Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Single Grain

OCTOBER 30, 2020

First, I’ll break down a case study that made infographics popular and then I’ll show you how to leverage it in 2021. When people hear information, they're likely to remember only 10% of that information three days later. Infographics Case Study. 84 Influencer Marketing Statistics for 2020 [Infographic]. *

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145

Optinmonster

NOVEMBER 10, 2022

Stop Asking for Too Much Information. Go to Print Friendly and enter the URL of the article you’d like to convert. You’re going to edit the Action to redirect to a URL by entering the download URL for your lead magnet. Use a 2-Step Optin. Run an Online Contest. Try a Different Button Color. Be More Social.

Paid Content 137

Paid Content Lock-In Landing Pages Intent 137

QuanticMind

OCTOBER 24, 2017

Taking action on this data with “actionable optimization” through such channels as search, display, Maps, Shopping and YouTube. It has also been added to Display and YouTube. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS).

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. This means that you probably already have a large number of resources to share.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Optinmonster

APRIL 13, 2020

From here, you can select your Google Analytics account and the website profile that you want to use. Your lead magnet could be a checklist, eBook, mini-course, case study… basically anything that relates specifically to the topic of that page or post. You can do this by redirecting the URL right from your Optin view.

eCommerce 109

eCommerce Display Rules Opt-out 109

Vidyard

SEPTEMBER 11, 2019

A YouTube viewer, for instance, may happily watch for four minutes whereas an Instagram user probably won’t give it more than 15 seconds. For Facebook ads, put the juiciest information in the first five to 10 seconds, though these can also be four hours long. YouTube Video Length. How Long Should Social Media Videos Be?

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

Vidyard

FEBRUARY 19, 2021

What is the Ideal YouTube Video Length 1.5 Case Study Video Length 3.6 A YouTube viewer, for instance, may happily watch for four minutes whereas an Instagram user probably won’t give it more than 15 seconds. What is the Ideal YouTube Video Length Make B2B videos on YouTube two minutes or less.

Top of Funnel 65

Top of Funnel Video Marketing B2B Thought Leadership Advertising Funnels 65

Televerde

APRIL 6, 2021

Before you start writing, here’s how you can inform your content marketing strategy. Companies with a strong Ideal Customer Profile (ICP) get 68% more win rates because they know their people. Look for opportunities to add high-quality information or optimize for SEO. Clean up your URLs. Ever seen a URL like this?

Ideal Customer Profiles 75

Ideal Customer Profiles Account Based Marketing ABM Top of Funnel 75

Scoop.it

MARCH 11, 2021

Your content hub isn’t a blog page, a YouTube channel, or a podcast. Case studies. Even though your content hub will feature content from different platforms and publishers, your audience will want to come back to you because you’re the central place where they find valuable information. Infographics. Whitepapers.

Curation 66

Curation Advertising Agencies Press Content 66

Optinmonster

APRIL 30, 2020

All you have to do to promote your post is to submit its URL. You can submit your URL and hope it gets some new attention. The idea here is to build your brand by adding value to your social media profiles, so linking to your blog post is optional. Yout just need a new outlet for the information. Growth Hackers.

Traffic 145

Traffic Top of Funnel Content Work Management 145

ClearVoice

APRIL 6, 2022

Many resources on how to improve your brand’s content marketing efforts focus on publishing your work on your own sites and other digital platforms that you control, such as your social media accounts, YouTube channel, document publishing sites, and the like. It doesn’t stop with generating and capturing the lead information, though.

Relevance 52

Relevance Top of Funnel Cost per Lead CPL 52

Online Marketing Institute

JUNE 15, 2009

If you have any questions, feel free to let me know, and if you’re interested I hope you can share this information with your readers. Let us know what you think, and I could send you the case study No Erica, we are not interested in writing about your ad campaign. I was hoping you would be interested in taking a look.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Single Grain

JULY 30, 2019

Analytics and goal tracking programs give you all the information you need to determine what’s working – and what isn’t – on your site. YouTube sensation Tim Schmoyer shared in a Growth Everywhere podcast that the best way to build a following is by telling super relatable stories. Return visitor conversion. Value per visit.

SEO 89

SEO Long Tail Marketing Lead Ranking Lead Scoring 89

Hubspot

SEPTEMBER 26, 2013

analyzing the trends, and developing actionable insights to make better informed marketing decisions. In exchange for his or her contact information, a website visitor obtains a content offer to better help them through the buying process. This is short for web log or weblog. LinkedIn is a business-oriented social networking site.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Single Grain

MARCH 4, 2022

Reviews and Case Studies. Client case studies are also a great source to check any agency's expertise. You should read a potential marketing agency's relevant case studies related to your industry to understand how they helped brands achieve phenomenal growth. Industry Experience. Top clients: Bloomberg.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Hinge Marketing

JULY 21, 2022

a blog post that starts ranking in search results) is important to avoid presenting outdated information. All event organizers and publishers will ask for your website URL to find proof you have the expertise to deliver a talk or write an article about the topics you’re pitching to them. Why are case studies becoming a requirement?

