Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Buffer

JUNE 8, 2022

Their robust calendar of events unlocks a regular heartbeat of content ideas, promotions, and new customers. We have been using Buffer for a number of years and it's been an invaluable resource to our social media strategy and how we communicate with our customers.

Case Study 75

Case Study Case Studies Social Media Planning 75

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Grow your social proof with case studies. Their case studies are searchable by industry and business size.

Paid Search Agency 320

Paid Search Agency Content Marketing Companies Case Study 320

Webbiquity

MARCH 28, 2023

Since they are the lesser-known entity, they have cleverly targeted a more high-volume query and used it to promote themselves. Case Studies Image credit: Scott Graham on Unsplash The case study is the go-to content format when your goal is to demonstrate your expertise and authority.

Top of Funnel 311

Top of Funnel Marketing Strategy Marketing & Strategy Planning 311

Marketing Insider Group

DECEMBER 18, 2023

This means you must adapt your marketing campaigns around the products that they promote. You must both become and remain creative throughout the marketing process to stand out in a competitive market — even when promoting a complicated or confusing product. Even when you’ve crafted a good strategy, you can’t leave it on auto-pilot.

Marketing & Strategy 224

Marketing & Strategy Marketing Strategy Work Management Product 224

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. And remember the almighty case study.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Convince & Convert

SEPTEMBER 9, 2014

For those of you who don’t know Gini Dietrich , she runs my favorite PR blog - Spin Sucks - and is a go-to resource for all things influencer marketing and digital PR. A few months ago, Gini published her second book, Spin Sucks , and the method she used to promote her new book should be used as a go-to model for promoting new products.

Promotion 142

Promotion Case Study Case Studies PR 142

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Marketing Insider Group

SEPTEMBER 12, 2023

Our Nutanix Case Study One of our clients, Nutanix, created a news site in 2019, called The Forecast, that dives into the latest insights on cloud computing, technology, and the impact they have on businesses. If a strategy isn’t hitting the mark, AI swiftly adjusts, redirecting your resources to avenues with the most potential.

Marketing AI 268

Marketing AI Distribution Content Marketing Content 268

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Another great take away from this case study is how businesses should approach the ROI of social media.

Case Studies 100

Case Studies Case Study Studies Work Management 100

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. It’ll help you create a loyal community of followers and promote your page and business. Gone are the days when SEO was important just for the SERP. What is social media SEO?

Social Media 159

Social Media SEO Cost Per Click Media 159

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed. The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. Published materials.

Press 130

Press Personalization Brand Identity Branding 130

Optinmonster

NOVEMBER 27, 2020

Do you want to create a promotional popup in Squarespace to grow your email list? Whether you’re running an online store or blog, you’ll find promotional popups helpful alike for growing your email list, promoting a coupon code, age verification, and more. Why Create a Promotional Popup in Squarespace. Let’s begin.

Promotion 92

Promotion Trigger Marketing Template Intent 92

Marketing Insider Group

MARCH 18, 2021

Promote helpful pieces like blogs and case studies while also announcing new product launches, acquisitions, or other noteworthy news. Marketing professionals must invest time and resources in social media to uncover posting patterns that can help you determine future posts and plans. Revisit Your Plan.

Social Media 355

Social Media Work Management Webinar Metrics Social Marketing 355

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

Planning 362

Planning Paid Search Agency Content Marketing Advertising Agencies 362

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. We were a very lean, remote digital marketing team, and therefore lacked the bandwidth to allocate resources to link building.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

SnapApp

OCTOBER 31, 2017

After all, interactive is not magic – sure, it’s an extremely engaging and effective format, but it still requires thoughtful promotion to be successful. . . All of our generational research-related content is housed on one resources page , so we can easily direct those interested to it. . Getting the Word Out: Promotion. .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. The right PR agency can be a powerful asset for a building product executive, while the wrong choice can lead to wasted resources and lost opportunities.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Oktopost

MARCH 4, 2024

60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say. Case studies offer this outsider perspective on your product and help boost your credibility.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Brandpoint

APRIL 13, 2023

While this example, a promotional video for a video marketing conference , uses footage from previous events, it’s fine to use simple, dynamic text or a selfie video providing information in a new format. Mini Case Study Case studies make perfect middle-of-the-funnel content , but sometimes it’s hard to get somebody to read a whole one.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” Sharing relevant data points and case studies. ” Providing relatable, real-world examples. .”

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

ClearVoice

MAY 10, 2024

It’s the heartbeat of your brand, enhancing every department from human resources to product development. A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. Content transcends marketing. Absolutely. Ready to Integrate Content?

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Tiecas

MAY 17, 2024

How to Validate Your Value Proposition Data: If you have case studies or customer testimonials that demonstrate quantifiable results, use those as evidence. Engineers might need quick access to technical specifications, while plant managers and executives might prioritize case studies showcasing ROI.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Martech

FEBRUARY 20, 2024

For instance, if your business is selling a payroll product or service, it helps to determine the possible age range, common interests and professional challenges for a human resources director who is likely on the buying team. Building a strong content distribution and promotion strategy It’s not enough to produce engaging content.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 78

Top of Funnel Trends B2B Thought Leadership Buyer Personas 78

Trade Press Services

JANUARY 29, 2024

But simply promoting a brand is not enough. Brand ambassadors are any individuals who promote the message, mission, products, services and reputation of your brand. This is where written and video testimonials , third-party reviews and case studies come into play. What Are Brand Ambassadors?

Work Management 98

Work Management Brand Identity Branding Peer-to-peer 98

Martech

DECEMBER 21, 2023

Encourage your teams to study and question the plan. Instead of directly promoting a product, you must show ways your audience can be more effective, efficient and more intelligent around their current practices. It lays a foundation of trust and positions the company as a go-to resource. Or, do you have ads?

Ideal Customer Profiles 107

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 107

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

BOP Design

DECEMBER 21, 2021

It’s a resource they can take away from their search, follow, and implement best practices. Case Studies or Use Cases. For this reason, case studies or use cases are essential pieces to craft as part of a B2B content marketing strategy. How are other people using your product or service?”

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. To fuel your employee advocacy program and build your content repository, make sure your content checks all the essential boxes: Educational resources. Case studies. Data reports.

Marketing & Strategy 130

Marketing & Strategy Curation Thought Leadership Content 130

BOP Design

MARCH 22, 2021

Unfortunately, there are a lot of firms out there who use their company blog to purely promote their own services and offer little to no value to their target market. If a blog post is a pure promotion, it’s not thought leadership, it’s a sales piece. Read more: Email design trends for 2021. Sharing on Social Media.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Inbox Insight

OCTOBER 19, 2023

Leverage social media : Social media is a crucial part of lead gen, offering both paid and organic channels to promote your offerings and engage with your audience. It typically includes free, ungated resources like blog posts, webinars, and podcasts. Social media posts and ads should be regular and engaging.

Demand Generation 106

Demand Generation Demand Generation Agencies Lead Generation Demand 106

Martech

SEPTEMBER 11, 2023

ChatGPT can be prompted to write anything from a social media post promoting a product offer to an email newsletter to a product solution brief. for marketing case studies featuring AI technology would only produce results prior to September 2021. For example, asking ChatGPT 3.5 Get MarTech! In your inbox.

Marketing AI 128

Marketing AI Generation Work Management Marketing Management 128