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How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals  

Only B2B

Personalize outreach messages: Tailor compelling outreach based on the prospect’s unique needs and interests derived from intent data. Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data.

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

Do you have any use cases that demonstrate how intent data has been effectively integrated into a content strategy??. One case study to highlight is Imprivata , a global healthcare IT security company. Check out additional True Influence case studies here.

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Drive growth with account-based marketing

Martech

Aim to identify a composite pattern of digital cross-channel account behavior that suggests interest and enables a very focused sales engagement into those targeted segments/accounts. Continue to hyper-segment accounts that demonstrate interest with a secondary tactic and messaging (e.g., Why we care.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

Intent data” is online behavior-based activity across the internet that links buyers and accounts to a solution, idea, or related topic. This includes: Downloads of whitepapers, case studies, tech publications. Translation: If your competitors haven’t already invested in Intent data, they’re thinking about it.).

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

Intent data” is online behavior-based activity across the internet that links buyers and accounts to a solution, idea, or related topic. This includes: Downloads of whitepapers, case studies, tech publications. Translation: If your competitors haven’t already invested in Intent data, they’re thinking about it.).