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Directive Agency

JUNE 18, 2019

On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Blake Emal : Also, Joel works on Case Study Buddy, building case studies for all kinds of businesses. I was working on Case Study Buddy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Blake Emal : Also, Joel works on Case Study Buddy, building case studies for all kinds of businesses. I was working on Case Study Buddy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Valasys

MARCH 16, 2020

Employ High PR Social Bookmarking Dofollow Sites For Link Building: Social bookmarking is a way of saving and storing web pages or online information for future reference on the web. Write pillar content & Engage with bloggers: A content pillar is an informative piece of content of high substantive value. Wrapping Things Up.

Link Building 59

Link Building B2B Marketing Marketing & Strategy Marketing Strategy 59

seo.co

JANUARY 8, 2022

Use our backlink checker to view your profile and get information about how you can improve. A lengthy URL existing by itself in a forum comment isn’t going to get much positive attention; it isn’t helpful, valuable, or even natural. Case studies and whitepapers. Strategies for High-Quality Backlinks.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

seo.co

JUNE 8, 2021

Use our backlink checker to view your profile and get information about how you can improve. A lengthy URL existing by itself in a forum comment isn’t going to get much positive attention; it isn’t helpful, valuable, or even natural. Case studies and whitepapers. Strategies for High-Quality Backlinks.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

Single Grain

NOVEMBER 16, 2023

Utilizing content marketing enables companies to craft informative materials like blog posts, white papers, and tutorials. This can include thought leadership articles, case studies, and success stories that demonstrate the company’s understanding of market trends and its ability to deliver results.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Optinmonster

JANUARY 22, 2024

It involves carefully integrating relevant keywords into your website’s content, meta tags, and URLs to improve its visibility and ranking on search engines. URL Structure : Include keywords in your URLs. Descriptive URLs give search engines and users a clear indication of what the page content is about.

Lead Ranking 52

Lead Ranking Lead Scoring Traffic SEO 52

Single Grain

DECEMBER 20, 2019

Weekday and time of day : Local businesses can target customers during certain times with relevant information or offers. Similar to Display Ads or YouTube ads, Discovery Ads must be visually engaging and mobile-friendly so that they feel native to the feeds they are displayed on. For example, if someone is researching travel.

Paid Search Agency 105

Paid Search Agency Trends Google Ads 105

Single Grain

JULY 5, 2023

ChatGPT is capable of handling a wide variety of questions, but it performs exceptionally well with the following types of queries: Factual Information: Questions related to factual information such as “What is the capital of Canada?” Always cross-verify important information from multiple reliable sources.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

seo.co

DECEMBER 8, 2020

URL structure. A link is simply a clickable word, phrase, image, or button that directs you to another URL. When people think of site security, they usually think of e-commerce platforms, which regularly collect credit card and payment information from their users, but this isn’t the only type of site that needs some level of security.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Martech Advisor

JANUARY 22, 2020

Case studies. Some examples of high-value collaborative content are: Industry research reports, case studies, and other downloadable content. Users prefer visual formats as they aid comprehension and information retention. Whitepapers. Research reports. Guides/ebooks. Expert interviews. More Interactive Content.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Case studies and customer testimonials.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Single Grain

AUGUST 20, 2020

Plenty of businesses comb through blog posts, online courses and webinars that all promise to help them improve their on-site SEO, only to find themselves reading the same basic information over and over. You've implemented tips like removing dates from URLs and understand why you need to create great content. Get A Free Consultation.

SEO 138

SEO FAQ Lead Scoring Lead Ranking 138

Sprout Social

OCTOBER 17, 2016

A better approach is to set your eyes on two or three main social networks, and commit to growing those profiles as much as possible. Avoid long periods of inactivity so your profile looks up to date at all times. They’ll see your Twitter handle in the notification and hopefully click through to view your profile.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Optinmonster

AUGUST 27, 2023

Be warned, there’s a lot of information here. Basically, it’s information in written, audible, or visual form. After all, that’s where they’re looking for information. With this info, you’ll be able to get your audience’s attention and make them want to connect with you.

Paid Content 96

Paid Content Content Marketing Top of Funnel Planning 96

Webbiquity

JUNE 8, 2011

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. They were bulky, killed lots of trees, and of course weren’t searchable.

Ad Building 100

Ad Building PR Press B2B Thought Leadership 100

CoSchedule

DECEMBER 19, 2022

Website URL. By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Who might you need to talk to for more information? Download Your Free About Us Page Template.

Template 131

Template Examples Best Practices Contingency Planning 131

Convince & Convert

JULY 15, 2016

the term we also use here is called the super MQL, the best of the best leads, but more importantly getting your prospects to engage with you and get that information such that you can send them onto sales in a much more efficient and effective way. ” Typically as marketers we do that through progressive profiling. So, if I go.

Top of Funnel 104

Top of Funnel Marketing Automation Services Advertising Funnels Content 104

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Extends the life of existing content across your organization, including non-marketing information. Organize the information to help audience consumption.

Curation 111

Curation Examples Content Paid Search Agency 111

Single Grain

FEBRUARY 16, 2022

Look for relevant NFT artists by searching for appropriate hashtags (more on this in the next section): …and then inform them about your upcoming NFTs. Event links (website, social media, marketplace URL). Website, white paper URLs. In most cases, you will get a paid promotion option. Cover image. Start/end date.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Planning 52