Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Marketing Insider Group

NOVEMBER 28, 2022

In this case study, we’ll explore RevBoss’s journey in more detail — their initial challenges, why their partnership with Marketing Insider Group works, and how you can achieve similar results. RevBoss already had a good digital marketing strategy in place, using their own platform for lead generation as well as Google AdWords.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

Moz

MAY 17, 2020

I will show you how you can use Google’s ability to index and rank faster to your advantage. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. But first, let's have a look at the layout on page one of Google (for most queries). Examples are Google Flights or Google Hotels.

Case Studies 73

Case Studies Case Study Studies SEO 73

Marketing Insider Group

AUGUST 11, 2020

A case study reported by Beem Digital showed that when the CTA was placed on the bottom half of a very long landing page, conversions grew by over 300%. One reason why placing the CTA lower down could actually be better in some cases is because it waits until the visitor’s purchase intent builds up.

Sales Management 268

Sales Management Top of Funnel Conversion Process 268

Vision Edge Marketing

MAY 25, 2021

Did you know that if you Google planning a debut, there search yields numerous articles that offer guides? Use Checklists to Help Streamline the Process and Reduce Costs. The value of guides is that they help expedite the process and help keep you within budget. This expedites the process and is helpful to architects.

Product 243

Product Paid Search Agency Planning Case Studies 243

Webbiquity

APRIL 30, 2024

How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? But also optimize case studies and, if your company has offices in multiple cities, your individual city pages. Lots of marketers are asking.

Marketing AI 175

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 175

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Five9 also looks at individual personas among their customer base, using a similar process. My new book will share nine other cases, too.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Moz

FEBRUARY 10, 2020

Research, research, and more research on how to pull this off Identify keywords we wanted to target Change how we structured our on-page content Measure, test, and repeat the process. It's possible we could have refined our process faster focusing on long tail keywords instead of the large head terms. that didn’t work.

Case Study 67

Case Study Case Studies Features Studies 67

Valasys

APRIL 8, 2024

Crafting a Google Ads proposal tailored for a small local business requires a strategic approach that aligns the power of digital marketing with the unique objectives of the client. Illustrate the potential impact of Google Ads on the client’s business success.

Paid Search Agency 40

Paid Search Agency Marketing Proposals Google Ads 40

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. I use Google Circles.

Google 164

Google Campaigns Case Study Case Studies 164

Moz

JANUARY 26, 2021

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. Our new form was built creatively and had four steps, making the process easier. Focus heavily on content creation.

Case Study 69

Case Study Case Studies Lead Scoring Lead Ranking 69

Webbiquity

APRIL 11, 2023

Readers want to hear about your own experiences or case studies in your blog posts. This type of technology utilizes natural language processing (NLP) algorithms to analyze large datasets and generate written pieces such as blog posts or news stories. However, it’s best to add in your own storytelling into the post as well.

Marketing AI 315

Marketing AI Curation Content SERP 315

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. It’s about what lights up the Google search bar, too. In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for.

SERP 244

SERP Keywords Eye-Tracking Planning 244

Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. SEO Marketing Google processes 40,000 search queries every second, and is responsible for more than 75% of organic B2B search traffic. Content marketing services like our own primarily consist of: Strategy. Content Creation. Distribution.

Marketing Automation Services 320

Marketing Automation Services Marketing Budget Paid Search Agency Service 320

RebelMouse

JULY 12, 2022

There’s been an important launch from Google that can help improve your site’s load time — signed exchanges (SXG) are now available on desktop. According to Google, SXG is a delivery mechanism that can help improve your Largest Contentful Paint (LCP) score by enabling privacy-preserving, cross-origin prefetch. From Google.

Google 52

Google Ad Exchange Case Study Case Studies 52

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. And more importantly, how can you streamline your content creation process to ensure a consistent flow of fresh content? The Significance of Fresh Content Search engines, like Google, have a preference for new and updated content.

