SEMrush

OCTOBER 15, 2021

We added “Buy” to the title of category pages on a beauty site. Check out the result of this SEO split test.

Case Study 120

Case Study Case Studies Tagging Studies 120

Brandpoint

JUNE 5, 2023

In the world of social media, where attention is a scarce resource, driving engagement can be a daunting task, especially for brands operating in less-than-engaging categories. What advice would you give to brands that are hesitant to embrace social media due to being in a low-interest category? This is where creativity can play.

Advertising Agencies 62

Advertising Agencies Social Media Paid Search Agency Communities 62

Outgrow

APRIL 7, 2020

Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x. And however much we tell you about Outgrow interactive content, nothing’s going to be as good as a juicy case study. So here’s an Outgrow chatbot case study to show how StepOne Agency 2.67x-ed their leads by using the Outgrow interactive tool.

Outgrow 52

Outgrow Case Studies Case Study Paid Search Agency 52

ClickZ

JANUARY 22, 2021

sales lift from four CPG categories including hair shampoo/conditioner, skin care, dry packaged dinner mixes, and adult beverage. The most significant lift in sales seen in the adult beverage category at 34.1%. A positive sales lift across four CPG categories. skincare products).

Advertising Agencies 105

Advertising Agencies Paid Search Agency Dwell Enterprise Management 105

Digilant

MAY 7, 2019

The CPG category is becoming more crowded than ever. Below is a case study example of a CPG – orange juice brand that drove campaign success using a programmatic approach to digital advertising. Case Study: CPG Brand targeting Millennial Moms. Let’s get into it!

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Case studies give B2B companies a unique opportunity to present data-driven information while also telling a relatable story. Quick Takeaways.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

ClickZ

MARCH 9, 2021

It began launching new products in 2000 when it introduced the pouch category, but growth stagnated for another 15 years. The changes resonated with consumers, growing StarKist’s pouch category by 75 percent and nearly doubling household penetration. We were in a stagnating, declining category,” says Mecs. “We

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. ComScore’s case study shows how social proof affects conversions using their landing pages. Uncertainty.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Digilant

MAY 7, 2019

The CPG category is becoming more crowded than ever. Below is a case study example of a CPG – orange juice brand that drove campaign success using a programmatic approach to digital advertising. Case Study: CPG Brand targeting Millennial Moms. Let’s get into it!

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

The CPG category is becoming more crowded than ever. Below is a case study example of a CPG – orange juice brand that drove campaign success using a programmatic approach to digital advertising. Case Study: CPG Brand targeting Millennial Moms. Let’s get into it!

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Outbrain

DECEMBER 28, 2020

Samsung Case Study. After our successful Click-to-Watch Video case study , Red Bull recently tested our new Carousel Ad format. Red Bull Case Study. Volvo Case Study. Domino’s Case Study. Bosch Case Study. Domino’s. Register For Unveil.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

ClickZ

OCTOBER 23, 2019

There will also be an entirely exclusive category branded for Cheetos’ Halloween themed actions. The post Case study: Cheetos + Genies Media Network celebrity avatar marketing campaign for Halloween appeared first on ClickZ. They can then use the branded “Wheel” which will contain Cheetos-themed costumes (e.g.,

Case Studies 53

Case Studies Case Study Network Marketing Advertising Agencies 53

The Point

JULY 27, 2021

Does third-party intent data suggest that a specific domain is demonstrating interest in your category? Do you have competitive insights or case studies for this account? Having case studies in place that prove success at other companies in the space is a huge advantage.

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Biznology

FEBRUARY 18, 2013

To help alleviate the frustration, here are case studies. Here are 16 case studies that prove ROI of mobile marketing. They created mobile versions of the: 1) Homepage, 2) Category pages and 3) Hotel room search tool with special functionality to improve the mobile customer experience.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Marketing Insider Group

SEPTEMBER 28, 2020

The content on The Forecast is organized into categories including: Technology (news and stories on cloud technology, hybrid IT, infrastructure, and data management). Visitors can register to the site to follow particular authors and content categories, and bookmark articles to read later. American Express Business Class.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Moz

JANUARY 26, 2020

They then mention 5 categories: Sexually explicit Hateful Violent Dangerous and harmful Lack consensus on public interest topics. It can be lights out for featured snippets if you fall into one of these categories, yet you can still be able to rank highly within the 10-blue-link results. Number five in particular is an interesting one.

Case Studies 64

Case Studies Case Study Features Studies 64

Anything Goes Marketing

OCTOBER 13, 2008

The pay-per-click categories/keywords are for: marketing agency, advertising, copywriting, design, branding, etc. Above someone mentions a case study. PS: This case study on B2B online backs up my recommendations above. The conversion goal is for prospective clients to call or complete the short contact form.

Landing Pages 100

Landing Pages Case Study Case Studies Studies 100

Webbiquity

OCTOBER 5, 2021

Although the two biggest categories for spending are still hardware (30%) and software (28%), those numbers are steadily shrinking. Testimonials: Customer reviews and case studies are big. Companies will continue to invest in advanced security solutions. ” Investments in both organic (SEO) and paid search are vital.

