Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Here are my recommendations: Early Stage: Generate high interest by sharing viral videos.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

NOVEMBER 10, 2014

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. This video was to be paired with native and word of mouth advertising techniques that would serve as the backbone of the campaign. Image via BigStockPhoto.com.

Case Study 154

Case Study Case Studies Storytelling Studies 154

Contently

APRIL 18, 2023

Channels that B2B organizations have seen a healthy return according to content marketing ROI statistics include: White papers and case studies: Providing in-depth industry insights, survey reports, and case studies can position your brand as a thought leader and generate leads.

Lead Ranking 200

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 200

Hubspot

NOVEMBER 11, 2014

The site has helped you figure out what city you should live in, normalized your struggles as a short/tall/blond/brunette/girl/boy, and alerted you to the latest and greatest viral video. I just saw Honda Civic is doing a YouTube video that’s basically a splice of two videos -- it’s unbelievable.

Process 28

Process Paid Search Agency Advertising Agencies PR 28

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Optinmonster

SEPTEMBER 23, 2021

It helps you create online contests that are designed to go viral from the start. Watch a video demo on YouTube. One of the most powerful (and underrated) eCommerce marketing strategies is referral marketing (also known as word-of-mouth marketing ). You could design a contest with 3 entry options: Visit the product page.

eCommerce 127

eCommerce Marketing & Strategy Marketing Strategy Top of Funnel 127

Brandpoint

JUNE 12, 2019

Explainer videos, case studies and tutorials can be featured directly on product pages to move your leads further down the sales funnel. Social shares & online word-of-mouth. Obviously, every brand hopes their content goes viral, but creating content with that as the end goal is not a great idea.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Directive Agency

APRIL 15, 2022

Potential customers become aware of Visme through blog content, landing pages, YouTube videos, social media ads or referrals. For example, if I search for “how to make a video collage” on YouTube, this video from Kapwing — an online video editor — shows up. Case Studies. Influencer Marketing. Tutorials & Demos.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Single Grain

MAY 9, 2023

1) Easily Shareable There are reasons you hear stories about ordinary people going viral on TikTok – videos are easily shareable. But this isn’t the only platform experiencing significant growth in this area: YouTube viewers watch an impressive amount of video content with 29% of YouTube’s users over 45.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Twitter, Facebook, YouTube and a Blog all dedicated to creating places for the public to tell them problem areas in the city, ask questions about traffic safety and promote a safer community. Sounds like a great case study.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Debunking the Viral Coefficient , May 15, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Martech Advisor

JANUARY 28, 2020

Gated content includes e-books, whitepapers, case studies/success stories, buyers guides, webinars, exclusive courses, and product demos. It happens when a campaign goes viral, or a product sells exclusively through word-of-mouth. If you run a podcast, upload it on YouTube as well.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Webbiquity

SEPTEMBER 12, 2011

Her list of tactics begins with Assets, Branding and Compelling messages and continues all the way through Word of mouth, eXcellence, adopting a Yes attitude, and demonstrating Zeal in your social media activities and relationship building. 9 new rules for YouTube marketing by iMedia Connection. Social Media Case Studies.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Single Grain

OCTOBER 25, 2022

The Case Study. ” The Case Study. This simple UGC wound up going viral and, according to the retailer: “The amount that sold within less than a week is equivalent to what we would normally sell in six months.”. The Case Study. The Case Study. The Case Study.

User-Generated Content 94

User-Generated Content Paid Content Generation Marketing & Strategy 94

Convince & Convert

SEPTEMBER 21, 2010

Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Expion just compiled 8 case studies with one of our clients, Applebee's. I think Facebook pages are a tool that are not given enough credit right now. I have to say that I am impressed so far.

Social Media 158

Social Media Media Paid Content Work Management 158

Hubspot

OCTOBER 9, 2012

Then of course there are the other popular social networks like Twitter, LinkedIn, Pinterest, Google+ and YouTube. The forms of social proof in marketing can vary from social media praises and social advertising to case studies, testimonials and user reviews. 9) Virality. Being viral isn’t the hard part,” observes Godin.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Single Grain

NOVEMBER 8, 2019

Case Studies. Let’s learn more about each type of content, and why it works in its respective stage of the funnel using the start-up company Canary, “a complete security system in a single device”, as a case study. The Complete Guide to YouTube SEO. The Ultimate Guide to YouTube Advertising in 2019.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

seo.co

DECEMBER 8, 2020

Email list subscribers are much more likely to convert, review your company, and recommend you via word of mouth to their friends, so it’s extremely valuable to build and nurture your email list. Shortly thereafter, several case studies were released by independent bloggers that suggested Cutts was wrong.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

MARCH 10, 2016

It often contains a head term, which is a more generic search term, plus one or two additional words that refine the search term. Long-tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on YouTube. 93) Viral Content. 95) Word-of-Mouth (WOM). 98) YouTube. 55) LTV:CAC. 96) Workflow.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Single Grain

SEPTEMBER 3, 2019

Check out their YouTube page — they’ve got over 14.5 Take the below video on surfing as an example: Their YouTube channel is filled with compilations of other extreme sports. Dubin had an advantage in that he studied performing arts and leveraged his contacts to produce the video for a fraction of what it would have cost.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Convince & Convert

DECEMBER 30, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Convince & Convert

SEPTEMBER 20, 2010

It's also about how the brand has set up the Twitter account or accounts: are they just selling, giving deals; is it a genuine customer service contact point; are they engaging with followers and brand advocates, directing conversations beyond Twitter to blogs, YouTube, other channels? link] jaybaer Fantastic.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Outgrow

MARCH 18, 2021

Paid outdoor advertising - as they have high virality attached to them. The importance of word-of-mouth marketing isn’t hidden from us. Next up are some incredible case studies that will set you up for your growth hacking journey! Case Studies. These include -. Source: Outgrow.

Course 52

Course Paid Content Outgrow Examples 52