ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Social media experts like Gary Vaynerchuk say that Snapchat will be great for B2B! And this is not a listicle.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

ANNUITAS

NOVEMBER 18, 2020

If you haven’t had the opportunity to watch the Netflix documentary “The Social Dilemma” yet, I highly recommend it. The rather dark story it tells is fascinating in terms of what our major social media and search platforms are capable of, especially in a time of a major political election and extreme social unrest.

Ethics 130

Ethics Personalization B2B Opt-out 130

ANNUITAS

APRIL 9, 2020

Utilize your BDR/SDR team as a great resource to test messaging on outbound calling, within their social selling communications or other points of contact with prospects. Run message tests on your website and/or in your digital channels like social media.

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

ANNUITAS

SEPTEMBER 1, 2015

All in all, I used multiple channels during my purchase process (web, social medial, word-of-mouth/peer referral and email) and it took about two months. I used four channels just to end up buying a car, but this is the digital age and as the buyer,I have access to all of these channels easily via my phone.

Advertising Channels 100

Advertising Channels Multi-Channel Peer-to-peer Word of Mouth 100

ANNUITAS

JUNE 25, 2020

We made a fast pivot to divert our program dollars to digital marketing (since we sell to large enterprise, the in-person events had been a key marketing channel for engaging with senior level decision makers). Optimize digital channels to ensure they are personalized, timely and relevant.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

ANNUITAS

APRIL 20, 2020

Whether it’s a social media post, email copy, ad copy, blog post, white-paper, or ebook, your team is going to spend hours making sure the finished piece is polished. Ask yourself whether it’s being promoted at all via third party channels. If it is, are they the right channels for your target audience?

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

ANNUITAS

JULY 14, 2015

Buyers are increasingly using the web and social media as sources with 53% saying that social media played a role in their purchase decision. It’s a Multi-Channel World. Ensure you are utilizing the channels that your buyers are using and make your content available across all of them. Think multi-channel.

Rules 100

Rules Multi-Channel B2B Advertising Mediums 100

ANNUITAS

AUGUST 28, 2014

Our friends at Software Advice, a company that reviews and compares social CRM tools , recently conducted a report on the use of social media in their Social Media Content Optimization Survey , which shows that while many organizations are using social media, overall it is still being used tactically, and in isolation.

Social Media 100

Social Media Webinar Metrics Media Marketing & Strategy 100

ANNUITAS

SEPTEMBER 3, 2020

Sales cadences are typically parceled out over a fixed number of days and rely on various modes of communication — like email, phone, and social media — to help develop relationships with potential customers and close deals. Think this doesn’t have an impact on Customer Experience (which ultimately is a key factor in buying decisions)?

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

OCTOBER 17, 2014

Select the right Distribution Channels. The best global distribution strategies not only incorporate an equal mix of paid, earned, and owned distribution channels but also take into account how these channels differ across markets. Blog Content marketing strategy distribution channels Global marketing Kapost workflow'

Practices 100

Practices Buyer Personas Multi-Channel Best Practices 100

ANNUITAS

OCTOBER 27, 2015

Nick Westergaard , Chief Brand Strategist of Brand Driven Social, shares insights on how we need to think in terms of four digital dynamics: clarity, content, coherence and community. The session talked about the hierarchy of digital brand building too in a way that makes sense of the various channels.

Buyer Personas 100

Buyer Personas B2B Press Public Relations 100

ANNUITAS

SEPTEMBER 10, 2015

Big results, huge revenues, vast arrays of technology at our fingertips, amazing metrics of social shares, content awards and most of all, new customers. The drive of a Modern Marketer is strong, but we need to learn to channel it and execute on our strategy and know it is ok to say no to the things that don’t matter.

Planning 100

Planning Demand Generation Marketing & Strategy Advertising Benchmark 100

ANNUITAS

APRIL 8, 2013

Australian marketers are grappling with the same issues faced by marketers worldwide – how to effectively use and make sense of the vast amounts of data that we now have access to; keeping ahead of technology; deciphering which channels are working; and, most importantly, how to truly connect and resonate with our customers.

