KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Email Newsletters. Below are some areas B2B marketers can expand to if they want to add on to their content strategy.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. Which content should be free?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit serves as a repository of essential information that can shape public perception, nurture media relationships and provide a glimpse into the heart of a company’s or individual’s uniqueness. . This section provides background information about your history, mission, values, and why you do what you do.

Press 130

Press Personalization Brand Identity Branding 130

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Where do they normally get their information, and what platforms do they trust?

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Examples include email newsletters, webinars, and social media posts.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. Quality content engages readers by providing valuable information, establishing your brand as a trusted resource. Content can provide deeper insights and helpful information that encourages someone to purchase or request more information.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Vision Edge Marketing

MARCH 23, 2021

We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. If you’ve ever been in a factory, you may have seen data boards that capture key information about how the factory is performing. and operational excellence.

Product 219

Product Paid Search Agency Advertising Agencies Press 219

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

BOP Design

JANUARY 13, 2021

Conversion Rate Optimization (CRO) is the well-known term for making updates to a website that encourage these visitors to complete desired actions (like completing contact forms, signing up for newsletters, or downloading resources). Invite them to sign up for your newsletter. Easy-to-Find Contact Information. Clear CTA.

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119

Hinge Marketing

JUNE 14, 2021

To access a premium piece, an individual is typically required to fill out a registration form and provide an email address or other contact information. Since people are often reluctant to share their contact information, the content must be compelling enough to overcome this objection. White Papers/Executive Guides .

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Zoominfo

AUGUST 5, 2021

If you’re selling a very technical product in a crowded field, then you may want to focus your sales enablement on Detailed Information About Products & Services. Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Marketing Insider Group

MARCH 9, 2020

Newsletter subscriptions. White paper or e-book downloads. You and your team can use that content as the background for a new post – this time, a case study about how one of your top clients used that software to save money and time. Use All Your Employees’ Expertise to Inform Your Content. Engagement.

Marketing Budget Creation 264

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 264

Rev

FEBRUARY 8, 2023

Completion of web forms: MQLs are likely to fill out web forms, to get more information or request a product demo. Downloading content from your website: MQLs will likely have downloaded content from your websites, such as e-books, white papers, case studies and other valuable information.

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78

BOP Design

APRIL 6, 2020

Downloading a case study? Signing up for your company email newsletter? Top of the funnel sales leads are passive leads coming from the website—visitors signing up for an email newsletter, downloading a piece of thought leadership content, etc. need to be treated like viable, promising leads. Middle of the Funnel.

Top of Funnel 77

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 77

Zoominfo

AUGUST 5, 2021

If you’re selling a very technical product in a crowded field, then you may want to focus your sales enablement on Detailed Information About Products & Services. Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

SnapApp

OCTOBER 31, 2017

And not just in an ad hoc, random way – our content team mantra is “think interactive first,” so before anyone ever puts pen to paper (or more likely, finger to keyboard) for that next comprehensive white paper, definitive ebook guide, or one-page piece of collateral, I always ask: “Is this the best format? And we got an earful.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Marketing Insider Group

JANUARY 27, 2020

MailChimp : Use this helpful tool to send targeted emails and newsletters to various customer segments, as well as serious prospects. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. May: Publish a Case Study or Two.

Startups 328

Startups Marketing & Strategy Marketing Strategy Content Marketing 328

KoMarketing Associates

NOVEMBER 12, 2015

Thorough contact information. For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. For download requests (white paper submissions, etc.): Add links to related product marketing collateral, case studies, etc.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Webbiquity

AUGUST 22, 2017

Within six months, they had thousands of designers using Campaign Monitor to send newsletters to their clients. For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Martech

MAY 3, 2023

You were simply browsing and finding out the information available to you so you can decide down the road. Within your blog, you can add CTAs to things like newsletters, social media channels and other engagement-focused CTAs. You’re immediately struck with anxiety and fear because you didn’t intend to do this today.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 98

NuSpark Consulting

JANUARY 3, 2016

First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Website newsletter sign-up (NSU). Website White paper 1 download form submit (WWP1). Website White paper 2 download form submit (WWP2).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

BOP Design

NOVEMBER 14, 2023

The website can’t rely on one-way communication, it needs to prompt prospects to fill out contact forms, download resources, and sign up for newsletters. Convert those case study PDFs to an HTML page directly on your site. Conversions are often a reflection of user experience.

Design 94

Design Trends Marketing Websites B2B 94

FunnelEnvy

FEBRUARY 19, 2024

Feature testimonials, case studies, and logos from satisfied customers to establish credibility and build trust with first-time visitors. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Keep form fields minimal and focus on capturing essential information.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Content Standard

APRIL 28, 2020

Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus. For more stories like this, subscribe to the Content Standard newsletter. Featured image attribution: Jakob Owens on Unsplash.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

Golden Spiral

APRIL 18, 2019

Healthcare research firms gather valuable data and insights that can inform your product functionality and end user priorities. The American Health Information Management Association (AHIMA) provides knowledge, resources, and tools to advance health information professional practice and standards for the delivery of quality healthcare.

Work Management 102

Work Management Marketing Management Research Organization 102

The Point

JUNE 27, 2012

And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites. Do you broadcast a monthly newsletter to your database? Drive subscriptions. Do you offer email subscriptions to your blog ?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

Tiecas

OCTOBER 30, 2023

Tip 6: Using email newsletters to engage with engineers I can just hear you say, “C’Mon Man! Email newsletters are so old school.” Maybe these findings from the 2023 State of Marketing to Engineers will convince you to start or continue to use email newsletters. ” To that, I say, “Hold your horses.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

nDash

NOVEMBER 2, 2020

Spark their interest with engaging content on your website, in white papers, and in email newsletters. Type of content: Organizational newsletters. My expertise is in writing medical white papers, but I’m also here to ghostwrite medical articles, blog posts and other educational materials for you.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

This information can be gathered through existing contact forms, sign-ups for special offers, and newsletters. They also have special needs –– they require information that is technical, addresses “fear of failure” concerns, and is validated by other engineers. First, identify all characteristics of the target customers.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

NuSpark Consulting

MAY 24, 2014

You might think this article is about how to write in an engaging, persuasive way that brings prospects flocking to your website, downloading e-books, white papers and case studies, and picking up the phone to place their orders. . It’s not. . What makes solving this problem or exploiting this opportunity a priority?

Buyer Personas 100

Buyer Personas B2B Marketing Planning Word of Mouth 100

PureB2B

MAY 30, 2022

Many companies use these services to automate their email newsletters—much easier than building newsletters in Outlook and sending them out in bulk. You also need details about who to contact at each company and how to reach them, as well as vital firmographic details and other supporting information.

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

Sharpspring

JANUARY 20, 2021

Some examples of inbound marketing include blog articles, white papers, case studies and guides. Allow online shoppers to come to your brand at their own will and you have a much better chance of landing a sale with gentle and informative content marketing. Content marketing is a subset of inbound marketing.

Inbound Marketing 84

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 84

markempa

JANUARY 19, 2015

We found that readership went up significantly by sending one targeted piece to leads rather than a generic newsletter targeted to everyone. Find content — such as articles, blogs and white papers — that addresses these issues. For example, if you have a webinar, send them a follow-up email with more information.

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Leadspace

AUGUST 15, 2019

They need information presented differently. Business White Papers and Customer Case Studies. Business white papers and customer case studies provide substantial data to back up your claim and they are excellent ways of generating leads. So, what’s the problem?

Webcast 48

Webcast Business Case Studies Case Study 48