InsightSquared

APRIL 7, 2021

Since the launch of the Sales Analytics category, InsightSquared has consistently ranked as the best of the best. Today, we’re pleased to be recognized in five categories , delivering on the following criteria required for inclusion: . Sales Analytics. Analytics Platforms. Five Years of Sales Analytics Leadership.

Marketing AI 156

Marketing AI Work Management Analytics Marketing Management 156

InsightSquared

DECEMBER 17, 2020

The results are in and once again, InsightSquared is a Leader in G2’s Sales Analytics and Analytics Platforms categories. Showcasing the breadth of our 6 in 1, Revenue Intelligence Platform, we are also featured in the Conversation Intelligence, AI Sales Assistant and Sales Coaching categories. Users also voted us: .

Lead Scoring 156

Lead Scoring Lead Ranking Marketing Management Analytics 156

SmartBrief - Marketing

MARCH 10, 2024

The first requirement for effective segmentation strategies is having sufficient data on each subscriber: demographics, past purchases or indicated interest in purchase by category and buyer timeline. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

Martech

JULY 17, 2023

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) is here , and Part two (Predictive Analytics) is here. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing AI 86

Marketing AI Personalization Marketing Automation Services Enterprise Management 86

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Brandpoint

JUNE 5, 2023

In the world of social media, where attention is a scarce resource, driving engagement can be a daunting task, especially for brands operating in less-than-engaging categories. What advice would you give to brands that are hesitant to embrace social media due to being in a low-interest category? This is where creativity can play.

Advertising Agencies 62

Advertising Agencies Social Media Paid Search Agency Communities 62

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 203

Marketing Analytics Tools Class Budget Programs Analytics 203

Martech

FEBRUARY 2, 2023

This is the third of a four-part series on the North Star goals that set category leaders apart from their peers. The post North Star goals for category leaders: Customer lifetime value model appeared first on MarTech. You can find Part 1 (one-to-one, omnichannel personalization) here and Part 2 (first-party customer view) here.

Lead Ranking 130

Lead Ranking Marketing Attribution Multi-Touch Attribution Lead Scoring 130

Sprout Social

JUNE 22, 2022

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

Enterprise Management 98

Enterprise Management Work Management Customer Satisfaction Lead Scoring 98

Martech

SEPTEMBER 19, 2022

The arrival of Google Analytics 4 has people understandably nervous. In Universal Analytics goals measure a completed activity. In Google Analytics 4 goals are now called conversions. Harris says answering that requires first setting up four different buckets/categories to put them in. We’re here to help. Conversions.

Marketing Analytics Tools 97

Marketing Analytics Tools Analytics Google Paper 97

ClickZ

JANUARY 22, 2021

Vibenomics, a tech-driven AOOH advertising company partnered with IRI®, a data analytics and marketing company with sku-level access to point-of-sale data, to measure the direct sales impact of exposure to AOOH advertising. The most significant lift in sales seen in the adult beverage category at 34.1%. skincare products).

Advertising Agencies 105

Advertising Agencies Paid Search Agency Dwell Enterprise Management 105

SmartBug Media

SEPTEMBER 20, 2021

Let’s take a closer look at how Google Analytics can be used to properly track CTAs and give you a better understanding of which CTAs are performing the best for your business. Using Google Analytics will help you understand which CTAs are performing best and resonating with them. How to Track CTAs in Google Analytics, Step by Step.

Marketing Analytics Tools 98

Marketing Analytics Tools Top of Funnel Analytics CMS Development 98

Inbox Insight

MARCH 13, 2024

The Intersection of Predictive Analytics and Lead Scoring While there have been many advancements in technology, predictive analytics has emerged as one of the biggest game-changers in lead prioritization. Category Intent: helps to predict level of interest in solution category aligned to a specific business.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

The Daily Egg

APRIL 13, 2020

The post 14 Best Website Visitor Tracking Software Tools (By Category) appeared first on The Daily Egg. Website visitor tracking can mean a lot of different things. We broke our list down into 3 common use cases—so you can find the tool you need fast.

Software 145

Software Marketing Websites Tools Best Practices 145

Salesforce Marketing Cloud

NOVEMBER 20, 2023

These are real-world applications of today’s customer service analytics. Customer service analytics makes sense of the data from all your customer interactions and turns them into insights you can use to improve your customer service operations. Watch the demo What is customer service analytics? But how do you get started?

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Support for apps and other websites.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Sprout Social

SEPTEMBER 15, 2020

Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. When Instagram first launched built-in analytics on their platform, you could only access them by switching over to an Instagram business profile. Choose a category. How to get to your TikTok analytics.

