The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Benefits/Applications/ROI (including case studies, if possible).

Paper 100

Paper Lead Generation Sample Lead Ranking 100

Metadata

SEPTEMBER 1, 2022

Demand generation just isn’t a subset of marketing. It’s no wonder then that, according to a recent survey, only 73% of those marketers feel they are somewhat successful in implementing data-driven demand marketing strategies. We’ll walk you through our approach to creating a winning B2B demand generation strategy.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

The Point

JULY 1, 2019

For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment. There was once a time when we would generate a lead and our job would be done. Gated & Secondary Offers.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

The Point

JULY 8, 2014

In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc. In this case, there was no offer per se, no white paper or Webinar or other information of value.

Case Study 100

Case Study Case Studies Demand Generation Agencies Paid Search Agency 100

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Walker Sands

FEBRUARY 8, 2022

That’s why we’re pleased to announce that the work and expertise of our web and demand generation teams have earned our agency a platinum and two gold AVA Digital Awards in 2022. Read the full case study here. The team also pushed Sendbird to consider various promotional angles based on customer pain points.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

The Point

SEPTEMBER 21, 2017

By putting informational content, content of real value (versus content that simply sells your product) in front of prospects on a regular basis, you’ll generate conversations with buyers who, at minimum, have an active interest in solving the very problem or issue that your solution or service can address.

Lead Nurturing 224

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 224

Walker Sands

JUNE 13, 2022

From SEM to marketing automation, successful B2B demand generation strategies are key to achieving business goals and reaching your audience. Our work with Sendbird, a chat API startup, spanned essential components of demand generation — encompassing strategy, infrastructure and execution. Read the full case study here.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation SEM Advertising Agencies 98

Crimson Marketing

OCTOBER 16, 2014

Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. VP of Customer Marketing and Demand Generation Meagen Eisenberg reveals the mindset, methods and marketing technology she uses to do it in this episode of Moneyball for Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

The Point

APRIL 22, 2020

However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle. You can always swap out content if needed.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Directive Agency

MARCH 25, 2020

The top SaaS companies are all leaders in demand generation. If you are unable to manage your demand generation campaigns effectively, you may be wasting money and missing growth opportunities. The Cloud Application Services (SaaS) industry is forecasted to grow almost 17% in 2020 (according to Gartner ).

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Webbiquity

NOVEMBER 17, 2020

” This is precisely why companies are enlisting the services of digital marketers who have a wide set of skills ranging from social media to paid advertising to content marketing to continue effective engagement with customers during the lockdown. Incorporate more video content.

Top of Funnel 261

Top of Funnel ROI Marketing Automation Services Work Management 261

SmarkLabs

JUNE 13, 2022

An ideal client profile (ICP) describes characteristics of a business that make it an optimal fit for your products and services. Reviews can also reveal immeasurable value regarding the positive experiences and pain points consumers have using your competitors’ products and services. Define Buyer Personas & Ideal Client Profiles.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

SnapApp

JANUARY 24, 2019

To start, dust off your archives of static (and perhaps outdated) PDFs, ebooks, case studies, and similar assets. Once you have that information, you can decide which leads are worth sending to sales, and which ones just wanted to download your white paper for the compelling stats. Let’s get started. Middle of the Funnel.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Content Marketing Institute

OCTOBER 31, 2018

Demand generation or demand identification. In many cases, businesses struggle with generating new demand. However, demand generation is perhaps the most critical need for today’s business. Marketers must continue to generate more opportunities to support their companies’ growth strategies.

Top of Funnel 93

Top of Funnel Demand Generation Demand Generation Agencies 93

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . But demand generation for those products is even harder. That’s where a demand generation guide comes in. In this blog, we’ll tell you everything there is to know about your demand generation business.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Anteriad

JANUARY 3, 2023

Most lead generation rockstars have their own secrets when it comes to the development and execution of lead generation campaigns. Whether it be the use of predictive analytics, big data, case studies, or creative persona development, almost everyone has a recipe for the perfect campaign cocktail.

Intent Data 40

Intent Data Lead Generation Intent Lead Scoring 40

KoMarketing Associates

MARCH 10, 2014

Buyers are busy and face numerous demands on their time and attention. When they reach a vendor website, they expect a clear line of sight to Products and Services pages, augmented by technical information, case studies, and most importantly, pricing information, as seen in the data chart.

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

The ROI Guy

JULY 18, 2012

Leveraging its proprietary telecommunications research and platform, Alinean developed the Avaya IP Office TCO Calculator, a simple self-service on-line tool to tally the “cost of doing nothing” and potential capital and operational cost savings with Avaya. Click here to run the tool.

