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An Inside Look Premiere: A True Story of Executing Account-Based Everything

DiscoverOrg

Subscribe to our YouTube channel. We’re orchestrating a multi-channel plan across sales and marketing that will include outbound email, outbound calls, ad targeting, direct mail, personalized videos, and specialized events. So, how are we approaching this account-based everything plan? We’re using a simple framework.

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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

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Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit. Get attribution in place to learn which channels have the best conversion rates. You need to quickly prove you can generate demand. This reassures your CEO and builds team morale.

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Three Ways Location-Based Marketing Supercharges Your Outreach

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Check out this story from Campaign Stars: Based upon research collected across hundreds of campaigns, we’ve seen that multi-touch and multi-channel campaigns increase engagement rates by over 15%! We tracked engagement across digital channels (social and email), cold calling, and direct mail (postcards with a URL to a landing page).

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Why Recruiting is Like Marketing

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Build a Multi-Channel Traffic Plan to Drive Inbound Candidates. We had a to build a multi-channel candidate attraction plan to drive candidate traffic. There was no way that simply sourcing great candidates (although critical!) could get us the volume of candidates we needed.

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The Formula for Account-Based Marketing

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Thanks to an increasing number of partner integrations, you can run multi-channel account-based marketing campaigns with consistent messaging. Feel free to share your thoughts in the #FlipMyFunnel Slack channel – and tag me (@peterh)! The post The Formula for Account-Based Marketing appeared first on DiscoverOrg.

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3 Email Deliverability Mistakes You’re Making Right Now

DiscoverOrg

But the truth is that 72% of Americans still prefer email as their primary channel of communication with businesses. And yet… we disagree. We can’t deny that the average 5% click through rates (CTR) aren’t what they used to be. If that’s the case, then it stands to reason that email marketing is not dead.

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Are You Mobile-Responsive or Mobile-Complacent?

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Because chances are, your next sale will undoubtedly have a mobile or cross-channel component. Everything – from your platform and website to your emails, sales materials, presentation decks, graphics, and more – it all has to be mobile responsive. Don’t believe us?