SEO 233

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 233

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. To view it in GA, look under Acquisitions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marketing Insider Group

JUNE 19, 2023

Use this process to identify a competitor’s messaging, structure, and tone. You can also use advanced Google search operators to find competition. Check beyond the “Blog” or “Case Studies” pages of a domain. For example, Semrush has an Organic Research feature that lists competitors.

Analysis 285

Analysis Top of Funnel Advertising Agencies Content 285

Marketing Insider Group

JUNE 1, 2021

You can make some general assumptions based on time on page and pageview, but to go deeper, the Audience Overview in Google Analytics digs deeper. Image: Google Analytics. Much of the time, you’ll be doing this with gated content—eBooks, whitepapers, case studies, etc. Your content is the hook to gain the lead.

Marketing Analytics Tools 341

Marketing Analytics Tools Content Marketing Work Management Marketing Management 341

Marketing Insider Group

SEPTEMBER 12, 2023

Now, let’s consider a key aspect of modern SEO : Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) requirements. Image Source: Fat Joe In order to provide users with high-quality, reliable content , Google highlights the importance of these four factors.

Marketing AI 273

Marketing AI Distribution Content Marketing Content 273

Convince & Convert

JUNE 19, 2014

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results.

Trends 152

Trends Google Storytelling Curation 152

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. That means, the editorial process is intense and laborious. So, the real secret sauce was in our editorial process. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

ClickZ

FEBRUARY 8, 2021

Inversely, the platform allows large companies to automate much of the advertising process, saving huge amounts of time and energy. Channable’s onboarding process is quick and it’s one of the biggest strengths of the platform. Case Study #1: Product Feed Management Tool. The feed set up process was lengthy.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

Martech

MAY 15, 2024

Dig deeper: 7 key email metrics to track beyond opens and clicks Case study: Finding the right reporting window to measure success This case study from work I did for a client reveals the need to include the long-tail results in your reports. Follow my 5-step procedure for setting up a useful tracking study: 1.

Long Tail Marketing 108

Long Tail Marketing Case Studies Case Study Studies 108

MindFire

JULY 29, 2021

To understand how successful print leaders are selling, we document their sales processes in case studies like this , explore their sales methodologies in podcasts like this one , and via interviews like the one below with Andrew Ettinger, CEO of The Best Postcards.

Paid Search Agency 98

Paid Search Agency Case Study Case Studies Companies 98

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. The largest differences in how organizations use Google Analytics (GA) and Parse.ly The use cases for Parse.ly and Google Analytics. The use cases for Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Sprout Social

JULY 29, 2020

Figuring out how to use customer testimonials as part of your brand’s marketing process can boost credibility through social proof, improve your reputation and relationships with your customers, and improve your brand’s SEO and visibility. The importance of customer reviews. Better brand reputation.

Effectiveness 138

Effectiveness Marketing Management Case Studies Case Study 138

Martech

MARCH 20, 2024

Start this vetting process by seeking recommendations from trusted sources and realize that you’ll need someone to manage the entire scope of work. A great example of this is a case study from St. Business email address Subscribe Processing. Descriptive names (e.g., Hybrid names (e.g., Microsoft). Invented names (e.g.,

Enterprise Management 115

Enterprise Management Work Management Marketing Management Brand Identity 115

ClearVoice

APRIL 13, 2024

For example, other companies might think their users need more instructional content when, in reality, they are looking for case-study-type pieces. It’s a reasonably straightforward process. In this case, you can use Google Forms , which is free and intuitive. Google Forms allows some customization.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. Data analytics is the process of analyzing raw data to uncover insights, trends, and patterns that can help in decision-making and drive better outcomes. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. Data analytics is the process of analyzing raw data to uncover insights, trends, and patterns that can help in decision-making and drive better outcomes. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

DivvyHQ

APRIL 26, 2017

But that’s exactly what was happening to the content marketing management process before the destination marketing organization of record for the Golden City enlisted the help of content marketing platform DivvyHQ. The migration from Google Docs to DivvyHQ happened quickly. The Difference is in the Details.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139