KoMarketing Associates

DECEMBER 10, 2015

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). They want to make it interesting, without being cheesy or too pushy in the sales process. Customer Service Communication.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Hubspot

MARCH 21, 2018

While there's no exact formula to start making money, there are some tried and true strategies you can start experimenting with to see what works best for your content, your business model, and your audience. In other words, your blog marks the start of a relationship with your customers. Build an lead funnel for your product.

Paid Content 99

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 99

Metadata

JULY 21, 2022

B2B marketing is tough. In fact, there are now over 9,000 companies in Scott Brinker’s 2022 marketing technology landscape. . With so much noise in the market, what’s the best way to get in front of your audience and hit your revenue numbers? Running legit demand generation marketing campaigns is a great place to start.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

accelerate agency

OCTOBER 21, 2020

You need a SaaS marketing strategy that works. One which can help you with what is often the tough job of selling your service to prospective customers. What follows are 12 elements of a successful SaaS marketing strategy. Either way, these SaaS marketing strategy gems can help you win over new customers.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. But modern, digital and data-driven content has impacted companies beyond the marketing department. In the B2B sales process, the balance of power has shifted. Buyer behavior has changed.

Top of Funnel 73

Top of Funnel B2B Marketing Work Management Marketing Management 73

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. Let’s discuss how to support sales from different roles.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

NuSpark Consulting

JANUARY 21, 2012

If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly. General B2B Marketing & Lead Generation. Content Marketing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts. Why Use Account-Based Marketing?

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Directive Agency

JUNE 2, 2017

Whether you’re looking to connect with customers, potential partners, or like minded thought leaders, B2B marketing conferences can be filled with gold mines of value – if you know how to make the most of your time there. B2B marketing conferences provide the perfect intersection point for brands and customers.

Paid Content 45

Paid Content Conference Tactics B2B Marketing 45

Strategic-IC

MAY 29, 2018

A considered lead nurture strategy is important to support your sales and marketing activities and ensure prospects keep moving through the funnel. So what must an effective inbound marketing lead nurture strategy consider? Make sure marketing and sales teams are aligned. Why is Lead Nurturing Important?

Lead Nurturing 48

Lead Nurturing Top of Funnel Lead Ranking Marketing Qualified Leads 48

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

ClearVoice

SEPTEMBER 11, 2023

B2B content marketing has many moving parts. Building an audience of that size requires an enormous amount of quality content with broad appeal. Such content often comes at a cost, but InVision instead turned to user contributions to power its blog, with only 5% of output coming from paid creators.

Paid Search Agency 94

Paid Search Agency B2B Marketing Top of Funnel Enterprise Management 94

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. Let’s dive in: Search Engine Land.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Brandpoint

FEBRUARY 15, 2023

Manufacturing marketing teams often feel at odds with sales. When both teams are accountable for generating leads, justifying the ROI of marketing can be an uphill climb. Additionally, it can be difficult to decide which marketing strategies for manufacturers are the best to focus on first.

Paid Search Agency 62

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 62

Hubspot

JUNE 27, 2011

River Pools and Spas publishes the most popular blog in the pool industry and is the number one pool company in the United States that specializes in fiberglass pools. This company is a great example of an organization that uses blogging and organic search to its benefit. 2) Used its blog to educate many potential customers at once.

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

Scoop.it

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Work Management 103

Work Management B2B Marketing Practices Content Marketing 103

Online Marketing Institute

NOVEMBER 10, 2010

Once the brochure was complete, it was then added to the website, usually in the same format in which it was printed. Today’s B2B website is a living, breathing, dynamic marketing asset. It’s the first thing people view when doing a search or following up on a recommendation made on social media.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

seo.co

MARCH 8, 2020

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. Let’s dive in: Search Engine Land.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM).

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

QuanticMind

NOVEMBER 7, 2017

AdWords attribution may not necessarily be a big part of your day-to-day duties as a paid search professional. First, we’ll discuss what many deep-funnel performance marketers consider to be the most important AdWords attribution model: last click. Pros, Cons and Use cases. Last-click AdWords attribution.

Adwords 40

Adwords Top of Funnel Funnel Advertising Touchpoints 40

Unbound B2B

JANUARY 11, 2023

Quick Summary: Good Lead Generation Companies can customize lead generation strategies based on your business needs. Focus on your core marketing challenges and goals to select the best lead gen agency. Always check reviews, testimonials, and case studies to find the perfect lead gen partner.

Paid Search Agency 40

Paid Search Agency Sales Qualified Leads Lead Generation Demand Generation Agencies 40

SalesIntel

JULY 5, 2021

Finding new customers to generate revenue is the ultimate goal of any business, but as most sales leaders confess, building a strong funnel is actually more important than immediately winning a few deals. Premium Content. Often referred to as high-intent pieces, premium content like eBooks, case studies, whitepapers, etc.

Top of Funnel 52

Top of Funnel Demand Generation Agencies Demand Generation Paid Content 52

Directive Agency

MAY 26, 2017

Demand generation is one of search marketing’s leading pain points for a reason. Ideally, search marketing is meant to build brand awareness and drive interest and sales for your unique product/service. But there is a huge difference between a functional search marketing campaign and a cost-effective one.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

EveryoneSocial

FEBRUARY 26, 2018

We think so, but the reality is that it’s still the minority of early adopters and market leaders that have invested in employee advocacy. That said, more attention is being paid to employee advocacy as shown by the search volume graph included below. Dell, Disney, Coca-Cola, etc.).

Paid Content 75

Paid Content Work Management Marketing Management Paid Search Agency 75

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Outgrow

FEBRUARY 1, 2021

Finding the perfect landing page software for your use-case can be tough. Especially when a quick google search gives you 18,50,00,000 results. This gives your audience a clear call to action (instead of randomly searching your website), hence boosting conversions. Pricing : Paid. Case Study. Key Features.

Landing Pages 75

Landing Pages Marketing Automation Services Enterprise Management Work Management 75

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convert

OCTOBER 27, 2021

Is your marketing not performing how you want it to? Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? You can learn to make your marketing far more effective by improving it with A/B testing!

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Hubspot

SEPTEMBER 1, 2016

And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Enter digital marketing -- in other words, any form of marketing that exists online.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Albacross

JULY 31, 2018

B2B marketing isn’t easy. You have to contend with long sales cycles, and deal with unresponsive leads…. So what’s the key to being a great B2B marketer? Of course, it doesn’t help to keep exploring the latest B2B marketing strategies, too. Run PPC Ads. Check it out: The first 4 listings are all paid ads.

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

Ambal's Amusings

OCTOBER 1, 2009

How do you market your white papers? Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. White Paper Syndication Options for Technology Marketers report has great information on the following: List of Syndication Partners. Blog Savvy B2B Marketing.

Paper 100

Paper Advertising Agencies Enterprise Management Paid Search Agency 100

The ABM Agency

APRIL 30, 2023

Reading Time: 12 minutes As a marketing professional, understanding the nuances of account-based marketing vs. inbound marketing is crucial for developing effective strategies in the B2B SaaS sector. What is the difference between account-based marketing and traditional marketing?

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52

Inbox Insight

NOVEMBER 23, 2022

Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. It’s the process of identifying the ideal customers for your product or service, then attracting them to make a purchase. Reading time: 10 minutes.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98