Webbiquity

MARCH 28, 2023

Listicles The listicle is a great format for providing readers with tons of useful information, saving them the time they would otherwise need to spend doing their own research. It is detailed but easy to read, informative without being dull, and most importantly, it’s well-formatted and easily skimmable.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Convert

NOVEMBER 2, 2022

As such, it’s important to ensure that the product detail page is as effective as possible and has all the necessary information to push a potential customer to buy the product. Take a look at this case study to see how an antiperspirant DTC brand increased their purchase rate by 18% using Viddy Stories.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas. Ask Me Anything.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. I’ll dig into each of these steps in the case study below. The DriveSafe case study. The secret behind a successful SEO sprint.

Case Studies 73

Case Studies Case Study Studies SEO 73

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. You can view the full case study here for more information.

Barriers 127

Barriers Brand Identity Branding Content 127

Biznology

JULY 15, 2013

Mobile marketing is defined as interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders. ” Here are 7 case studies that prove the ROI of mobile for healthcare marketers.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Convince & Convert

MAY 2, 2012

YouTube video highlighting the Fight Hunger Campaign. Visit Feeding America for more information. Using social media as a central component to promote the program, Walmart customers were invited to visit Walmart’s Facebook Contest page to vote for one of 200 communities hardest hit by unemployment. Want to support your local food bank?

Case Study 122

Case Study Case Studies Social Media Studies 122

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Convince & Convert

MARCH 5, 2024

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. Provide Exhaustive Information : Second, you can never provide enough information. Competitive platforms = Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, LinkedIn, YouTube.

Research 145

Research Loyalty Case Studies Communities 145

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Marketing Insider Group

JANUARY 5, 2021

GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content. GoPro is one of the biggest brands on YouTube, approaching 10 million subscribers and at least 6,000 GoPro-tagged videos uploaded every day. Don’t be afraid to admit your mistakes. Source: [link].

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Moz

JANUARY 26, 2020

This is extremely important information to keep in mind going forward. This is public information. You can see the schedule for these Hangouts on YouTube here and join live, asking John a question in person if you want. Out of those five sites, only one had results where they were ranking within a featured snippet.

Case Studies 64

Case Studies Case Study Features Studies 64

ClickZ

JANUARY 12, 2024

Case Study Let’s take a closer look at The Essence Vault , a fragrance brand that faced the common dilemma of digital expansion. The platform has shown strong returns, outperforming other growing platforms like YouTube. The post Fospha as TikTok’s New Measurement Partner appeared first on ClickZ.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Marketing Insider Group

SEPTEMBER 28, 2020

As well as written content, Business Class recently started a live video series, “Office Hours”, hosted on Instagram and YouTube. Cloud business applications provider Intermedia uses their blog to share news, security advice, and case studies of businesses successfully deploying cloud technology to improve performance.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Sprout Social

SEPTEMBER 21, 2023

However, YouTube is more of a hub for digital creators. Not all of them contain the exact same information or follow a specific format. What about TikTok and YouTube? Contact information Take note of where and how an influencer wants to be contacted. What should be included in an influencer media kit? Anywhere else?

Media 93

Media Viral Marketing Case Studies Youtube 93

Spiralytics

NOVEMBER 7, 2022

Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others. According to a study , almost all Philippine government agencies have included social media use in their communication plans. In July-September 2021 alone, 96.2%

Social Media 118

Social Media Tips Media Privacy 118

Animalz blog

NOVEMBER 28, 2023

Perplexity takes a question and searches sources like Bing, academic papers, YouTube, and Reddit for answers. He discusses his experiences with an early version of GPT-4, highlighting how to understand and use AI’s synthesizing abilities: “While the information it [GPT-4] had provided was partially wrong, it was also mostly right.

