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ITSMA Marketing Vision 2021: my Top 10 “Insanely Great” Ah Hah Moments for Marketing Leaders

Marketing Insider Group

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. The Thought Leadership Journey is Here to Stay. Thought Leadership is not a destination it is a journey. Invest in Competitive Intelligence.

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Marketing Change Catalysis | These Mini Case Studies Address Common Challenges

Adobe Experience Cloud Blog

Strengthening marketing’s leadership voice. Sharon proceeds to explain that she is only there for a three-day workshop mapping out data needs for their upcoming work on nurturing journeys. Sally would have LOVED that workshop! She sets a reminder on her calendar to ask Sharon about the workshop next week. Sure, Jenn.

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Driving BP Castrol forward with compelling content strategy and thought leadership

Tomorrow People

Thought leadership that stands out. In an age when every brand is ‘doing’ thought leadership, our challenge was to put Castrol in a league of its own. We worked with their network of branded workshops to produce a series of video case studies across Europe, spotlighting local businesses and their partnership with Castrol.

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Your Readiness Program: Year One and Beyond 

Seismic

Just as a well-designed layout and skilled craftmanship are essential for building a home, establishing an effective enablement program requires intentional planning and thoughtful execution. Conduct joint workshops to gather input, ensuring that the program aligns with your organization’s objectives and outcomes.

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Integrating Content Across Your Enterprise

ClearVoice

Elevate Customer Interactions Through Content Strategic content turns customer challenges into opportunities for engagement and loyalty. Accelerate Growth with Sales Enablement Content Content does more than just inform; it persuades, engages, and closes deals.

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The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year

Content4Demand

Join Content4Demand content experts in a hands-on workshop to learn to cut through the content clutter with three key strategies: knowing your buyer personas, developing content specific to their buying stages and creating interactive content experiences that move them through the funnel to a purchase.

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What Is Lead Generation? 35 Ways to Generate Leads FAST!

Optinmonster

Request a Testimonial or Case Study. Another easy way to compliment your customers is ask them for a testimonial or case study. Learn how to write an epic case study or check out our case study library to see how it’s done. Teach a Group Workshop. Provide Awesome Customer Service.