Convince & Convert

MAY 2, 2012

She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. YouTube video highlighting the Fight Hunger Campaign. There was a lot of media coverage at the local level, like this contest article in a Youngstown, OH newspaper.

Case Study 122

Case Study Case Studies Social Media Studies 122

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Convince & Convert

DECEMBER 5, 2013

Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. the campaign is housed on the Harry Mustachio website , but also has a presence on YouTube through the agency’s account. Created by San Diego-based agency, i.d.e.a.,

Case Study 138

Case Study Case Studies Studies Paid Search Agency 138

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Her YouTube channel and newsletter provide tips on how to use the tool. Social listening plays a vital role in this area.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. If you’re just starting out with video, start creating content for social media channels where you already have a solid audience.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Biznology

OCTOBER 15, 2015

Marketing and Social Media – The successful use of digital channels to reach and empower such impressionable young Muslims throughout the world has gained the admiration of many marketing experts. The post ISIS: a case study for smart brand building appeared first on Biznology. Like this post? Sign up for our emails here.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. .”² How can this be true?

Research 145

Research Loyalty Case Studies Communities 145

Marketing Insider Group

SEPTEMBER 16, 2020

Stories are so successful that almost every social media app – including messaging apps like WhatsApp – offers their own versions now. . There are two types of social media users: People who post to their Story daily, sometimes several times a day. What types of topics and media would your audience enjoy?

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

sagefrog

NOVEMBER 6, 2023

To help you get started, we’ve put together our top 7 social media marketing tips for beginners that promote audience engagement, introduce efficiencies into your workflow, and help generate more leads and sales. Dedicate Time for Daily Maintenance Full-time social media management demands daily dedication.

Social Media 52

Social Media Social Marketing Planning Tips 52

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Biznology

JULY 15, 2013

Mobile marketing is defined as interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders. ” Here are 7 case studies that prove the ROI of mobile for healthcare marketers.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Convince & Convert

FEBRUARY 26, 2015

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. From powerful messages to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars.

Social Media 145

Social Media Branding Brand Identity Media 145

SnapApp

NOVEMBER 19, 2015

Make sure your content spreads like wildfire with a strong social media plan. And the icing on the cake of your social media plan just might be interactive content. No matter how much planning you put into promotion, not everything you publish on Twitter will be a hit. Conclusion.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Video / YouTube.

Social Media 100

Social Media Media Case Study Case Studies 100

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Click here to explore all social media marketing tools. How Much Does Social Media Marketing Cost?

Paid Content 52

Paid Content Social Media Pricing Price 52

Convince & Convert

JULY 31, 2014

It’s five o’clock somewhere – especially when celebrity Chef Jamie Oliver decides to partner with Bacardi and turn over his popular “Drinks Tube” YouTube channel to the social media masses for a 5-day Cocktail Request Week. » Social Media Case Studies' In order to. In order to. Read the whole entry. »

Storytelling 136

Storytelling Communities Case Study Case Studies 136

PureB2B

JUNE 20, 2022

Integrate them into social media post copy, feature them within key pages of your website and add them to your call scripts. When you think of social media, the usual suspects likely come to mind—Facebook, Instagram, Twitter. Push for case studies. Effective case studies make the client the hero.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Mailmunch

MAY 20, 2021

One of the platforms that are underutilized a lot is social media. . billion people use social media worldwide, making it the perfect channel for businesses to reach and generate leads. Let’s delve deeper into how you can leverage social media for effective lead generation. . Lead generation and social media .

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

KoMarketing Associates

AUGUST 26, 2020

It’s no secret that video works, or that social media is one of the best places to use it. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not Twitter.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Martech

JUNE 3, 2022

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Course highlights. Mode of Learning: Online self-learning. Fees: $3195.

Course 115

Course Paid Content Marketing Analytics Tools Work Management 115

Convince & Convert

APRIL 8, 2015

Here are some highlights from the study that can help you best use influencers to drive your business strategy: Attract Better Customers Through Influencer Marketing. This could be because social media users tend to be more affluent and more likely to recommend products to family and friends. Influencer Marketing Delivers a Strong ROI.

Planning 167

Planning Case Studies Case Study Marketing Budget 167

Convince & Convert

JANUARY 13, 2016

2016 is here, and it’s safe to say that the hype around social media has well and truly settled. With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? From Social Media to Social Technologies. highlight to tweet).

Social Media 109

Social Media Media Enterprise Management B2B Sales 109

Convince & Convert

APRIL 10, 2014

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Mayne, who is well-known for his work with ESPN, also stars in a series of videos on the company’s YouTube channel. Social Media Case Studies'

Microsite 162

Microsite Word of Mouth Case Study Case Studies 162

Biznology

AUGUST 4, 2015

Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. And the scientists over at Buffer concur.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. million followers on Twitter, most of which were bots and fake accounts ? Visibility of Social Media Metrics Drives Behavior.

Social Media 165

Social Media Media Twitter Click Rate 165

Webbiquity

AUGUST 22, 2017

For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies. Producing videos you share on YouTube as well your website. Publishing a series of blog posts around interviews of industry experts and influencers.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

Convince & Convert

FEBRUARY 5, 2015

” In reality, the spot wasn’t featured in a national media buy. However, with 850,000 views on YouTube and over 440,000 on Facebook at press time, it’s clear that this campaign succeeded in generating publicity for Newcastle and the participating brands. The difference? These tend to be done outside of the public eye.

Paid Search Agency 130

Paid Search Agency Ads Branding Brand Identity 130

Buffer

MARCH 5, 2021

By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. But how exactly can you create this remarkable customer experience on social media? Why does customer experience on social media matter?

Social Media 91

Social Media Paid Search Agency Ideal Customer Profiles Media 91

Hubspot

JANUARY 26, 2023

Plus, finding and connecting with your target audience is easy with social media. The Benefits of Digital Entrepreneurship How To Become a Digital Entrepreneur Digital Entrepreneurship Examples Digital businesses include ecommerce companies, blogs, social media influencer accounts, software solution development, and marketing firms.

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66

Convince & Convert

SEPTEMBER 29, 2010

Tweet There’s been a lot of talk (and rightfully so) lately about industries where social media adoption is as slow as a Brett Favre farewell. I’ll write more about those issues soon, but today let’s turn our attention to an industry where social media is thriving like Cher’s plastic surgeon: Adventure Travel!

Social Media 114

Social Media Trends Media Case Studies 114

Biznology

FEBRUARY 29, 2012

are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. This is the no-brainer of B-to-B social media marketing.

B to B 80

B to B Social Media Media Thought Leadership 80

Optinmonster

APRIL 9, 2020

Remember to encourage your subscribers to share the post on social media themselves and make it easy for them by including share buttons in your newsletter. Share Your YouTube Videos. Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter.

Newsletter 119

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 119

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Southwest has a fairly mature setup for their social media team.

Television marketing 138

Television marketing Skype Social Media Public Relations 138