Belkins

JULY 15, 2019

By cleverly presenting articles, books, webinars, and videos at the right moment, to the right audience, you can achieve the result that you won’t get by buying email databases and non-exclusive lead lists — getting your B2B leads to look for you. Trade shows. Video content. How to generate B2B leads at events.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

Adobe Experience Cloud Blog

JULY 23, 2012

Create local content : Get your content machine working, with blogs, case studies, videos, webinars, etc. Cultivate local influencers : Every country has its own influencers, from respected journalists to superstar bloggers and Twitter gurus. Get the full eBook.

B2B Marketing 48

B2B Marketing Paid Search Agency Planning B2B 48

Exo B2B

JUNE 5, 2018

Customer case studies. This study is based on data from a survey of 5,726 marketers working in a wide range of companies. LinkedIn is a close second at 79%, unexpectedly followed by Twitter at 70%. To do this, the most commonly used content vehicles are: White papers. Blog posts and other articles. Videos and podcasts.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

The Effective Marketer

JUNE 23, 2009

Since I’ve seen their reports and webinars in the past, the presentation about calls to action and landing pages was more of a refresher. To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. Like Be the first to like this post.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Chris Koch

JANUARY 29, 2010

In many cases, we’re charging too much for our content and in other cases not enough. For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price. That has to change. Account history.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

In many cases, we’re charging too much for our content and in other cases not enough. For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price. That has to change. Account history.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Terminus

OCTOBER 30, 2015

She was able to then filter these individuals who engaged with this information into a campaign that showed them more tailored messaging and the information they needed in order to move them forward in the sales cycle. Trade shows & events.

Account Based Marketing 20

Account Based Marketing Top of Funnel Advertising Agencies Funnel Advertising 20

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Twitter Promoted Tweets. Person A attended Seminar A and Trade Show B. Person B attended Trade Show B. Here’s what we’ve learned!

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

The Effective Marketer

JULY 21, 2009

At the company I work for we recently had an informal discussion about Facebook and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook account and start inviting customers”. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Social Media 100

Social Media Planning Work Management Social Marketing 100

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities? How does a Marketing Team use a Case Study? Cindy King.

Case Studies 100

Case Studies Case Study Activities Studies 100

Online Marketing Institute

JULY 31, 2012

Webinars Events. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook. Webinars, Content & Events.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

OCTOBER 26, 2015

Chances are, you’ve read a blog post, joined a webinar or attended a conference that celebrated the “social selling” revolution. Many salespeople tend to think of social selling as an entirely new discipline: “I know how to sell in the real world, but now I need to learn how to sell on Facebook, LinkedIn, and Twitter.” Think again.

Cold Calling 165

Cold Calling Trade Show Peer-to-peer Linkedin 165

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Include a section for white papers, case studies, and videos. Case studies. Webinar promotions. Case studies. Traditional B2B marketing strategies relied heavily on direct and outbound methods.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Online Marketing Institute

MAY 18, 2010

TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. Mike AIDA - Attention, Interest, Desire, Action still most used and implemented, why we have public trade shows just to get attention.i

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re likely running educational webinars or speaking at industry conferences. You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

SmartBug Media

NOVEMBER 18, 2022

The middle of the funnel is categorized as the consideration stage of the buyer’s journey, so offers like brochures and case studies are most effective. For example, did the sales and marketing funds you spent on a trade show booth result in a sales-qualified lead who bought your product or service?

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

accelerate agency

AUGUST 4, 2021

This content—which could take any number of forms, including blogging, infographics, white papers, or case studies —gives prospective customers something interesting and insightful to engage with. You will, however, have to offer them something for their trouble—so think white papers, webinars, ebooks, case studies, and so on.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

SpotMe Blog

MAY 4, 2021

Conferences tend to be larger events that can last days or weeks, depending on the purpose, as opposed to shorter events such as webinars. In addition to conferences, other virtual event types include: Webinars. Trade shows. This year it offers its first all-digital show. Concerts and festivals. Image by CNET.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Ambal's Amusings

JULY 15, 2010

Blog WhitePaperPundit Twitter Jonathan_Kantor. WhitePaperPundit : The Friday FREE White Paper List, a listing of free white papers from weekly Twitter Tweets that don’t require registration, posted each Friday. Twitter StephanieTilton. What do you recommend to your clients to overcome this challenge?