Case Study 40

Case Study Case Studies Studies Demand Generation Agencies 40

Marketing Insider Group

JANUARY 24, 2013

. @ MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. One of @ b2bmagazine ’s top B2B agencies. ArtilleryMarket - Douglas Burdett -B2B marketing agency principal.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

AUGUST 30, 2011

In many industries, for example, executives are scrutinizing much smaller transactions, so lead generation, lead nurturing and sales enablement tactics must address this shift in buying behavior. Integrate this research into your demand-generation and lead-nurturing framework by making such surveys or interviews automated trigger events.

Sales Management 120

Sales Management Top of Funnel Ideal Customer Profiles Lead Scoring 120

The Point

SEPTEMBER 30, 2022

Can PESO do the same for demand generation ? Examples in a demand generation context include social media advertising, display advertising, or sponsored content. Earned Media generates engagement through activities that are not paid placements. The #PESO Model & Your Demand Generation Strategy Click To Tweet.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

The Point

DECEMBER 23, 2011

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. An information kit, generally speaking, is a compilation of informational content designed to appear to be more than the sum of its parts.

Enterprise Management 100

Enterprise Management Lead Qualification Case Studies Case Study 100

The Point

OCTOBER 14, 2009

Do search campaigns demand a different approach to offer strategy compared to other demand generation programs, say emails? We work with a lot of SaaS (Software as a Service) clients, and the inclination for those companies is to offer a free trial or download of their product. Answer: yes.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

KoMarketing Associates

MARCH 7, 2013

Here are 32 Twitter users that we rely on for B2B social media recommendations and information: Artillery Marketing (Douglas Burdett) (@ArtilleryMarket) : “B2B marketing agency principal. “Revenue acceleration via sales & marketing strategy, demand generation, sales pipeline & process improvement, retention & renewals.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

The Mx Group

SEPTEMBER 11, 2018

Informative content that demonstrates your company’s expertise and services can help attract B2B buyers. The most effective types of content B2B marketers use for content marketing purposes are ebooks and white papers (50%), case studies (47%), and social media posts, excluding videos (41%). ( Forrester ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

The ABM Agency

JANUARY 15, 2021

Account-Based Marketing and Demand Generation are both content-heavy but highly potent tactics going into 2021. As a target enters the consideration or validation phase, they’ll be searching for optimization around the product or service your company offers. programmatic), and the necessary assets will vary by stage.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Heinz Marketing

JANUARY 7, 2022

By Maria Geokezas , COO and VP of Client Services at Heinz Marketing. Before committing to the product, leads interact with loads of marketing content — browsing whitepapers, reviewing case studies, and requesting demos. But product-led growth uses content less as a lever for conversion and more as a user guide for the product.

Product 112

Product Top of Funnel Sales Qualified Leads Churn Rate 112

Marketing Insider Group

AUGUST 3, 2015

What questions are your sales and customer service people getting? pricing, testimonials, case studies, etc.). An example for this business owner with declining sales might be to hire a marketing person, reassign roles of existing staff, or outsource to a marketing agency or consultant. Slow down! Consideration.

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. White Papers. Social Media.

Work Management 358

Work Management B2B Marketing Marketing Management Content Marketing 358

The Point

JUNE 18, 2013

Sales teams can be overwhelmed by the sheer volume of case studies, white papers, and other collateral. We build white papers for early stage evaluators, case studies for building a business case, industry papers to show vertical expertise, and so on.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

The ABM Agency

FEBRUARY 19, 2023

This content should be customized to meet the distinct demands of each targeted account, taking into consideration their sector, size, location and other factors. Social media platforms, email outreach, and paid advertising can all be used to reach target accounts and generate demand for your product or service.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

This content should be customized to meet the distinct demands of each targeted account, taking into consideration their sector, size, location and other factors. Social media platforms, email outreach, and paid advertising can all be used to reach target accounts and generate demand for your product or service.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

APRIL 10, 2023

Additionally, consider the following criteria when selecting your ideal targets: Their compatibility with your product or service offerings; The likelihood of them facing problems that your solution can solve; Potential revenue generation from winning their business; The level of influence they hold in their respective industries.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

The ABM Agency

MAY 16, 2023

With this knowledge at hand, you can craft targeted messages that demonstrate how your product or service aligns with their goals while fitting within their financial limitations. This helps you identify which aspects of your solution are most relevant to them while addressing any potential objections they may have during the sales process.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

The Point

MARCH 29, 2012

One of the most effective ways to generate blog leads is to feature downloadable content – white papers, case studies, analyst reports – in your sidebar, and gate that content behind registration forms. A simple text link will do the trick: White Paper: 5 Keys to. Download Now.

RSS 100

RSS Paper Case Study Case Studies 100