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

ANNUITAS

MARCH 18, 2014

What if we could automatically post to social media when a new content asset and landing page are built out? These are the kind of cross-channel incremental improvements a synchronized technology team can accomplish. Social media is content. Step Three: Content. Step Four: Technology.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

ANNUITAS

AUGUST 7, 2014

In a post dated July 14, 2011 (ages ago) in Social Media Explorer by Michael Brito from Edleman Digital, Brito talks about the importance of relevant content. Buyer-centricity is hugely important of course, but where does the relevance come into play?

Relevance 100

Relevance Content Buyer Personas Trade Show 100

ANNUITAS

JULY 16, 2015

Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.). According to a 2015 McKinsey post, Do You Really Understand How Your Business Customers Buy, on average B2B buyers use at least six channels to obtain information prior to purchase and 65% report frustration due to inconsistent experiences.

Buyer's Journey 100

Buyer's Journey Customer Satisfaction Buyer Intent Forrester 100

ANNUITAS

JUNE 11, 2015

Maybe you’ve got a great social media plan, but are your buyers even using Twitter? Is the outcome the same for each channel? Content marketing, email nurturing, etc., these are all tactics – not strategies. What is the plan for those that choose to engage with your company?

Enterprise Management 100

Enterprise Management Planning Work Management Demand Generation 100

ANNUITAS

SEPTEMBER 15, 2020

Social media has been around since 1997 , but it didn’t explode in popularity until 2006. Business-to-consumer (B2C) companies have harnessed social media in a huge way. There are some common misconceptions about social media in B2B marketing that I’ve found prevent teams and leaders from even trying.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

ANNUITAS

DECEMBER 22, 2011

Be Socially Engaged. There is no clearer indication that the buyer has changed and that the open access to online and social information is where buyers will spend the majority of their buying cycle. The content delivered over social media will be the difference between a buyer choosing one vendor over another.

CMO 100

CMO Peer-to-peer Vendors Gartner 100

ANNUITAS

JANUARY 28, 2016

This requires reps to be subject matter experts and engage in meaningful dialogue through relevant content, social media, face-to-face conversations, and other channels. This is a new core competency of the new B2B sales rep and those that adapt will win much more than they will lose. Accept the Reality.

Work Management 50

Work Management Ideal Customer Profiles Demand Generation Marketing Management 50

ANNUITAS

MARCH 11, 2014

Any one Demand Generation Program may touch multiple technologies and distribution channels all at the same time. Marketing technology is a strategic concern.

Work Management 100

Work Management Marketing Management CMS Development Planning 100

ANNUITAS

MAY 12, 2023

While there are a lot of deep analytics and AI inside the portfolio, we believe the additions to the following applications will have the most impact for go-to-market leaders: CRM, Cliq, LandingPage, Mail, Writer, Social, and Analytics. Let’s overview how each incorporates generative AI.

Marketing AI 130

Marketing AI Enterprise Management Ad Building Work Management 130

ANNUITAS

NOVEMBER 5, 2015

Demand generation, public relations, customer success and uses of channels like social media and even email are much different today than they were a few years ago. We are learning on the job every second of the day because more than any other industry, marketing is dynamically changing every day.

Trade Show 100

Trade Show Demand Generation Public Relations CAN-SPAM 100

ANNUITAS

JULY 17, 2012

Experiment with different channels like video, develop visual content like infographics, and make sure what you produce is in small bites. You are one of the more social media savvy sales people we know. How are you using social media to connect with your buyer and what lessons can both marketing and sales folks learn from you?

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

Experiment with different channels like video, develop visual content like infographics, and make sure what you produce is in small bites. You are one of the more social media savvy sales people we know. How are you using social media to connect with your buyer and what lessons can both marketing and sales folks learn from you?

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 13, 2023

Cross-channel analytics and optimization is also a cited use case. Some of the customers who are already using AI Cloud include AAA Auto Club Group, Gucci, Inspirato, and RBC US Wealth Management. Unless you have access to broader sets of data, “pointing the AI” towards only the data in Salesforce may not be super effective.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Lead Ranking Marketing Automation Services 130