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22 Articles match "Case Study","Forrester"
The Latest from the B2B Marketing Community
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Monday, January 25, 2010
was impressed and inspired by most of the keynote speakers, and the breakout sessions were also very informative and relevant (lots of case studies).
Marketing Sherpa
Brian spent his time giving real examples of lead nurturing through case studies and easy ways to get into lead nurturing with tips for success. He talked a lot about segmentation (much like Forrester’s Coming from San Francisco’s thunder showers, it was obviously a delight to be sent to Miami last minute for the Marketing Sherpa Email Marketing Summit ( #sherpaemail ). There
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Monday, January 25, 2010
Thus [...] Reply Adam Needles says: January 22, 2010 at 12:55 pm @ Paul – Yours is a good call-out, and I’d say that there are two perspectives. One, without fail, there is case study after case study available pointing to the ROI of marketing automation — when implemented in parallel with change management. Interestingly enough, we did a joint study with Forrester recently, and in the interviews, ROI was the least-most-imporant issue that came up. BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10 Re-casting How We Think About B2B Marketing Automation I was analyzing results from our recent B2B Marketing University series , which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation
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Sunday, January 10, 2010
Following on the same theme as the post above, Mark Jackson writes a case study on setting realistic expectations with SEO clients. David Berkowitz reports on how critical video is to attaining a first-page ranking on Google, reporting on a study showing that “ Videos are 53 times more likely to appear on the first page of search results than text pages.” 8221; He also quotes a finding from Nate Elliot of Forrester Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords?
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The Best from the B2B Marketing Community
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Friday, June 27, 2008
Forrester
His deck is one of the best I have seen on wiki adoption with some concrete use cases and recommendations on how to get started!
enterprise wiki), offers several examples of organizations actively using wikis today, and outlines the main business drivers and use cases inside organizations.
case studies from education show how to collaboratively build curriculum, guide Home
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21 days of wiki adoption
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Tuesday, November 11, 2008
Lead Management (on-demand case study webinar)
Day (on-demand case study webinar)
Results (podcast with Laura Ramos, Forrester Research)
There is an amazing amount of great content about B2B
marketing marketing out there, ranging from trends in demand generation
to to
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Friday, June 26, 2009
About Us Staff Gordon T Hughes II Nick Ferrari Mark Rothman Board of Directors Contact Us Member Directory News Business Media Matters BMM Archive BMM Sign-up E-News E-News Archive E-News Sign-up Face-To-Face Report FtoF Archive Global Industry Insights Inside the Beltway Press Releases Press Releases Archives ABM Headlines/Member News Careers Find a Job Internships Post a Job Resources ABM Ad Campaign ABM Benefits ABM Logo ABM Strategic Plan Business Information Network "Case For" Series
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Friday, July 31, 2009
Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. Thoughts? Posted by: Devashish Saxena | April 25, 2008 at 01:30 PM Devashish, to answer your question from Forrester's perspective: no, we have not done any research
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Friday, July 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone . Most recently, Marketo just announced their lead management solution.
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Tuesday, May 12, 2009
According to a recent survey done by Forrester Research with Marketing Profs, "94% of respondents consider corporate Web sites a key element in the
marketing You know - white papers in the white paper section, case studies in the case study section, etc.
marketing toolbox and 84% of buyers say Web sites matter in purchase
decision decision making."
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Wednesday, January 28, 2009
Case studies are currently the most common way to deliver this information, though there is still a production cost for the vendor and prospective buyers presume that only the happiest customers will have their stories published. On the buyer side, FYIndOut is targeted at SMBs that are generally too small to have policies against endorsing vendors (as many larger enterprises unfortunately do) or to be clients of analyst firms like Gartner or Forrester . It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized .
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Friday, July 31, 2009
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. 4) Lead scoring — in a prior post , I make the case for quantitative scoring. In fact, 88% said Web sites were important in helping them decide what to buy.
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Wednesday, November 12, 2008
MarketingSherpa has also produced and excellent case study on How to Target Twitter: 8 Ways to Build a New Audience in this Niche Community (fee-based, but non-members can access it through a free trial). By reaching out to that community, these publishers are developing new content strategies that are driving traffic, brand awareness and healthy online discussion about the topics they cover," the MarketingSherpa case study advises content publishers (including bloggers) on how to find the right community to target, make tweets relevant to the community, use proper timing and
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Friday, June 27, 2008
WHITE PAPERS
Business Innovation without Network Limitations
SAP Solution and Ariba Supplier Network: Best-of-Breed Benefits
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Find out why a new study picks Googles Messaging Security over competitors.
Discover whether hosting is your smartest choice for enterprise messaging.
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