Chris Koch

APRIL 30, 2010

According to a recent survey by ABI Research, 28% of respondents said that they access web sites from their phones at least once per day —up 75% in a year. B2B mobile marketing case studies. It’s a wiki-based tool where salespeople can go to find and share competitive intelligence.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Buzz Marketing for Technology

JULY 24, 2008

Case study archive. Lilia Efimova, researcher at the Telematica Instituut in the Netherlands, believes that for either approach to work they need to form two sides of the same coin. ?The I think tools such as blogs, news aggregators and wikis[1] are a new toolset for PKM,? Case study archive. E-learning.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

Buzz Marketing for Technology

JUNE 27, 2008

According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Convince & Convert

APRIL 4, 2012

Erika: I don’t know about you, and I’m a huge fan of Zappos and I fly Southwest Airlines all the time, but if I read one more case study about them, I’m probably going to explode all over my screen. Talk about that a little bit. We want to hear from you. ” Jay: Look at Erika, eating her own dog food.

Paid Search Agency 122

Paid Search Agency Case Studies Wiki Amazon 122

Buzz Marketing for Technology

JUNE 27, 2008

Case Studies. College , where he also leads the Process Management and Working Knowledge Research Centers.) Bookstore Check out our Reports, White Papers and Case Studies at the APQC Bookstore. APQC research. case studies. KM Edge: Where the best in Knowledge Management come together.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Convince & Convert

JANUARY 26, 2012

Maybe a Wiki? In other cases, the ire is downright nasty, with all manner of name calling and reputation questioning occurring on Twitter and elsewhere. I’m sure Wal-Mart will gladly publish their blogger outreach criteria. Ridiculous. ” At least Klout provides half-truths with a side of mathematics.

Outreach 122

Outreach Social Media Wiki Paid Search Agency 122

Buzz Marketing for Technology

JUNE 27, 2008

How research or any type of findings are packaged and presented can impact how readily the knowledge is put into practice.". Case studies and best practices. case studies. In defining your target audience, too, keep the intended outcome in mind: Which people are actually in a position to act on your information?

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Blogs and Wikis in the Business World. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. src = [link]. }.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Hubspot

AUGUST 12, 2013

Just get them to that next iterative step along their research phase. In the above example, we went with case studies from customers who had switched to HubSpot. Now, according to research from Oracle , 80% of Twitter users expect a response to a customer support inquiry in 24 hours or less. Don''t try to sell them.

Twitter 28

Twitter Top of Funnel Business Hubspot 28

Hubspot

NOVEMBER 7, 2012

These pages should highlight your various product and service offerings and provide the information that prospects are looking for to conduct product research and understand what you sell. 4) Customer Success Stories/Case Studies. One asset that product marketers typically manage is a website's product pages. well, education.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Research reports — Presenting findings from your research or that have been conducted by third parties.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Moz

MAY 18, 2020

Our paid and organic search teams are conducting keyword research and competitive analysis together, reducing duplication of effort. We’re dividing and conquering to cover more research ground more quickly, share learnings from our own areas of expertise, delivering a stronger product, and speeding it up by weeks.

Paid Search Agency 71

Paid Search Agency Organization Cross-Selling Peer-to-peer 71

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

MARCH 21, 2013

Before you go to an event, do some research to see who's attending. Posting who is attending which events in a public place -- like an internal company newsletter, forum, or wiki -- makes it easier for your sales reps to connect you with prospects they're speaking with that are attending the same events. or at least similar.

Conference 28

Conference B2B Thought Leadership Trade Show Network Marketing 28

Online Marketing Institute

JULY 31, 2009

9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. Forrester® is a registered trademark belonging to Forrester Research, Inc. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Marketing Insider Group

SEPTEMBER 14, 2021

Their “Research” and “Resources” tabs are full of research they’ve conducted themselves and in partnership with other brands. SEMRush – The SEMRush tool itself offers a plethora of market research, keyword, and other SEO data. MarketingSherpa – MarketingSherpa is a self-proclaimed research institute for marketers.

Case Studies 349

Case Studies Content Case Study Statistics 349

Scoop.it

MARCH 11, 2021

Case studies. Original research. This can include industry trends, events, original research, webinars, and interviews that you know your target audience cares about. Internal wiki discussions, product mockups, a timeline of upcoming launches and large projects. Infographics. Whitepapers. User-generated content.

Curation 67

Curation Advertising Agencies Press Content 67

Hubspot

OCTOBER 17, 2018

From a forum of growth-related posts to a section on growth case studies, this destination is one of the most comprehensive growth hacking resources available online. Do your ranking research. Do your ranking research. This tool allows you to perform market research and gather feedback from your customers.

Resources 100

Resources Lead Ranking Marketing Automation Services Lead Scoring 100

ClearVoice

NOVEMBER 27, 2019

Oh, wikis are a pain. I left out wireframes just so wikis could be last.). They deserve to be last. But content types are only pieces of the larger puzzle… After all that, I know what I’m talking about when it comes to content.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

B2B Marketing Zone Posts

DECEMBER 1, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. This is a well-crafted policy. com , forums. What is it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

AUGUST 5, 2016

1) Research the space in-depth. This can include pricing recommendations, market research, competitive analysis, and any other relevant information you might need. Post these to your internal wiki or as a public blog post. Focus on understanding their vision and becoming a product expert. Where did you campaign succeed and fail?

Planning 28

Planning Product Tips Buyer Personas 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Tribes Rule the Hyper-Social Organization - Paul Gillin , September 8, 2010 I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. wasn’t disappointed. Rules Have Changed.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

DECEMBER 16, 2013

Prospects who are only in the beginning stages of their research are probably not ready to receive a "buy now" offer from you. Create an in-depth market research report instead. Many studies have shown that small groups work more cohesively than larger groups. Case Studies. 3) Don''t forget about context.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Convert

MAY 9, 2023

I’ve seen companies from the earliest, primordial stages of experimentation, and I’ve also seen the ones you read about in case studies. While no two companies and their cultures are the same, I’ve come across a few “soft skills” that will help you build the case for experimentation and conversion rate optimization at your company.

Buy 64

Buy Lead Ranking Budget Programs Tips 64

SnapApp

JUNE 19, 2018

The result is we end up doing lots of stuff but we’re not really solving the larger problem – meeting the revenue-focused goals we’re getting bonused on (coming soon – our research on the unsung heroes of marketing and what they’re measured on). Something we’ve recently been experimenting with is the streamlining how we tell customer stories.

Lead Ranking 48

Lead Ranking B2B Thought Leadership Thought Leadership Marketing Qualified Leads 48

Webbiquity

AUGUST 16, 2010

Mark Price summarizes a Fast Company case study on how restaurant chain Houlihan’s engaged their best customers through some exclusive social media programs to increase sales and profits, and what other social media marketers can learn from the chain’s experience. Are you reaching your Best Customers through social media?

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Unbounce

OCTOBER 1, 2018

But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities— you risk making decisions for your website traffic using only gut feel. And it is, in fact, one of the cheapest forms of user research you can conduct. User research. Copywriting.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Convince & Convert

DECEMBER 30, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. Like list content, this is a very effective form of content marketing according to our research. Case Studies. Your customers and audience are a perfect source for your own research.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. Like list content, this is a very effective form of content marketing according to our research. Case Studies. Your customers and audience are a perfect source for your own research.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168