Crimson Marketing

AUGUST 2, 2013

How do you maintain a connection to your customers and ensure they don’t fall through the cracks? . “Leverage the data from every customer channel and understand the complete buying process.” ” Utilize analytics to gain a full picture of what drove your customers to make a purchase. .

Advertising Agencies 100

Advertising Agencies B2B Sales Advertising Channels Mobile Marketing 100

Crimson Marketing

MARCH 5, 2015

Let’s look at 5 areas marketers need to consider in the marketing technology landscape that support a customer-centric marketing model. ’ And as a result, they expect a seamless user experience from brands across every device and digital marketing channel. Not Prioritizing the Customer. Struggling to Adapt.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

DECEMBER 3, 2013

Any field on your platform can be customized to fit your customer and partner relationship tracking needs. Your channel partner relationships are special because both parties (you and your channel partner) are dependent on each other; you both have expectations of the other. So you apply the same ideology to the channel.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management CRM 100

Crimson Marketing

SEPTEMBER 10, 2014

In his role as General Manager of Oracle Marketing Cloud, Kevin Akeroyd works with CMOs of leading companies on enterprise level, cross-channel data management and marketing. This first new “über trend” in technology marketing, Kevin says, beats out the old ‘Master Data Management’ system by being cloud based, multi-channel and real-time.

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

OCTOBER 23, 2014

Channel Surfing: Omni-channel personalization, Jeff says, represents opportunities to build relationships with buyers, but also challenges content strategy that many product marketing organizations may not realize exists at the top of the funnel.

B2B Marketing 100

B2B Marketing Product Digital Marketing Funnels Paid Search Agency 100

Crimson Marketing

FEBRUARY 17, 2015

To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV). Buyer Bias: Not all customers are created equal.

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

Crimson Marketing

FEBRUARY 9, 2015

Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . “Customers want to interact with stories and modify them on social media.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

APRIL 14, 2015

Make and optimize channel and mix decisions or to understand the impact of a campaign on the sales list; and to quantify performance. How can we best acquire new customers? Which existing markets and customers should we grow? Which channels create the greatest response rate? What new products should we develop?

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

MAY 1, 2015

As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.” ” Connecting with your customers throughout all stages of the buyer’s journey requires a diversified content offer. ” 2. .

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

AUGUST 7, 2014

In this episode of Moneyball for Marketing, we delve into what Paul calls an “audience first strategy” where the role of Big Data is to help build buyer profiles and then personalize product marketing across all of the various marketing channels through which those buyers interact with your brand.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Product 100

Crimson Marketing

SEPTEMBER 11, 2013

If you support this latest strategic approach, you believe in creating a seamless buyer journey across all possible channels. But what if the issue is greater than this – how far can you take customer expectations and consumer behavior against your own “organizational and alignment problem”? Use resources wisely.

Best Practices 100

Best Practices Buyer's Journey Marketing Mix Advertising Agencies 100

Crimson Marketing

SEPTEMBER 24, 2013

Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” Use this data to create custom message to target each of your segments. . What’s the best channel for you? Your branding must stay consistent across all channels.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

SEPTEMBER 25, 2013

Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” Use this data to create custom message to target each of your segments. . What’s the best channel for you? Your branding must stay consistent across all channels.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

MAY 2, 2013

.” How do we stay on top of our customers’ needs, expectations and preferences? Multi-channel analytics reporting can greatly assist you in this area and help you to start converting your leads. 2 Customize Multi-Channel Reporting. #3 2 Customize Multi-Channel Reporting. #3

Multi-Channel 100

Multi-Channel Multi-Touch Attribution Marketing Report Advertising Channels 100

Crimson Marketing

JUNE 4, 2013

It’s imperative to develop a new marketing and channel strategy as well. . 1) Clue in to the new reality: Take the focus away from a product sale, and hone in on your customer’s needs. . 1) Clue in to the new reality: Take the focus away from a product sale, and hone in on your customer’s needs. .

Verticals 100

Verticals Advertising Agencies Landing Pages Advertising Channels 100

Crimson Marketing

FEBRUARY 23, 2015

“Competition among brands is steadily increasing as branding channels and messages proliferate.” And since the level and influence of advertising in the social media space have yet to reach the levels common in offline marketing channels, brand messages are less likely to influence decisions.” ” View it here. .

Brand Identity 100

Brand Identity Branding Touchpoints Word of Mouth 100

Crimson Marketing

JUNE 3, 2013

According to 51% of survey respondents: “customer and prospect engagement and awareness are two of the top objectives for content marketing programs… Customer loyalty, increased leads, increased revenue, and thought leadership are additional program drivers.” Optimize content for multiple channels.

Loyalty 100

Loyalty Ad Building Thought Leadership Content 100

Crimson Marketing

SEPTEMBER 15, 2015

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. Highlights include: Pinball wizards: Jennifer explains how Planar tracks leads through its sales cycle. marketing is one of the flippers and sales is the other.”.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

JULY 1, 2013

Utilizing videos in the channel is the hot thing right now. People working in the channel don’t have time – they’re just too busy. Video in the channel is most often being used in partner trainings, news stories (i.e. announcing a new product), and customer facing sales tools. Channel Champion ).