Enterprise Management 307

Enterprise Management Work Management Marketing Management Paid Search Agency 307

Optinmonster

OCTOBER 17, 2023

Case Study Case studies are in-depth examinations of a business, process, product, person, or group of people. For instance, in our case study of AdamEnfroy.com , we present subjective feedback in addition to quantitative data: See more examples of OptinMonster’s case study research.

Research 97

Research Case Studies Case Study Skype 97

Marketing Insider Group

MARCH 4, 2024

As ViralGains explains in findings from client case studies on zero-party data , asking questions within ads can improve the consumer-brand bond. Today, influencers exist in nearly every category, including within B2B industries. For instance, when a customer completes a survey, the results are zero-party data.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Zoominfo

AUGUST 11, 2020

That is, they should be determined using interviews, case studies, and research on past and current clients. grouped them into categories based on similar traits), you can develop different, and more personalized, campaigns across channels. Of course, you can add categories to suit the needs of your company.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I wanted all the content pages to be organized into categories and subcategories. 2017 - Sept. I didn’t agree with this configuration.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Vision Edge Marketing

MARCH 23, 2021

One key category of measures, productivity measures, provide insight on how to improve performance. Dashboards must include metrics in these 5 categories: Customer engagement/conversion. Four Productivity Categories for the Marketing Factory. Measurement. Everyone in business today accepts the merits of measurement.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads. In fact, a failure to align offers with ad groups can be a prime culprit in poor conversion (click-to-lead) rates.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Biznology

NOVEMBER 2, 2020

They’re clearly interested in your category and it’s very likely they are in the market for an offering like yours. Offer a research report, a guide, a case study—something that will help them address their current challenges. Website visitors are among your most valuable prospects.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Marketing Insider Group

MARCH 24, 2021

Don’t the words “case study” just conjure up a picture of a yawnfest? Usually, your audience will shake out into a few distinct categories – audience segments. Although you might have to fork over some cash – or at least some of your products – for an influencer’s imprimatur, it’s often well worth the investment.

Brand Identity 357

Brand Identity Branding Advertising Agencies Content 357

Terminus

JANUARY 29, 2020

To scale, they created 4 distinct ad nurture programs that would activate for any account researching the 18 different intent topics they were tracking related to their 4 different product categories. The post [ABM Case Study] Townsend Security Increases Account Engagement 4x with Intent-Based ABM Program appeared first on Terminus.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

B2B Marketing Directions

APRIL 20, 2024

The study defined "thought leadership" as "content that offers expertise, guidance or a unique point of view on a topic or in a field." Some of the study results were reported by type of survey respondent. B2B Decision-Makers also identified three other attributes that characterize the highest quality thought leadership.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Studies Research 70

Terminus

DECEMBER 13, 2019

From there, they could then also filter accounts who were also demonstrating purchase intent for their product category — meaning they were researching topics online that showed strong in-market signals. With Terminus, they were able to easily build a target account list of accounts already within their CRM who matched their ICP.

Account Based Marketing 26

Account Based Marketing Ideal Customer Profiles Case Study Case Studies 26

Top Rank Marketing

FEBRUARY 26, 2024

Source ) #2: Track record and case studies showcasing successful tech marketing campaigns. Explore case studies and work examples from past campaigns to verify that the agency has been able to follow through and deliver for tech clients Brand marketers are often busy keeping pace with their own organizational needs.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Vision Edge Marketing

FEBRUARY 8, 2022

We have found that three categories of behaviors serve as warning lights that the deal is not real: . The three categories of behaviors listed above, provide valuable insight. Request examples of similar work, e.g. case studies, and connect with or learn from customers who needed similar results .

Forecasting 189

Forecasting Lead Ranking Lead Scoring Marketing Proposals 189

Convince & Convert

MARCH 5, 2024

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. Redditors are inherently curious.

Research 143

Research Loyalty Case Studies Communities 143

Hubspot

JANUARY 13, 2015

Enter the ever useful and efficient case study. Case studies give your audience more information about your product or service in the context of a specific company size or vertical. Case studies are also crucial to your sales process. Do you have a plan in place to take advantage of this trend?

Case Study 28

Case Study Case Studies Studies Template 28

Webbiquity

NOVEMBER 10, 2020

.” While there’s no reason to doubt these findings, a few caveats are important to note: The relative value of user reviews versus case studies is highest for relatively simple, low-cost (under four figures per certainly, under low five-figure purchases often) SaaS products versus enterprise software.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

ClickZ

FEBRUARY 8, 2021

Onboarding is facilitated by smart categorization which matches an advertiser’s product category tree with the specific marketplace or website, automating what is typically a very time-consuming process. Channable’s interface makes it easy for retailers to match their category values to popular shopping websites like Google and Amazon.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114