Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It’s not a complete guide to marketing automation.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Email Marketing Automation 134

Martech

JULY 17, 2023

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. email, website, mobile app, SMS, social media, etc.), Business email address Subscribe Processing. Get MarTech! In your inbox.

Marketing AI 98

Marketing AI Personalization Marketing Automation Services Enterprise Management 98

SendX

OCTOBER 9, 2020

Email marketing is one of the most important things for a brand to greatly increase its marketing efforts. Furthermore, it is also an important use of most popular brands because many people around the world are associated with the emails. Thus, email marketing helps the brand to engage with customers in a better way.

Email Marketing 195

Email Marketing Effectiveness Marketing & Strategy Marketing Strategy 195

Martech

FEBRUARY 23, 2024

But what does this have to do with email marketing? Google and Yahoo established new restrictions for bulk email senders effective Feb. We’ve covered them extensively on MarTech and worked with our expert contributors to shed light on the impact these restrictions will have on marketers. Reported spam rates (i.e.,

Email Marketing 113

Email Marketing CAN-SPAM Work Management Advertising Agencies 113

SendX

MARCH 30, 2020

If not, take a seat and let’s read this email marketing pricing guide, top to bottom. via GIPHY 3 major categories that influence the cost of your email marketing Email marketing software (ESP) Whether you have 10 subscribers or 1million, ESP is the basic infrastructure you need to run your newsletter or campaigns.

Pricing 196

Pricing Price Email Marketing Planning 196

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Must-have email automations in focus 1. Metrics affected include: Time to purchase.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Email Marketing Automation 115

Martech

MARCH 3, 2023

This is the last of a four-part series on the North Star goals that set category leaders apart from their peers. It takes a fully-functioning team across multiple disciplines to create successful marketing results. Over time, additional structure and a stronger focus on sales and competitive marketing may be needed. Get MarTech!

Peer-to-peer 104

Peer-to-peer Work Management Lead Ranking Paid Search Agency 104

Stevens & Tate

FEBRUARY 9, 2024

Despite some claims that email is dead, it is still a highly effective way for marketers to connect with consumers. It is an integral part of inbound marketing as well as attraction marketing , and is a great way to send nurture leads throughout the buying process. Personalization is known to create better results.

Email Marketing 64

Email Marketing Leads Lead Marketing Qualified Leads 64

SendX

AUGUST 4, 2020

There are 450+ email marketing platforms in the world right now. When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

SendX

AUGUST 4, 2020

There are 450+ email marketing platforms in the world right now. When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

SendX

JULY 30, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. It’s a goal-oriented approach. Both channels use some degree of targeting and segmentation.

Email Marketing 213

Email Marketing SEO Work Management Marketing Management 213

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

SmartBug Media

APRIL 26, 2023

Memorial Day is just around the corner, and it's the perfect opportunity for businesses to reach out to their customers with well-crafted marketing campaigns. With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. Start with a compelling subject line.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Martech

SEPTEMBER 1, 2021

New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. Leilo (pronounced “lay low”) is a legitimate groundbreaker, blazing the trail for a new category of beverages. But breaking ground in a new category requires marketing that builds from the ground up.

Merchandising 101

Merchandising SMS Communities Marketing Automation Services 101

Litmus

AUGUST 11, 2022

It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics. Top 10 most popular email clients. Gmail: 29.5%.

Privacy Protection 129

Privacy Protection Email Marketing Planning Privacy 129

Litmus

APRIL 7, 2023

This month, I’m sharing my thoughts on our dive into Artificial Intelligence (AI) marketing services in “ Do Email Marketers Need AI? What underlying marketing needs are AI tools trying to meet? AI tools fall into two broad categories: machine learning and generative production. Email is complex.

Marketing AI 78

Marketing AI Email Marketing Planning Copyright 78

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SendX

JULY 29, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. Revenue marketing is about measuring your marketing efforts by focusing on revenues.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Marketing Insider Group

JULY 22, 2020

Although automation is certainly not without its controversy, it seems like most marketing teams are willing to embrace it due to the countless benefits it offers. According to a report from Invesp , businesses that have invested in marketing automation reported a 14.5% Abandoned cart emails. Referral incentive emails.

Email Marketing 324

Email Marketing Automation Campaigns Planning 324

BOP Design

APRIL 19, 2021

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails. Transactional Emails (Welcome, Thank you, Confirmation). Informative B2B Emails. Newsletters.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Litmus

NOVEMBER 18, 2022

We’re back—this time with our three-month update on email client popularity! We analyzed nearly five billion email opens around the world with Litmus Email Analytics from August to October 2022. Top 10 most popular email clients. Apple gained market share, from 57.7% As for the top 10: Apple: 58.9%. Gmail: 28.5%.