Advertising Channels 100

Advertising Channels Video Marketing Advertising Agencies Viral Marketing 100

Crimson Marketing

JULY 30, 2013

A true connection between the customer and company can be easily lost if your customers have a bad experience, you launch the wrong product, or you misdirect an ad placement, among other things. The main goal of your messaging strategy is to determine customer needs and solve their pain points. Forbes ). .

Work Management 100

Work Management Verticals Marketing Management Social Media 100

Crimson Marketing

JULY 31, 2014

” Digital marketing channels are no longer a more cost effective solution to engaging buyers, but “critical for executing promotions, stimulating sales, and increasing market share. You understand buyer search needs and you’re highly engaged on your social media marketing channels. . ” Design.

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100

Crimson Marketing

MARCH 19, 2015

.” The top three organizational challenges driving innovation need, as ranked by B2B marketers, are: The pressure to deliver a consistent and positive customer experience (38%). “B2Bs need to look at innovation from every angle if they want to succeed, as strategy, customer focus and B2B marketing technology all come into play.

Lead Ranking 100

Lead Ranking B2B Emarketing Barriers 100

Crimson Marketing

MAY 20, 2015

That’s the model that Jacob Shama, Co-founder and CEO of enterprise predictive marketing company Mintigo, likes to think of when talking about the future of b2b marketing technology—“ a full scale self-driving car that actually manages your entire funnel from first touch to conversion and then later from conversion to customer management.”

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management Budget Programs 100

Crimson Marketing

FEBRUARY 6, 2014

The Internet has more than double the number of marketing channels. of buyers consult 3+ channels before purchasing big ticket items . 68% trust online customer views and opinions. Marketing Executives: The use of social technologies with customers increase: brand awareness by 36%. conversion of customers by 20%.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

FEBRUARY 3, 2015

With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

DECEMBER 9, 2014

While the ability to turn qualified leads into paying customers remains important, says Manny Kostas, CMO of security corporation Symantec, there is more to it than that. Focusing on initial awareness of soft leads, and securing the renewal of existing customers is just as important to business growth.

CMO 100

CMO Top of Funnel Marketing Management Ad Building 100

Crimson Marketing

OCTOBER 28, 2013

But what if your brand messaging doesn’t match up with your customers most valued characteristics? Effective supply chain management and specialist market knowledge are two of the least mentioned themes by B2B suppliers even though customer perception of these themes is high. Find out what information your Sales team knows.

Brand Identity 100

Brand Identity Branding B2B Correlation 100

Crimson Marketing

JULY 18, 2014

Key points include: Digital gives you the opportunity to create customized offers and content for everybody visiting your site and engaging with your brand because you can use the marketing intelligence you have about an individual in a particular moment. Senior management needs to approach digital differently.

Video Marketing 100

Video Marketing Paid Search Agency Marketing Analytics 100

Crimson Marketing

JULY 28, 2014

How does the CMO define the buyer and deal with them across varying marketing channels? What are some of the tools, technologies, and approaches CMOs take to tie together customers across disparate systems? What does the CMO need to think about in terms of big data and marketing intelligence? The post Who Is The New CMO?

CMO 100

CMO Video Marketing Thought Leadership Practices 100

Crimson Marketing

JULY 11, 2013

This leads me to my next point – Google+ circles, which enable you and your brand to market in a more intimate way to customers who are following that brand. This is great because you didn’t have to spend time generating email campaigns, and your potential customers didn’t have to fill out any forms.

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

JUNE 23, 2014

With so much information available through the web, social media and an abundance of other channels, buyers no longer need sales representatives for information. The greatest number of steps on a buyer’s journey today takes place before they ever meet a rep.

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Crimson Marketing

JUNE 4, 2015

Engagement Engineering: Whereas once marketers had full control of customer engagement, Jason says that “you actually now have to be a technologist and really understand trends in media buying across…publishing platforms online and in mobile.” Launched in 2005, Trulia is based in San Francisco and is owned and operated by Zillow Group.

Multi-Channel 100

Multi-Channel Advertising Channels Planning Amazon 100

Crimson Marketing

NOVEMBER 18, 2013

Focus on the right customers. Don’t overwhelm yourself by targeting too many segments and customers. Determine the one customer segment you want to start with and focus on them first. Your content should be available on your website, your social media channels, in direct marketing pieces, marketing campaigns, and more.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

JULY 25, 2013

The value of your brand can help drive the validity of the fraudulent act, instantly gaining the trust of your customers. Corporate Marketing Other Interesting Topics Product Marketing branding channel marketing marketing concepts marketing message marketing solutions product marketing social media' Marketing Tech ).

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

AUGUST 19, 2013

-based global airline intends to create a 360-degree view of its customers. It now uses a “tag management systems” vendor to collect and unify buyer data from its main website, the rewards website, a “hotel offers” website, and its mobile application to get a complete view of customer buying patterns.

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

MAY 23, 2013

4: Optimize Your Social Channels and Get More Leads. Are you being honest with your customers and audience? #10: Start by: - Providing real-time customer support. ” A true crisis is one which impacts your clients/customers, has momentum, or doesn’t have an immediate remedy. 5: Awaken the Sleeping Giant.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

JANUARY 8, 2014

. “Social media and digital advances continue to blur the lines among marketing, customer service, corporate reputation and even offers insights that R&D find valuable—in an era of increasing overlap, CMOs will be finding themselves a seat at the table more often than not.” Facebook Video Ads.

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100