NuSpark Consulting

MAY 4, 2023

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Biznology

JULY 15, 2013

” Here are 7 case studies that prove the ROI of mobile for healthcare marketers. They used Facebook and Twitter for daily wellness tips; LinkedIn for professional recruitment and YouTube for content on diseases and patient stories. The American Heart Association case studies in one of ours.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Convince & Convert

MAY 2, 2012

Using social media as a central component to promote the program, Walmart customers were invited to visit Walmart’s Facebook Contest page to vote for one of 200 communities hardest hit by unemployment. Supporters also took to Twitter to help promote their favorite town. YouTube video highlighting the Fight Hunger Campaign.

Case Study 122

Case Study Case Studies Social Media Studies 122

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior.

Research 147

Research Loyalty Case Studies Communities 147

Top Rank Marketing

SEPTEMBER 22, 2023

percent using Twitter/X having — an 18.6 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. percent from 2022, with 67.4

B2B Marketing 131

B2B Marketing B2B Planning Brand Identity 131

Marketing Insider Group

AUGUST 10, 2020

A: That was a fun case study. As stated in the case study, the sponsorship of senior leadership at the parent firm has been key to our ability to market to all 300 of their portfolio companies as a market of one. Follow him on Twitter @myfavemartin. Join him online: Twitter , Facebook , LinkedIn.

Account Based Marketing 315

Account Based Marketing ABM Work Management Marketing Management 315

BenchmarkONE

DECEMBER 8, 2021

Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. . 8 Ways Marketing Automation will Boost Your Productivity. Amazon will show you fresh options for the products you bought at the same time last year. .

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

Webbiquity

MARCH 31, 2022

So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product? So is every new product launch thereafter.). What about the customer experience?

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

SpotMe Blog

MAY 11, 2023

Or they work with event technology providers that offer a wide range of professional services , such as support with live production, live coordination, and solution configuration. This could be anything from pharma product launches and medical education events to congresses or satellite symposia.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

SocialPilot

FEBRUARY 9, 2024

His post covers everything from Facebook ads to internet marketing. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Mari Smith Mari Smith is known as “the Queen of Facebook.” Even Facebook asks for her help.”

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Optinmonster

JULY 20, 2021

Looking for a surefire way to persuade people to buy your products? Case studies. By showcasing your existing clients, you can persuade potential leads to buy your products. All you have to do is pull screenshots from a Facebook post or a Twitter update, and you have instant proof that your customers love your products.

Ideal Customer Profiles 104

Ideal Customer Profiles Examples Peer-to-peer Case Study 104

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. For e-commerce websites, ratings that appear in individual product listings are important.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Sprout Social

APRIL 21, 2021

Case in point: it took less than a year for the big names in social to start developing their own audio chat product to compete with rising newcomer, Clubhouse. Facebook is experimenting with audio features, Twitter launched Spaces last December, and even Reddit is pursuing its own Clubhouse clones.

Social Networks 133

Social Networks Best Practices Network Marketing Case Studies 133

KoMarketing Associates

JULY 2, 2020

But Facebook ads came in at a close second, with 66% of B2B marketers saying they use Facebook ads. In a different study (Social Media Examiner’s 2020 Social Media Marketing Industry Report) B2B marketers reported similar use of Facebook ads (62% versus 66% from CMI / Marketing Profs). Show your product in action.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Spiralytics

NOVEMBER 7, 2022

According to a study , almost all Philippine government agencies have included social media use in their communication plans. In the Philippines, Internet users of all ages heavily utilize Facebook. of the over 83 million Filipino users browsed Facebook. Source: Pag-IBIG Fund’s Official Facebook Page.

Social Media 118

Social Media Tips Media Privacy 118

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. These early-stage emails should provide more information about your product or service. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Oktopost

NOVEMBER 22, 2023

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

Outgrow

JUNE 11, 2020

Outgrow Product Update For June 2020. Presenting the Outgrow product update for the month of June 2020. You can use the Outgrow builder to direct users to your social media profiles – Facebook, Twitter, and Vkontakte. In this product update, we have increased that limit to 20. Integration With Webflow CMS.

Outgrow 52

Outgrow Product Ideal Customer Profiles Paid Search Agency 52

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. New product tutorials or walkthroughs.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Anyword

MAY 30, 2024

Their suite of products and services includes lead capture, qualification, appointment setting, and contract signing, leveraging tools like live chat, voice call centers, virtual assistants, and SMS. Meet Blazeo Blazeo (formerly ApexChat) is an ad conversion platform laser-focused on helping local businesses thrive.