Analytics 133

Analytics Viral Marketing Work Management Demographics 133

RebelMouse

DECEMBER 14, 2022

Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. Recirculation by Site Category. This article was originally posted on the Chartbeat blog. Here’s what that analysis tells us.

Loyalty 52

Loyalty Top of Funnel Click Rate Traffic 52

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Metadata

OCTOBER 6, 2020

Metadata named the Top Leader in multiple reports of the Account-Based Advertising category for the first time, proving the ABM market is shifting towards demand technologies San Francisco, CA, Oct. Metadata is also in the Marketing Account Intelligence, Account-Based Analytics, and Account-Based Orchestration Platforms categories.

Marketing Analytics Tools 90

Marketing Analytics Tools Advertisements Advertising Customer Satisfaction 90

RebelMouse

JANUARY 13, 2023

This is a full guide on how to set up Google Analytics 4 (GA4) and connect it to RebelMouse’s Stats Dashboard. Create a Google Analytics Account First, you will need to set up a Google Analytics account. To create a property: Are you continuing from the "Create a Google Analytics Account" step above? Click Next.

Analytics 52

Analytics Google Stats Tagging 52

RebelMouse

JANUARY 13, 2023

This is a full guide on how to set up Google Analytics 4 (GA4) and connect it to RebelMouse’s. Create a Google Analytics Account. First, you will need to set up a Google Analytics account. Create a Google Analytics 4 Property. Editor role to add properties to a Google Analytics account. Stats Dashboard.

Analytics 52

Analytics Google Stats Tagging 52

Vision Edge Marketing

MARCH 26, 2024

But this post is about a bigger category – technology. Let’s briefly examine two key facets of technology that are significantly impacting customer experience: the dynamic responsiveness of chatbots and the invaluable insights derived from data analytics. Consider a B2B e-commerce platform leveraging advanced analytics tools.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Attribution Analytics Google 120

Salesforce Marketing Cloud

APRIL 6, 2022

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics done!” What are web analytics? How do I develop a web analytics strategy?

Analytics 98

Analytics Marketing Automation Services Marketing Analytics Tools Sales Qualified Leads 98

Digilant

FEBRUARY 28, 2024

In the coming years, the industry is going to pivot from being one built on “look-back” analytics to one driven by “look-forward” predictive marketing. This transition from look-back analytics to look-forward predictive marketing? The real shift that’s underway is far more fundamental to not just what marketers do , but how they think.

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

KoMarketing Associates

JANUARY 3, 2017

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report.

Analytics 243

Analytics CTR Google Reachforce 243

Litmus

MAY 17, 2021

Imagine I’m flourishing a top hat while I introduce you to Litmus’ newest feature: Categories for Design Library. Modules can even be in multiple categories for flexible ease of use. Create emails with a quick drag and drop, automate QA testing, collect reviews and approvals, and get advanced analytics all in one spot.

Organization 58

Organization Tagging Newsletter Design 58

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Nuvi

JUNE 23, 2022

In addition to being ranked as a strong performer in Competitive Intelligence , Reputation continues to lead across ten G2 categories: . Social Media Analytics. Of the ten categories, Reputation was noted as a Momentum Leader for experience management, online reputation management, social media analytics, and social media monitoring.

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Marketing Management 40

Customer Experience Matrix

APRIL 26, 2024

The first stage was just to recognize that CDP was a separate category of software. Once we had identified the CDP category, the next stage was convincing people that it was important. Even after category was established, there was great confusion about what really qualified as a CDP. Somehow the CDP will need to deal with that.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 156

Oktopost

APRIL 2, 2021

To get the most mileage from your LinkedIn marketing, you need to understand LinkedIn analytics. What is LinkedIn Analytics? Knowing your analytics in such a viable market is crucial to measuring your company’s marketing goals. Where to Find Your LinkedIn Analytics. The 3 Categories of LinkedIn Analytics.

Linkedin 78

Linkedin Analytics B2B Marketing CTR 78

SmartBug Media

JULY 30, 2021

The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. If you aren’t comfortable with website analytics services, it can be overwhelming just trying to figure out where to start. And soon you’ll be on your way to monitoring leads in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Salesforce Marketing Cloud

JUNE 14, 2022

The CRM Analytics Summer ’22 Release is here! The new release from CRM Analytics (formerly known as Tableau CRM) will allow you to seamlessly access, collaborate, and share insights from anywhere. Let’s take a deeper look at some of the biggest new features in this CRM analytics summer release.

CRM 98

CRM Analytics Aggregators Keywords 98

Marketing Insider Group

DECEMBER 28, 2020

You’ll find the major categories of MarTech below, what they do, and recommendations. It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. They fit broadly within these categories. Website Analytics. Every business wants to monitor website analytics.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363