Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. Community is a vague word though. Now, let’s talk about what community means.

Communities 85

Communities Paid Search Agency Product Peer-to-peer 85

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Communities 112

Communities Work Management Marketing Management Paid Search Agency 112

Salesforce Marketing Cloud

FEBRUARY 21, 2022

Representation matters Inspiring a new series Being the #AskTheTrailblazer host Trailblazer impact Trailblazer Community impact Get involved! While there will always be challenges when navigating to new career heights, there’s really a power in community. Join the conversation on the Trailblazer Community. SIGN UP TODAY.

Communities 98

Communities Peer-to-peer Fulfillment Touchpoints 98

Stevens & Tate

APRIL 18, 2024

Lead Management : The use of automation software in lead management allows senior living communities to capture and store detailed information about each prospect, from initial inquiry through to move-in. This analysis helps your community identify unique selling propositions (USPs) that can differentiate your services from others.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

SmartBrief - Marketing

JULY 31, 2023

In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales.

Communities 52

Communities Branding Brand Identity Work Management 52

Contently

OCTOBER 4, 2018

To explain how brands should communicate across social channels, I spoke to a handful of audience development managers and social media strategists. As the largest social network in the world, Facebook presents an interesting opportunity for brands. Your brand voice on Facebook. Your brand voice on LinkedIn.

Advertising Channels 167

Advertising Channels Marketing AI Branding Brand Identity 167

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts. We really have no choice.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

Communities 116

Communities Transparency B2B Click Rate 116

Vidyard

MARCH 30, 2022

However, sometimes the best way to advance your career is by networking and learning from sales experts within the community. Top Sales Communities to Join 2.1 He’s also the Founder of DeathToFluff , a new online sales community that provides legit sales and marketing advice without, you guessed it, the fluff. Josh Braun 1.2

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Sprout Social

JUNE 10, 2020

To our Sprout community, The events of the past couple weeks have laid bare the broken aspects of our society, and the pain and suffering that too often sit in the blurry periphery of our collective vision. At Sprout Social, DEI is woven into the fabric of our company. Black lives matter. We’re in this together. You matter.

Communities 119

Communities Education Validation Act-On 119

ClearVoice

AUGUST 14, 2023

Today, ad campaigns run across multiple content marketing channels. Given these advances, can credit unions and community banks still produce content that markets themselves effectively? Helping community banks optimize their content marketing initiatives and enhance their brand positioning. Absolutely.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Buffer

MAY 10, 2022

When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog mom today, I’m regularly looking for community support. Of course, wanting a community and actually creating one are two very different things.

Communities 97

Communities Personalization Small Business Marketing Guidelines 97

Convince & Convert

JUNE 24, 2014

The socialsphere continues to expand with new channels or new and improved features launching nearly every day. For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? But which channels are a must-have for your business?

Advertising Channels 168

Advertising Channels Social Networks Enterprise Management Youtube 168

Oktopost

JULY 29, 2022

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience! She details her methods for crisis communication during the Covid-19 shutdown.

Communities 62

Communities Ad Building PR Youtube 62

Sharpspring

FEBRUARY 19, 2020

The Digital Age has presented businesses with an ever-growing number of online marketing opportunities in the form of social media platforms. These days, there is a social media channel designed for just about everyone. Crafting Your Social Media Channel Strategy.

Social Media 66

Social Media Advertising Channels Media Marketing Automation Services 66

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

Social Media 250

Social Media Social Marketing Media Content Marketing 250

Webbiquity

JUNE 21, 2022

Practice Proper Channel Management. Brands compete for the attention of their customers in real-time, across various channels. An effective way to circumvent this problem is to practice proper channel management. Check their Amazon app or social media sites for reviews from other customers.

Privacy Policies 340

Privacy Policies Branding Brand Identity Multi-Channel 340

Sharpspring

JULY 10, 2021

Looking for tips to optimize your brand’s community management for social media? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. What Is Community Management for Social Media?

