand.

Paid Search Agency 99

Paid Search Agency Advertising Channels Gartner Amazon 99

Top Rank Marketing

OCTOBER 6, 2023

Social Media Today Microsoft CEO says tech giants battling for content to build AI Microsoft CEO Satya Nadella scrutinized the type of exclusive publisher partnerships put in place by the likes of search giant Google as obstacles to AI industry growth, during recent testimony in the landmark U.S. antitrust case trial against Google.

B2B Marketing 117

B2B Marketing Social Marketing Planning B2B 117

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. According to OptinMonster , 58% of consumers check email before any other information channel, including social media.

Top of Funnel 115

Top of Funnel Newsletter Planning Peer-to-peer 115

Martech

FEBRUARY 10, 2022

Workflow operating system monday.com will run an ad during the first half of the Super Bowl with a spot buy reaching some 30 million viewers in New York, Los Angeles, Chicago and other key markets. Short form social engagement by Ricola. Especially in the social world, we use the first-person ‘We,’” Kostuk explained.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Advertising Channels Mobile Advertising 96

Stevens & Tate

MAY 27, 2022

Seniors Are Social. At the time, this made them the fastest growing age demographic for these social channels. Considering the fact that there are more senior citizens than ever, incorporating social into your content marketing strategy is a must–and YouTube is a social platform.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Martech

OCTOBER 31, 2023

Whether it’s paid search default, the default direct unknown, which happens more often than not organic search, organic social.” Data-driven targeting allows you to activate those insights and audiences across channels by leveraging those direct integrations to media buying platforms.” That’s quite a step up from UA.

Marketing Analytics Tools 119

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 119

Buffer

MAY 10, 2022

So, when I started Dog Spotted to help NYC dog parents navigate the ins and outs of living with these adorable pets, I knew that community would be a big part of it. It wasn’t easy, but I made it happen: About a year and a half since launching, Dog Spotted has a thriving community of over 15,000 dog parents.

Communities 97

Communities Personalization Small Business Marketing Guidelines 97

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

Whereas a TV spot generally follows a classic story arc condensed into 30 seconds, a pre-roll ad gives the viewer the option to skip it after just five seconds of viewing. How do you create a video that works for all channels? They create a beautiful TV spot. Brief Teams According to the Funnel (Not per Channel).

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113

Convince & Convert

DECEMBER 5, 2017

If you haven’t ventured over to REI’s social accounts lately, you should. REI breaks theirs down through social, a channel more visible and real-time than any other. Social should be your brand’s first responder: available to support your customers whenever they want to reach out. But how to fix the problem?

Enterprise Management 209

Enterprise Management Work Management Social Media Marketing Management 209

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 71

Analysis Budget Programs Social Media Allocation 71