His insanely popular series of fast-paced “ social media revolution ” videos have been viewed millions of times and are standard fare to kick off a social media class or workshop. But there is one “fact” that Eric has included in each version that makes me cringe: “The ROI of social media is your business will still exist in 5 years.” ” If you would believe Eric, we are on the cusp of a social media apocalypse. Business success is about far more than having an active Twitter account. I like and admire Eric Qualman. MORE >>

How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare. Have you noticed anything you do that is a tell-tale sign of social media addiction – er, expertise? B2B Social Media Facebook Media Twitter MORE >>

Participants identified a number of specific opportunities, however what was most apparent throughout the discussion is that social media is moving quickly. b2bchat — Billy Mitchell (@billymitchell1) January 13, 2012 Highlights from the Twitter chat along with my comments on elements of the discussion are below, or you can view the summary here on Storify. Join #B2Bchat on Twitter, every Thursday at 8:00 PM Eastern time, follow @B2B_chat for more information on the discussion each week. Are you a B2B marketer or interested in B2B marketing? MORE >>

Six seconds (or six and a half, for the purists among us) hardly seems long enough to convey anything of substance, and yet  Vine — Twitter’s new video sharing service — is catching on fast. Like Pinterest , Instagram and YouTube , Vine gives marketers access to a powerful visual medium that people love using, but any new medium poses some risk. Kerry O’Shea Gorgone , JD/MBA, teaches New Media Marketing in the Internet Marketing Master of Science Program at  Full Sail University  in Winter Park Florida. Follow her on Twitter:  @KerryGorgone. Just Kidding. MORE >>

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. There’s There’s a problem, however: while I am impressed with the quality, generosity, and creativity of the posts as well as the kindness and responsiveness of the replies to queries via social media, is it money well-spent if the room is virtually empty? Think of it as Twitter-development. Be the catalyst of your natural social media success. MORE >>