Privacy Protection 85

Privacy Protection Email Marketing Trends Privacy 85

Litmus

MAY 17, 2021

So you’re using email modules or components to build your emails, which is saving you a good deal of time. To keep your email production process running smoothly, there has to be some way to organize email modules…. Modules can even be in multiple categories for flexible ease of use. Do you send email internally?

Organization 58

Organization Tagging Newsletter Design 58

SendX

FEBRUARY 25, 2019

One option that you may have never thought to use is email marketing automation. While there are more than a few ways to begin nurturing your leads, email automation is one that should definitely be considered. Believe it or not, email marketing automation isn’t quite as impersonal as it may sound.

Marketing Funnels 160

Marketing Funnels Top of Funnel Marketing Automation Services Email Marketing 160

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. Email marketing platforms and financial activity. Though the email category is well established, there are still plenty of investors who believe marketers are looking for innovations.

Marketing Report 113

Marketing Report Email Marketing Enterprise Management Work Management 113

Litmus

APRIL 7, 2022

Here’s an overview of the most popular email clients in March 2022, along with the shifts that happened with email client market share last month. Top email clients. That said, the top 3 most popular email clients for March 2022 are Apple, Gmail, and Outlook. of overall email client market share.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Litmus

JUNE 10, 2022

What are the most popular email clients of May 2022? Here’s a look at the top email clients, plus the shifts that took place between April through May 2022. Top email clients. With that, the top 3 most popular email clients for May 2022 are Apple, Gmail, and Outlook. Learn how Gmail opens are reported in Email Analytics.

Privacy Protection 92

Privacy Protection Email Marketing Planning Privacy 92

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

Deliverability 110

Deliverability Work Management Marketing Management Marketing AI 110

SmartBug Media

MARCH 22, 2023

Summer tends to be a slower season for most e-commerce businesses, but savvy marketers recognize the holidays, weather, and activities of the season as sales opportunities. Summer-Themed Creative Deliverables Before sending out emails or SMS messages, you need to align all of your creative deliverables to the season.

SMS 98

SMS Email Marketing Examples Planning 98

Only B2B

JULY 29, 2021

You have performed all the required efforts to make your email marketing campaign successful. But how will you know whether your email marketing is as effective as it could be? And then, you will be able to answer this question and confidently roll out your email marketing campaign. Track Your Email List.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

Litmus

MAY 9, 2022

Here’s a look at the most popular email clients of April 2022, plus the shifts that took place with email client market share between March through April 2022. Top email clients. With that being said, the top 3 most popular email clients for April 2022 are Apple, Gmail, and Outlook. market share. GMX: 0.05%.

Privacy Protection 78

Privacy Protection Email Marketing Privacy Mobile Marketing 78

Litmus

FEBRUARY 9, 2022

Here’s a look at the most popular email clients in January 2022, and what happened with email client market share last month. Top Email Clients. That being said, the most popular email clients for January 2022 are Apple, Gmail, and Outlook. Yahoo and Outlook.com have increased their market share. GMX: 0.04%.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Stats 92

Litmus

JULY 8, 2022

What are the top email clients in June 2022? Here’s a look at the most popular email clients by open environment, mobile, webmail, desktop, Dark Mode vs. Light Mode—plus the shifts that took place from May to June 2022. We’ve added detection for the following nine email clients: Orange.fr. Top 10 most popular email clients.

Privacy Protection 78

Privacy Protection Email Marketing Planning Privacy 78

Litmus

NOVEMBER 22, 2021

It’s time for us to recap the previous month and see what shifts happened with email client market share. This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Differentiation 92

Litmus

SEPTEMBER 22, 2023

In today’s landscape, the promise and potential of artificial intelligence (AI) is top of mind for everyone—including marketers (no surprise). Are you anything like the 39% of email marketers who are currently using AI 1 , or the 25% who are planning to in the future? Machine learning is a subset of the broader AI category.

Marketing AI 82

Marketing AI Email Marketing Tools Planning 82

Scoop.it

SEPTEMBER 9, 2021

Email marketing is becoming more and more customer-centric with every passing day. And big data is empowering marketers to make giant strides in that direction. For email marketers, it means email addresses, email lists, and the like. How Can Big Data Elevate Email Marketing Strategies?

Email Marketing 82

Email Marketing Campaigns Lead Ranking Marketing Management 82

Metadata

DECEMBER 1, 2021

“If a new founder or marketing team wanted to build a category, which companies would you tell them to study in B2B SaaS? Sometimes you need both a movement to happen in conjunction with category creation. Movement = Change from on-premise software to cloud/SaaS Category = SaaS CRM. Gainsight for Customer Success).

Studies 52

Studies Work Management Marketing Management Account Based Marketing 52

Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. Don’t refer to previous emails; they may not have read it,” says Mistry. Don’t assume you know each customer journey.

Email Marketing 83

Email Marketing Planning Webinar Metrics Click Rate 83