Martech

MAY 4, 2022

They should analyze their visitors and determine how engaged they are with conversion-friendly content, such as pricing pages or customer case studies. Buyers now do extensive online research before contacting sales, a trend that has accelerated during the COVID-19 pandemic. Why it’s hot. Why we care.

Account Based Marketing 112

Account Based Marketing ABM Webinar Metrics Effectiveness 112

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Look at the case studies in this same issue.

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

Convince & Convert

NOVEMBER 16, 2015

Even if you’re well beyond the start-up phase, you’d have to have been tucked away in hibernation to have missed the lean business trends. Two of the best PR tools you can leverage are customer testimonials and case studies. If you’re lacking in testimonials and case studies, step one is to start gathering them.

PR 139

PR Marketing & Strategy Practices Business 139

Lead Forensics

APRIL 16, 2024

AI can analyze historical sales data, market trends, and customer behavior patterns to generate accurate sales forecasts. According to a study by Forrester, companies that leverage AI for lead generation experience a 70% increase in qualified leads , translating to more time spent closing deals and less time spent chasing dead ends.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Content4Demand

NOVEMBER 5, 2021

Do you have any use cases that demonstrate how intent data has been effectively integrated into a content strategy??. One case study to highlight is Imprivata , a global healthcare IT security company. Check out additional True Influence case studies here.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Exo B2B

FEBRUARY 22, 2018

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. Obviously, Forrester is very interested in the subject: Of course, Lee Odden was on site and lectured on Millennials. Future Trends.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Content4Demand

JUNE 27, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Forrester: CMOs Face Creative Rut While Overspending on Technology.

Account Based Marketing 60

Account Based Marketing ABM Paid Search Agency Content 60

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Here’s a case study of the technologies that F5 tapped into as it got its sales and marketing teams on the same page. of pipeline to 13.2% of pipeline.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Golden Spiral

APRIL 18, 2019

intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. CIO Forums. Healthcare CIO Boot Camp TM. Healthcare’s Most Wired Survey.

Work Management 102

Work Management Marketing Management Research Organization 102

SpotMe Blog

JUNE 13, 2023

They stay on top of trends and regulations in the pharma event space. They know the industry inside and out, staying on top of the latest technologies, trends, and regulations regarding HCP engagement and omnichannel strategies. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

PathFactory

APRIL 29, 2020

PathFactory can help you better understand the trending topics of your content, as noted above the highest trending topics since the pandemic started have been related to that very theme. Are you being that trusted source for your customers?

Enterprise Management 59

Enterprise Management Cable Marketing Budget Work Management 59

The Mx Group

SEPTEMBER 11, 2018

Forrester ). Recent studies have shown that the cost of hiring a new content marketing team vs. conducting a paid search campaign is 31–41% less per lead at medium- and large-sized businesses. Informative content that demonstrates your company’s expertise and services can help attract B2B buyers. CMI and MarketingProfs ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Content4Demand

JULY 11, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Killer Serial. Haven’t registered yet?

Content 58

Content Storytelling Advertising Benchmark Forrester 58

ScanmarQED

MARCH 17, 2021

case study, “How to build an in-house Marketing Mix Modeling Capability" here. For example, Marketing Mix Modeling offers insights into overall consumer trends over the long-term,?but mix but often ignores certain elements of the marketing mix and rarely allow s you to determine customer trends, account for external factors, or?changes

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

case study, “How to build an in-house Marketing Mix Modeling Capability" here. For example, Marketing Mix Modeling offers insights into overall consumer trends over the long-term,?but mix but often ignores certain elements of the marketing mix and rarely allow s you to determine customer trends, account for external factors, or?changes

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

Martech

MARCH 10, 2022

a case study, additional zero-touch tactics/assets, etc.) E-commerce businesses face many trends and challenges when striving to succeed in this rapidly evolving marketplace. Buyers now do extensive online research before contacting sales, a trend that has accelerated during the COVID-19 pandemic. In summary. Why we care.

Account Based Marketing 109

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 109

KEO Marketing

JULY 18, 2017

According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts. They read industry news, look at trends, and can determine how best to stay ahead of the competition, which is important because digital marketing changes every week. They measure ROI.

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

EMagine B2B Blog

MARCH 29, 2018

Case Studies. This includes companies that report on top performing tech companies and trends such as Forrester and Gartner. Assets that will generate B2B tech leads your sales team will love: Whitepapers. Recorded Webinars. Demos (This is typically well received in software tech) .