Social Media 52

Social Media Communities Work Management Tips 52

Content4Demand

FEBRUARY 24, 2021

B2B audiences are online, but they’re increasingly more difficult to reach through saturated channels and overtaxed attention. Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Strategic-IC

FEBRUARY 20, 2024

We're building this community – and they'll have had a great experience, a great day. We share on LinkedIn – social selling is a big part of this. Facilitating this community gives us a lot of joy!” For Pixelz, conversations are abundant. Usually, we'll get a ton of really good feedback,” enthuses Katrine. Katrine continues.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Webbiquity

APRIL 19, 2022

Social proof can help create trust and boost your business growth in 2022. Create a Community of Advocates. Social proof is more than reviews and testimonials. It’s about fostering a community of satisfied clients who will recommend you without feeling like they need to get something out of it. Combine Multiple Types.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Heinz Marketing

APRIL 9, 2020

Replacing the interactivity, the peer-to-peer community, the engagement levels between attendees, speakers, sponsors and more – that’s a big challenge that some companies are working through right now. Create a points system for attending sessions, completing surveys, visiting sponsors, sharing highlights on social, etc.

Peer-to-peer 116

Peer-to-peer Communities Microsite Ad Building 116

Biznology

AUGUST 14, 2018

Reaching out to local communities and stoking fandom in real life. Fans of the show have our own IRC channel and even our own social network on Mastodon. Well, when it came to Goethe, I was trying to make a community of influencers. Spoil your community like that. This is a thing. Olly Olly Oxen Free! Don’t.

Communities 126

Communities Blogger Class Twitter 126

Sharpspring

JANUARY 6, 2020

Looking for tips to optimize your brand’s community management for social media in 2020? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. What Is Community Management for Social Media?

Social Media 73

Social Media Communities Work Management Tips 73

Kevin Indig

JULY 10, 2023

Community-Led Growth (CLG) gets a lot of hype right now, but there is also lots of fluff on the web about it. I’ve had many touchpoints with communities as growth vehicles (e.g. I helped build the Atlassian community, which now spans over 300 events). However, communities are very hard to get started.

Communities 52

Communities Enterprise Management Work Management Startups 52

Convince & Convert

APRIL 23, 2015

I’ve said it before, and I’ll say it again: Community managers have a challenging job. They’re on the front lines of your social media and digital channels each and every day as the voice of the company. A Little Humor Goes A Lot Way Humor is hard to master (Note: Learn from this social pro all about humor!),

Communities 153

Communities Social Media Curation Facebook 153

Terminus

NOVEMBER 15, 2021

Measuring revenue channel success can be tricky in modern times. But in the digital age where word of mouth through social media carries a hefty amount of the revenue, it might be time to ditch attribution software for less conventional tactics like asking customers directly. The attribution mirage. A key takeaway.

Advertising Channels 52

Advertising Channels Word of Mouth Paid Search Agency Marketing Automation Services 52

Convince & Convert

FEBRUARY 10, 2015

The days of the leased social community are fading, and it’s time to re-embrace owned social. Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums. Thus, the trend pendulum (the trendulum?)

Communities 151

Communities Social Media Top of Funnel Rules 151

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Adobe Experience Cloud Blog

AUGUST 31, 2017

In one of our bi-monthly #marketochat’s, we discussed How to Build a Vibrant Community on Twitter with Social Media Influencer, Madalyn Sklar. Twitter continues to be a place that people go in order to find out brand information, so it is critical that you are building the right community for your brand and follower base.

Communities 134

Communities Twitter Ad Building B2B Thought Leadership 134

Buffer

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Zoominfo

NOVEMBER 29, 2023

The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. Try it Now Creating Community Establishing a community is a great way to make your brand advocates feel connected. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Click for the replay of the Omni-Social Webinar.

Communities 112

Communities Webinar Metrics Lead Ranking Paid Social Agency 112

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Sprout Social

JUNE 2, 2020

It also means that in times like these, we want to use our platform to share our beliefs and encourage allyship within our community. Dear #TeamSprout, Our community is deeply impacted by the fact that the death of George Floyd took place at the hands of the Minneapolis police. The impact on our community. We deserve to live.

Communities 104

Communities Resources Education Order 104

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. 3 benefits of using a reputation management service News travels fast in today’s ‘always-on’ social media landscape. This will deepen your connection.

Work Management 91

Work Management Marketing Management Service Branding 91

Convince & Convert

MARCH 5, 2015

The campaign is running across the company’s social media channels, including Facebook, Twitter, Instagram, and Tumblr with a series of curated images and quotes showcasing personalized Chuck Taylor All Stars. Leverage Your Community to Tell Your Story. hannah (@ughjinxx) March 2, 2015. .” Image via Converse.

Communities 136

Communities Creativity Storytelling Case Study 136