Marketing AI 78

Marketing AI Research Tactics SME 78

ANNUITAS

APRIL 19, 2022

Here’s how: Step 1: Find out where your prospects search for information. When’s the last time you conducted research to find out where your prospects are searching for information? Start by finding out where your prospects are searching for information today. Ask your customers and prospects where they go for information.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

SnapApp

NOVEMBER 19, 2015

By crowdsourcing information about the preferences community members, they learned about the habits of their users — (mmhm, awesome data!). With information about the style, color, and pile their audience members prefer, Alabama Outdoors gave themselves the option to refine offerings and their content plan over time. Conclusion.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

NuSpark Consulting

MAY 4, 2023

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. Sequential retargeting: Show a series of ads to users that tell a story or reveal more information over time, aiming to nurture leads and guide them through the customer journey.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Vidyard

MAY 18, 2015

Check out their YouTube channels for some motivation on how to do it right: Workfront Formerly known as AtTask, Workfront is a cloud-based Enterprise Work Management solution that gives teams greater visibility into the entire lifecycle of work, from request to report. Taulia Unsure how to manage all the content on your YouTube channel?

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

PureB2B

JUNE 20, 2022

Push for case studies. Case studies take the power of social proof and multiply it many times over by expanding a short review into a meatier discussion. Case studies take the power of social proof and multiply it many times over by expanding a short review into a meatier discussion.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

FunnelEnvy

DECEMBER 26, 2023

For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. Poorly designed pages have unclear calls to action, lack relevant information, and are visually confusing. Webinars can nudge prospects into decision mode, too.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Zoominfo

OCTOBER 21, 2018

More than a billion hours of video content is watched on Youtube every day ( source ). If written correctly, blogs inform and entertain your audience with relevant content that matters to them, effectively establishing trust with your brand. Testimonial and case study videos highlight the successes of your best customers.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Martech

SEPTEMBER 11, 2023

ChatGPT has been trained on billions of pieces of data and information and uses that data as the foundation for the copy and content it produces. This becomes important if you’re working on anything that requires knowledge or information developed after 2021. ChatGPT currently has two versions available to users.

Marketing AI 127

Marketing AI Generation Work Management Marketing Management 127

Scoop.it

MARCH 2, 2023

Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. Content marketing aims to build trust and credibility by providing your audience with valuable information that helps them solve their problems. So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

ClearVoice

NOVEMBER 4, 2022

We’ve curated a list of our favorite marketing blogs and newsletters – resources you can go back to again and again for up-to-date information to implement in your business right away and get results. It is a nine-minute read with a lot of information on how even professionals get it wrong sometimes. What to read?

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Marketing Insider Group

NOVEMBER 3, 2020

Think about how to provide value for your existing customers with informational content as well as how to use them as a content source. Informational content can be a great way to drive sales and conversions too. The information included in this free course is on par with content in premium SEO courses costing thousands of dollars.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. May: Publish a Case Study or Two. In fact, as Forbes ’ Ryan Erskine points out, 73 percent of all B2B customers rely on case studies to inform their purchases.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Where do they normally get their information, and what platforms do they trust? If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.”

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Rev

JULY 8, 2019

Have you ever found yourself in the rabbit hole they call YouTube searching one tutorial after another? I’ve been there too, and you discover that, you name it, it’s been shared and seen on YouTube. Indeed, YouTube is used as a tool to promote pretty much everything. I invite you to B2B Webinar Best Practices. What is a Webinar?

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Valasys

JANUARY 25, 2024

Is it to create awareness, generate excitement, provide information, or drive sales? Alternatively, a corporate announcement video might be designed to keep stakeholders informed or improve company morale. Too fast, and they may miss essential information. Understanding your audience is equally crucial.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. The platform supports informal interactions, enabling professionals to connect personally, which can benefit relationship-building within a business context.

Social Media 117

Social Media Trends Media B2B 117

The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. The more informative content you have, the more attractive you look to your prospects.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Exo B2B

NOVEMBER 28, 2023

Schaefer continues: «But what about a blog post, YouTube video or podcast episode? Website content, whether it’s an informative blog, compelling case studies or useful resources such as a newsletter or videos, is a prime source. What’s the chance they’re going to find some post you created on LinkedIn?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Porch Group Media

MAY 27, 2021

This is followed by YouTube and WhatsApp, each at 2 billion users. While Facebook may have the largest numbers of users, YouTube by far has the most number of visits. For example, 85% of TikTok users aged 16 to 64 use Facebook, and almost 95% of Instagram users in the same age group also use YouTube. billion users.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

Content Standard

APRIL 28, 2020

Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus. This video tells the story of how William Painter, a sunglasses startup based in San Diego, uses YouTube Ads to grow their sales and reach.

Video Marketing 138

Video Marketing B2B Marketing Conversion Advertising Agencies 138