PPC 50

PPC B2B Sales Lead Scoring Lead Ranking 50

Adobe Experience Cloud Blog

MARCH 13, 2017

In Embrace Customer-Centric Measurement to Optimize Business Performance, Rusty Warner , Principal Analyst at Forrester, will explore how the evolution from campaigns to customer context enables brands to improve relevance and build sustainable competitive advantage. Marketers Need to Evolve. Marketing Organizations Need to Adapt to Win .

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Content4Demand

JANUARY 10, 2020

The resort setting is gorgeous, of course, and there are so many opportunities to learn and network at more than 100 sessions from leading B2B execs — case studies, labs, workshops, panels and more. The Killer Content Awards offer a fun way to toast our colleagues and gain inspiration from their innovative campaigns. Adobe Summit.

B2B 54

B2B First-Mover Advantage Advertising Agencies Demand Generation Agencies 54

SnapApp

JULY 10, 2018

Demand Gen Blogs to Study. If you want to stay up-to-date with news and trends in marketing tech and campaign optimization, bookmarking DemandGen’s blog is a must. Bizible offers insights into marketing trends alongside step-by-step guides designed to boost growth and awareness. Forrester B2B Marketing Forum.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

EMagine B2B Blog

MARCH 29, 2018

Case Studies. This includes companies that report on top performing tech companies and trends such as Forrester and Gartner. Assets that will generate B2B tech leads your sales team will love: Whitepapers. Recorded Webinars. Demos (This is typically well received in software tech) .

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

Adobe Experience Cloud Blog

MAY 16, 2010

case studies and demos). The Facebook fan page of Forrester Research is a constant source of interaction for its fans. Forrester Research. Forrester CEO, George Colony, even maintains his own blog to share his insight with such posts as “Beyond iPad Yadda Yadda” and “Would Henry Ford Have Been a Blogger?”.

Social Media 48

Social Media Media B2B Forrester 48

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Case study: Reagecon. Discover more B2B e-commerce trends and stats.

B2B 52

B2B Marketing Management Case Studies Paper 52

SnapApp

JULY 10, 2018

And while this may seem simple enough, keeping up with industry trends entails keeping a finger on the pulse of marketing at all times to know what’s working and what’s not. Demand Gen Blogs to Study. If you want to stay up-to-date with news and trends in marketing tech and campaign optimization, bookmarking DemandGen’s blog is a must.

Training 48

Training Demand Demand Generation Agencies Planning 48

SmarkLabs

NOVEMBER 18, 2019

According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. Upcoming trends. We’re already predicting what’ll be trending in 2020! Don’t skimp on your content marketing efforts, from case studies to blogs, and especially video. Image: Oberlo.

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

Content4Demand

NOVEMBER 29, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay this month in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. The Chatbots Are Coming!

Marketing AI 46

Marketing AI Content Forrester Buzz 46

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Forward Marketing Summit Sydney. Adobe Marketing Summit. March 29 – April 2, Las Vegas, NV.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Hubspot

JULY 19, 2011

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. Trend 1 - Mobile Advertising Spend is on the Rise. According to Forrester, mobile advertising in the U.S. Trend 5 - Mobile Goes Social. ?According

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

LeanData

JUNE 18, 2018

With the theme of “Follow the Money” Ops-Stars attendees can discover the technology, trends, and people who are shaping the future of Revenue Operations. Learn from industry best practices, and case studies and workshops.

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

Launch Marketing

MAY 8, 2018

While many B2B organizations leverage internal marketing assets such as case studies and product demos to market their solutions, CEO of TrustRadius Vinay Bhagat emphasized that organizations need to also incorporate their customers’ voice within their marketing.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

Content4Demand

JANUARY 10, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. A Measured Approach. . .

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

QuanticMind

MAY 23, 2019

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. To check out the full story of how the QuanticMind RPC model drove these record numbers, check out the full case-study.

PPC 40

PPC Advertisements Advertising SEM 40

LeanData

JUNE 18, 2018

With the theme of “Follow the Money” Ops-Stars attendees can discover the technology, trends, and people who are shaping the future of Revenue Operations. Learn from industry best practices, and case studies and workshops.

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

Onalytica B2B

MAY 16, 2018

In that particular area the topics are a little wide and varied, for example there’s artificial intelligence, there’s social media, customer care, there’s self-service and there’s a number of areas that I think are trending stronger and stronger that are impacting the service world. So they influence my way of thinking.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Industrial Marketing Today

DECEMBER 7, 2010

This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people. It is not just about posting a bunch of white papers, case studies, online demos and webinars on your website and hoping that someone will download and read.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60