Lead Scoring 52

Lead Scoring Lead Ranking Copywriting Marketing Management 52

Hubspot

MARCH 1, 2021

Success stories / case studies (73%). And, on the confirmation page, you can direct them to blog posts , case studies, or podcasts on related topics to the event, further engaging them with your brand and thought-leading content. The top 4 elements should come as no surprise: Service descriptions (87%).

Marketing Websites 101

Marketing Websites Marketing Budget Case Study Case Studies 101

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. ET Thursdays.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

APRIL 8, 2015

This could be because social media users tend to be more affluent and more likely to recommend products to family and friends. Marketers Get Best Results from Blogs and Facebook. Blogs and Facebook are by far the most effective outlets for influencer marketing, dwarfing YouTube, Instagram, and Twitter.

Planning 167

Planning Case Studies Case Study Marketing Budget 167

Buffer

DECEMBER 10, 2018

This week we’re looking to help you increase brand awareness and product sales using the highly-engaging format of video. How to use video content to increase brand awareness and sell your product. Part II: Developing entertaining and unique product video ideas. Showing your product in action. Utilizing product tutorials.

Top of Funnel 111

Top of Funnel Video Marketing Product Branding 111

Pam Didner

SEPTEMBER 13, 2022

Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more. Some may be announcements or product promotions. Upload sales-centric content to the library, and then tag them with all the key parameters, such as: Product families.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Anyword

FEBRUARY 10, 2022

Simply put, ad copywriting is writing that works to promote and sell a specific product, service, or even content. Ad copywriters create sales-inducing language for products/services that not only makes them appealing but also convinces people to buy it (or at least look into it). What exactly is ad copywriting? The end result?

Copywriting 96

Copywriting Ads Lead Scoring Lead Ranking 96

BOP Design

DECEMBER 21, 2021

These work better than sales sheets or brochures because the reader or viewer is gaining access to information that will help them in their job, whether it’s making a decision, how to use a product or service, understanding industry trends, or a myriad of other relevant topics. Case Studies or Use Cases.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Atomic Reach

JULY 27, 2023

Or is there a systematic way to get KOLs to promote your company, products, and services that delivers predictable return on investment? Here we'll share our step-by-step process for using artificial intelligence to mine data sources such as Reddit, Meta, and Twitter for influencer/KOL marketing. Step 5: Proof of Performance 1.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Pam Didner

JANUARY 12, 2022

Adamson also shares two case studies from Dealertrack and Expedient. Case Study: Dealertrack. Case study: Expedient. This is not an Expedient product assessment, but it offers prospects an easy and customized means to conduct their assessments. Happy New Year! I think it’s a good practice.

Work Management 82

Work Management Marketing Management Curation Best Practices 82

Outgrow

NOVEMBER 10, 2020

Why Product Recommendation Quiz Drives Ecommerce Sales in 2020? Yes, they have been able to drive ecommerce sales and conversions through a product recommendation quiz. Being engaging, they make website visitors become interested in your products. But, What Is a Product Recommendation Quiz? Let’s see how!

eCommerce 52

eCommerce Product Lead Scoring Lead Ranking 52

Hubspot

JANUARY 15, 2015

When you''re thinking about investing in a product or service, what''s the first thing you do? Usually, it’s one or both of the following: You''ll likely ask your friends whether they''ve tried the product or service, and if they have, whether they would recommend it. Okay, so you know case studies work. On Your Website.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

ClearVoice

MARCH 3, 2023

With so much information just a click away, it makes sense that most people research products or services before making an important purchase. Testimonials and case studies can help influence potential leads and customers. While also convincing them to potentially try new products or services.

Case Studies 97

Case Studies Case Study Studies Touchpoints 97

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion. Twitter Contests.

Twitter 56

Twitter Promotion Tips Television marketing 56

Convince & Convert

FEBRUARY 26, 2015

While this was clearly a product integration, the buzz generated from creating something so aligned with both Lego’s product and the event was clearly a homerun. Inspired by the notion that “it only takes one tweet to start a trend,” the company released a thirty-second video on YouTube and Twitter during the Oscars.

Social Media 146

Social Media Branding Brand Identity Media 146

Hubspot

JUNE 27, 2018

Facebook Launches Grow : A Print Quarterly Publication for Business Leaders. According to the Grow website, a permanent online "home" for the publication (which Facebook won't call a magazine) will launch soon, and feature content like niche brand case studies, as well as profiles of business leaders that achieved seemingly impressive feats.

Facebook 64

Facebook Paid Search Agency Peer-to-peer Companies 64

PureB2B

JUNE 20, 2022

When you think of social media, the usual suspects likely come to mind—Facebook, Instagram, Twitter. Push for case studies. Case studies take the power of social proof and multiply it many times over by expanding a short review into a meatier discussion. Effective case studies make the client the hero.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62