Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Another great take away from this case study is how businesses should approach the ROI of social media.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Only B2B

MARCH 10, 2022

You know how difficult it is to boost sales with B2B lead generation tactics. Overhyped case studies from huge firms that might raise sales. They will consume material such as blogs, whitepapers, and case studies during the awareness stage. Step 4: Make A Sale To Close Leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

BOP Design

DECEMBER 21, 2021

Case Studies or Use Cases. For this reason, case studies or use cases are essential pieces to craft as part of a B2B content marketing strategy. While these are often considered sales pieces for the middle to bottom-of-funnel lead nurturing, they really sell the value of your products or services.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Brandpoint

MARCH 19, 2019

We can use content to influence sales directly and create a more immediate impact on someone’s business. The typical sales cycle is 3 1/2 months long. How this works depends largely on your sales process and how well you understand your buyers. Case studies. Is it time I look for an external solution?

Top of Funnel 104

Top of Funnel Content Marketing Work Management Marketing Management 104

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Repurpose and Bundle Existing Content.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Contently

JULY 21, 2017

According to Salesforce’s 2017 “State of Marketing” report, “Over the past 12–18 months, 61 percent of marketers say they’ve become more focused on evolving from a traditional marketing structure to roles aligned with a customer journey strategy.” So what if you adjust that longstanding process?

Top of Funnel 167

Top of Funnel Budget Programs Funnel Advertising Case Studies 167

Sprout Social

APRIL 6, 2023

Let’s say you run a podcast and want to publish two episodes in the coming month. With a content calendar, you will be able to set schedules to finish each of these tasks in order to publish the episode on the desired date. This will ensure that your content is published regularly and on time.

Content 81

Content Work Management Ad Frequency Marketing Management 81

Hubspot

JANUARY 15, 2015

Most customers know that a little online research could spare them from a bad experience and poor investment of your budget. Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. Okay, so you know case studies work. On Your Website.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Stevens & Tate

APRIL 23, 2020

Publish Informative And Relevant Blog Content. Setting up a blog on your website will allow you to regularly publish content in one place. Create Case Studies. Case studies are an exceptionally effective form of content marketing for professional services. Use Relevant And Enticing Offers.

Lead Generation 65

Lead Generation Sales Qualified Leads Service Effectiveness 65

Rev

MARCH 8, 2023

Did you know that revenue generation isn’t just the responsibility of your sales team? In fact, all departments—including marketing, customer success, revenue operations and even finance—play a role in driving the growth of your business. Sales You probably already know that the sales team is responsible for generating revenue.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

KoMarketing Associates

DECEMBER 10, 2015

Customer Service Communication. Customer service communication is a great place to start. B2B marketers should check out the ticket queue, FAQ section, or even a customer service forum to see if there are any repeated questions that could be answered in a blog post. Sales Team Feedback. Case Studies / Customer Stories.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

Webbiquity

JULY 9, 2012

Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. AT&T or Verizon).

Case Studies 100

Case Studies Case Study Paid Search Agency B2B 100

Content4Demand

MARCH 25, 2021

The case for content grows stronger when you realize that for more than a year B2B companies have not been able to make face-to-face connections at trade shows and conferences, field marketing events or visits to prospect businesses. Work with your sales team to identify who is leading the push to purchase the solution.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

Vidyard

JUNE 15, 2020

Any sales manager who’s ever handed a blue bird deal to one rep and gotten an earful from the rest of the team knows that everyone resents being denied an advantage. One Vidyard customer picked two of their lower-performing sales reps and asked them to use video for several weeks. The Benefits of Video in Sales.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Hubspot

AUGUST 21, 2023

This can be in the form of a testimonial, case study, or exciting statistic. This tactic is even more effective if they can "see themselves" in the example, so curate your social proof to include the customers you've served that are similar to them. You'll also want to introduce a case study at this point.

Template 69

Template Work Management Case Studies Case Study 69

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. Effective marketing is difficult to get right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Content Standard

SEPTEMBER 27, 2021

Over the last several years, we’ve seen the lion’s share of the buyer’s journey go digital, transforming the customer experience into a content experience. To consistently draw customers towards your brand at scale, you need to purposefully create an ecosystem of high-value, interconnected assets.