Paper 100

Paper Enterprise Management Marketing Management SME 100

ClearVoice

DECEMBER 7, 2020

Case studies. Trade shows. An important call-out with inbound marketing drivers is that these tactics encourage action: submitting a demo form, clicking on an article link on Twitter, or subscribing to receive content via email. Case Studies. Webinar from Buffer. SEM (search engine marketing).

Inbound Marketing 52

Inbound Marketing Enterprise Management Paid Search Agency Work Management 52

Sage Marketing

FEBRUARY 24, 2021

Long gone are those days when your Sales team would hit the trade shows floor to meet prospects for a friendly chat. While we’re certainly sharing the nostalgia of those happy days… the show must go on! Twitter might be still big with the US folks, but isn’t that hot anymore when it comes to European audiences. .

Paid Content 95

Paid Content Marketing Strategy Marketing & Strategy Webinar Metrics 95

PureB2B

MAY 29, 2016

A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Based on the study, if a sales representative waits a day before calling, the contact rate goes down. Case Studies. ServiceMaster Solutions.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

PureB2B

MAY 29, 2016

A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Based on the study, if a sales representative waits a day before calling, the contact rate goes down. Case Studies. ServiceMaster Solutions.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Based on the study, if a sales representative waits a day before calling, the contact rate goes down. Case Studies. ServiceMaster Solutions.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Hubspot

JANUARY 26, 2012

You can either include a link to your personal accounts on sites such as Twitter, LinkedIn, Facebook, Google+, etc., Is there a company trade show coming up soon? They could be a number of different things, such as whitepapers, ebooks, webinars, or kits. Case Studies. Social Media. Both are good options.

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

Single Grain

JULY 5, 2023

That’s fine if you’re promoting content, such as a blog, case study, report or infographic. Write a 500-word case study for my moisturizer made for oily skin-types. Write a 200-character Twitter post about how my [industry] company uses our branding to improve [characteristic]. How to do webinar marketing.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Webbiquity

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Deloitte University Press ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Optinmonster

AUGUST 27, 2023

Some ideas that work well include: How-to guides Tutorials Industry news and insights Checklists Case studies, which we’ll look at in more detail later Interviews Expert advice Get some more blog post ideas in 73 types of blog posts that are proven to work. Learn more about creating case studies in our guide.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Webbiquity

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Deloitte University Press ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Albacross

SEPTEMBER 25, 2018

Do they have lead magnets (eBooks, white papers, case studies, etc) that you can download if you want to look at more materials? If you host a webinar and answer the most frequently asked questions you get on SEO, that’s also inbound marketing. If you do trade shows, that’s outbound marketing as well. Image Source.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

Do they have lead magnets (eBooks, white papers, case studies, etc) that you can download if you want to look at more materials? If you host a webinar and answer the most frequently asked questions you get on SEO, that’s also inbound marketing. If you do trade shows, that’s outbound marketing as well. Image Source.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

Convince & Convert

APRIL 22, 2016

So, using Sigstr gives you the ability to take your employees’ work email signatures, not their personal, their work email signatures and insert graphical banners in those signatures that then click through to your landing page, to your sign-up page or video, your white paper, your webinar, whatever. Dan: You got it, you got it.

Paid Content 99

Paid Content Paid Search Agency Click Rate Lock-In 99

Single Grain

JUNE 26, 2023

These advertisements may be targeted at business-oriented audiences and could appear in business or franchise-specific publications, websites, trade shows, and other business-focused media outlets. Twitter : Twitter is a good platform for franchises that have the capacity to engage in real-time with their customers.

Paid Search Agency 52

Paid Search Agency Ads Lead Ranking Lead Scoring 52

Hubspot

MAY 10, 2012

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? Twitter for B2B Marketers. Let's use HubSpot as a case study.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28