Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. Which content should be free?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Email Newsletters. Below are some areas B2B marketers can expand to if they want to add on to their content strategy.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Targeted email newsletters can be a helpful tool to keep in touch with your audience, nurture leads and turn cold prospects into valuable customers.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Customers may not always make a purchase immediately, but they can subscribe to your newsletter, follow your brand on social media, or share your blog post with their community. Content Creation. Distribution. Optimization.

Marketing Automation Services 320

Marketing Automation Services Marketing Budget Paid Search Agency Service 320

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

ViewPoint

JULY 26, 2018

Case studies. Not all radio program podcasts lend themselves to being used as case studies, but Jane notices that with a little work, this program fits the basic criteria. She has what she needs for the case study. E-books and white papers. A new white paper is also in the works.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hinge Marketing

JUNE 14, 2021

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. Industry Newsletters. Many firms use industry-focused newsletters to demonstrate their thought leadership content and spotlight key industry specializations and areas of expertise.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. Published materials. Include PDFs or clippings of any published articles about you or your company. These can provide deeper insights into your business or expertise.

Press 130

Press Personalization Brand Identity Branding 130

Vision Edge Marketing

MARCH 23, 2021

We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. Consider the difference in time and complexity in the production of a user conference vs. a blog post vs. a customer case study vs. an interactive product demo.

Product 219

Product Paid Search Agency Advertising Agencies Press 219

BOP Design

JANUARY 13, 2021

Conversion Rate Optimization (CRO) is the well-known term for making updates to a website that encourage these visitors to complete desired actions (like completing contact forms, signing up for newsletters, or downloading resources). Invite them to sign up for your newsletter. Case studies or use cases of your products and services.

Marketing Websites 122

Marketing Websites B2B Top of Funnel Case Studies 122

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Social proof, testimonials from customers in the same field as your prospect, and case studies are effective for these purposes. Have your top performers Share Best Practices in Sales.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. But if someone starts reading your newsletter every week, or attending hour-long webinars, or takes an educational course you made, that person is much more likely to become your customer in the future.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Marketing Insider Group

MARCH 9, 2020

Newsletter subscriptions. White paper or e-book downloads. You and your team can use that content as the background for a new post – this time, a case study about how one of your top clients used that software to save money and time. Next, jot down what that investment has produced, such as: Sales. Engagement.

Marketing Budget Creation 266

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 266

SnapApp

OCTOBER 31, 2017

And not just in an ad hoc, random way – our content team mantra is “think interactive first,” so before anyone ever puts pen to paper (or more likely, finger to keyboard) for that next comprehensive white paper, definitive ebook guide, or one-page piece of collateral, I always ask: “Is this the best format? Event promo.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

BOP Design

APRIL 6, 2020

Downloading a case study? Signing up for your company email newsletter? Top of the funnel sales leads are passive leads coming from the website—visitors signing up for an email newsletter, downloading a piece of thought leadership content, etc. Let’s discuss the different levels of the sales and marketing funnel.

Top of Funnel 78

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 78

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Social proof, testimonials from customers in the same field as your prospect, and case studies are effective for these purposes. Have your top performers Share Best Practices in Sales.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Marketing Insider Group

JANUARY 27, 2020

MailChimp : Use this helpful tool to send targeted emails and newsletters to various customer segments, as well as serious prospects. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. May: Publish a Case Study or Two. We tricked you!

Startups 335

Startups Marketing & Strategy Marketing Strategy Content Marketing 335

Rev

FEBRUARY 8, 2023

Downloading content from your website: MQLs will likely have downloaded content from your websites, such as e-books, white papers, case studies and other valuable information. Signing up for emails: MQLs will have signed up for emails and newsletters to receive ongoing updates about your product or service.

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78

Crimson Marketing

MARCH 24, 2015

Here is the list, in priority order: Case studies. White papers. Newsletters. The following list does not depict what content types perform best overall; it showcases the responses from B2B marketing technology buyers on which socially-shared content had the most impact to their purhcase decision. Blog posts.

Top of Funnel 100

Top of Funnel Digital Marketing Funnels Case Study Case Studies 100

NuSpark Consulting

JANUARY 3, 2016

First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Website newsletter sign-up (NSU). Website White paper 1 download form submit (WWP1). Website White paper 2 download form submit (WWP2).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

KoMarketing Associates

NOVEMBER 12, 2015

For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. For download requests (white paper submissions, etc.): Add links to related product marketing collateral, case studies, etc.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

BOP Design

NOVEMBER 14, 2023

The website can’t rely on one-way communication, it needs to prompt prospects to fill out contact forms, download resources, and sign up for newsletters. Convert those case study PDFs to an HTML page directly on your site. Conversions are often a reflection of user experience.

Design 96

Design Trends Marketing Websites B2B 96

Webbiquity

AUGUST 22, 2017

Within six months, they had thousands of designers using Campaign Monitor to send newsletters to their clients. For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

FunnelEnvy

FEBRUARY 19, 2024

Feature testimonials, case studies, and logos from satisfied customers to establish credibility and build trust with first-time visitors. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Think hero images, screenshots, or explainer videos.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

The Point

JUNE 27, 2012

And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites. Do you broadcast a monthly newsletter to your database? Drive subscriptions. Do you offer email subscriptions to your blog ?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

Tiecas

OCTOBER 30, 2023

Tip 6: Using email newsletters to engage with engineers I can just hear you say, “C’Mon Man! Email newsletters are so old school.” Maybe these findings from the 2023 State of Marketing to Engineers will convince you to start or continue to use email newsletters. ” To that, I say, “Hold your horses.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Martech

MAY 3, 2023

Within your blog, you can add CTAs to things like newsletters, social media channels and other engagement-focused CTAs. This is the perfect time to offer additional resources like white papers and case studies to help build trust and showcase your expertise.

Top of Funnel 90

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 90

Content Standard

APRIL 28, 2020

Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus. For more stories like this, subscribe to the Content Standard newsletter. Featured image attribution: Jakob Owens on Unsplash.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

Content Standard

MARCH 28, 2019

According to research from the Content Marketing Institute , 53 percent of B2B marketers say that white papers are the most effective mid-stage asset, along with ebooks (39 percent) and case studies (42 percent). For more stories like this, subscribe to the Content Standard newsletter.

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

nDash

NOVEMBER 2, 2020

Spark their interest with engaging content on your website, in white papers, and in email newsletters. Type of content: Organizational newsletters. My expertise is in writing medical white papers, but I’m also here to ghostwrite medical articles, blog posts and other educational materials for you.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. Newsletters. HIM Body of Knowledge TM.

Work Management 102

Work Management Marketing Management Research Organization 102

Crimson Marketing

OCTOBER 8, 2013

Newsletter . Case Studies. B2B marketers rank case studies the most effective method of marketing with content. White Papers. 82% of consumers like reading relevant branded content. 48% of consumers feel more positive about brands that publish relevant content. Infographics .

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

This information can be gathered through existing contact forms, sign-ups for special offers, and newsletters. This may come in the form of blog posts, articles, case studies, and use video, audio, and images. Second, let visitors fill out forms to access white papers or eBooks.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174