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

Exo B2B

JUNE 26, 2023

It speaks to your customers, guides them through the buying cycle, or customer journey, and acts as a powerful SEO magnet. Let me start by quoting a Gartner study on the power of content in the customer journey. Your customers aren’t just mechanical or engineering experts. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Hubspot

MARCH 21, 2018

If you work at a B2B company or have a long sales cycle, reading a blog post is usually a customer’s first and furthest interaction from their actual purchase. Attracting your audience’s attention with helpful, educational, or entertaining content creates a larger pool of people to convert into leads and close as customers.

Paid Content 99

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 99

Belkins

DECEMBER 20, 2020

However, they might face difficulties with acquiring new customers. Here are some tips for you to win more clients: - Ask your existing customers for referrals. Publish compelling content in your blog to engage your audience. Otherwise, you might miss out on outstanding opportunities or fail to meet your sales objectives.

Ideal Customer Profiles 111

Ideal Customer Profiles Work Management Planning Advertising Agencies 111

Terminus

OCTOBER 29, 2021

The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Ledger Bennett

DECEMBER 30, 2020

As we adjust to the new realities of a COVID-19 driven economy, B2B revenue teams are challenged with keeping prospects and customers informed and connected. CASE STUDIES AND TESTIMONIALS – are a great way to emphasize and showcase previous success stories. One of the most significant solutions to support this will be video.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Oktopost

JANUARY 12, 2021

It is what the customer gets out of it. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Cost per Acquisition 101

Vidyard

JUNE 15, 2020

Any sales manager who’s ever handed a blue bird deal to one rep and gotten an earful from the rest of the team knows that everyone resents being denied an advantage. One Vidyard customer picked two of their lower-performing sales reps and asked them to use video for several weeks. You can also let the numbers do the talking.

Video Marketing 65

Video Marketing Response Rate Cold Calling Hubspot 65

Strategic-IC

MAY 29, 2018

A lead nurture process works to purposefully engage a defined target group of prospects, moving them through the buyer’s journey by providing relevant, value-focussed information until they are ready to become a customer. Agree the defined point at which a lead should be handed from marketing to sales. “89% Timely Follow-Up.

Lead Nurturing 48

Lead Nurturing Top of Funnel Lead Ranking Marketing Qualified Leads 48

Optinmonster

OCTOBER 30, 2020

Are you looking for a quick and easy way to create a custom Marketo popup that converts? Customizations might require custom code or expensive software. By the end of this post, you’ll know exactly how to easily create a custom Marketo popup that will help your business grow. Why Create a Custom Marketo Popup.

Marketo 81

Marketo Marketing Automation Services Display Trigger Marketing 81

Content4Demand

SEPTEMBER 19, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. . Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Continue Watching 2019 State of Video & Interactive Content.

Top of Funnel 40

Top of Funnel Marketing Budget Intent Data Content 40

B2B Marketing Directions

JUNE 12, 2022

For example, the survey findings show that buyers and marketers agree that sales cycles are getting longer. Sixty-six percent of the surveyed buyers said they are self-serving more information before they contact vendors, and 74% of the surveyed marketers said customers are taking more control of the buying process.

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

EveryoneSocial

MARCH 23, 2017

I’ve observed them finesse the art of a sale using a scientific method to move prospects through the sales cycle. If someone in my network reads an article that leads to a referral, and potentially a new customer, that is gold! Jeff: Talk with customers. The point is for my territory to work for me.

Tips 70

Tips Ideal Customer Profiles Cold Calling Profiling 70

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Adopt the publishing model to better understand your audience and develop sufficient, relevant content for the entire buying cycle. Get Content.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Pam Didner

SEPTEMBER 16, 2020

The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. Event Marketing. Social Media.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

The ABM Agency

MAY 26, 2023

You’ll learn about conducting in-depth research on these targeted accounts, understanding customer pain points, and developing comprehensive persona profiles. These fictional representations of your ideal customers within each target account help you better understand their needs, preferences, and pain points.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Heinz Marketing

FEBRUARY 24, 2020

I think as people have the opportunity to just publish things off the cuff on social channels, to just write stream of consciousness on a blog platform and just click, press, go…I don’t feel like we are as good at editing ourselves as we used to be. Talking about sales and marketing, working together. I read a lot.

Top of Funnel 65

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 65