Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. But is your industry saturated? Quick Takeaways.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Scoop.it

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. When a customer needs a specific problem solved, providers want to be the first name they think of Googling. At this point in the Web 2.0 Let’s go over nine methods to get started with today.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Contently

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. At that point, hopefully , you convert your readers to your customers. You can also flip the equation to conduct a content gap audit for your published pieces. And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Scoop.it

JANUARY 26, 2023

Experienced marketers and sales experts understand that each stage of the sales funnel is equally important in guiding potential customers on their journey. Keep in mind that quality content plays a vital role in nurturing and retaining customers as well, turning them into lifelong brand advocates down the line. Here’s how to do it.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87

Bluetext

MARCH 19, 2024

Tailor Your Profile for Each Platform Customize your profile on LinkedIn, Instagram, TikTok, and Reddit to resonate with the unique audience and features of each platform. By curating compelling content, you enhance brand visibility and attract targeted audiences within the professional realm.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Social Media Ad Agencies 112

BOP Design

DECEMBER 21, 2021

Case Studies or Use Cases. For this reason, case studies or use cases are essential pieces to craft as part of a B2B content marketing strategy. The best use cases or case studies rely on objective facts, data, and analysis. How are other people using your product or service?”

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Contently

MAY 8, 2019

Customers don’t want to be bombarded by annoying sales tactics. Sellers can’t assume marketers will feed it to them every time a new case study gets approved. The suite consists of four parts: Content portals – For publishing, curating, and distributing assets into a central hub that internal teams can access.

Work Management 141

Work Management Marketing Management Content Marketing Paid Search Agency 141

Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. You can even convert them into paying customers in the long run. This is about priorities.

Top of Funnel 118

Top of Funnel SEO B2B Paid Search Agency 118

Liveintent

MARCH 14, 2022

Native ads in email have been growing in popularity for advertisers and publishers, and it’s no secret why. With the positive results for both reading experience and engagement, implementing native ads in email is a great way for publishers to expand their media offering and achieve their goals.

Paid Search Agency 62

Paid Search Agency Ads Banner Ads Curation 62

Content4Demand

NOVEMBER 5, 2021

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Online Marketing Institute

DECEMBER 5, 2011

Reason 1: Many of the marketers who have stepped into curation on an enterprise basis are thinking about getting closer to their customers by providing an information service that draws people with similar interests and keeps them coming back. Marketers view content curation as a social as well as a content initiative.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

Brandpoint

MARCH 15, 2023

Fourth email touches on a common pain point in the buyer’s journey, with a callout and link to solution content on your site, such as an interactive online tool or a case study. Thought leadership: Curate and share articles and resources from around the web. They’ll learn more about what you do, and what you offer.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. For example, there are instances when a display publisher ad placement has been identified as no longer performing well, and the drop-off has been attributed to poor audience targeting or an ineffective bidding strategy.

Marketing Attribution 98

Marketing Attribution Creativity Analytics Paid Search Agency 98

Marketing Insider Group

MARCH 18, 2020

This is how you get something much more powerful than advocacy.Just as with the evolution of marketing to customer-centricity , employee activation needs to be more about the employee experience. Revenue growth, customer retention, upselling numbers – how do you expect these metrics to improve after a few months, a year, and more?

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

ConvertKit

OCTOBER 21, 2020

Should I send curated links, or write something new every week? While much of creator Kai Brach’s weekly newsletter is dedicated to curated links, book reviews, and other content, he always takes the time to write a short personal intro for each new edition and ask subscribers to reply and share their comments on how they’re doing.

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Outgrow

APRIL 30, 2020

Advertising is the key to connect your brand with your customers, to tell your story in a way that people start loving you as a brand. Case Study. Case Study. MB created & published a video campaign for Budweiser. Case Study. Case Study. Case Study.

Advertising Agencies 52

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 52

Hubspot

AUGUST 21, 2023

This can be in the form of a testimonial, case study, or exciting statistic. This tactic is even more effective if they can "see themselves" in the example, so curate your social proof to include the customers you've served that are similar to them. You'll also want to introduce a case study at this point.

Template 69

Template Work Management Case Studies Case Study 69

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. For B2B marketers, content curation provides the best of both worlds. Content curation is editing on steroids. For some brands, curation may be enough.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

ClearVoice

AUGUST 23, 2023

Any AI-generated content needs meticulous review and refinement before it is published. Then it can use that data to create a targeted content delivery, where each customer receives the most relevant and engaging content. They curate a huge amount of content and services, which comes with its challenges.

Marketing AI 52

Marketing AI Content Budget Programs Analysis 52

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Hubspot

MAY 21, 2020

99% of marketers say personalization helps advance customer relationships, with 78% claiming it has a“strong” or “extremely strong” impact. 78% of brands say they struggle with "data debt" or not having enough quick data about their customers to not launch relevant personalization tactics. Evergage ). 90% of U.S. Statista ).

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Contify

FEBRUARY 4, 2020

Contify has published a case study that illustrates this solution. About Contify Contify offers an AI-enabled Market and Competitive Intelligence solution that tracks information on competitors, customers, and industry segments. It enables users to collect, curate, and share information across the organization.

API 52

API Enterprise Management P2P Marketing Management 52

Valasys

DECEMBER 18, 2019

According to Forbes Customer Experience Management (CXM) is amongst the potent most important investment areas for the marketers to thrive amidst the cutting-edge competition in the B2B world & establish their omnichannel reputation. The blogs published are amongst the best B2B marketing blogs for entrepreneurs.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Building a Story Brand : Clarify Your Message So Customers Will Listen by Donald Miller, 2017. Mattering to your customer requires emotional connection.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Marketing Insider Group

NOVEMBER 16, 2021

It’s the Year of Customer Centricity (again). The workshop on “Embedded ABM” showcased how ABM is not its own separate activity, but key to go-to-market tactics, sales alignment, and the customer journey including the customer experience (CX). Metrics and Measurement have never been more important.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Contify

AUGUST 21, 2019

Contify, an AI-enabled market and competitive intelligence solutions provider, announced today that it has successfully deployed its platform to generate customized daily competitive intelligence reports for a leading pharma company focused on the development of novel drugs to treat rare diseases. About Contify.

Paid Search Agency 40

Paid Search Agency Case Study Case Studies Work Management 40

BuzzSumo

AUGUST 27, 2019

If you work in content you have most likely seen our data, trialled our product, or, even better, are a happy customer. So you’ve used BuzzSumo to curate relevant, high quality content and you want to share it with your audience as part of your social strategy? Custom trending feeds. Faster sharing. Our new user interface.

API 91

API Screencast Ideal Customer Profiles Paid Search Agency 91

Contently

APRIL 14, 2016

They learned about exclusive analyst reports and heard case studies from leading brand publishers. The first challenge is developing curated, personalized content—a reasonably manageable calendar and a robust pipeline of content. American Express. ” —Courtney Colwell, director of OPEN Forum and content marketing.

Top of Funnel 67

Top of Funnel Content Marketing Marketing Management Curation 67

Scoop.it

NOVEMBER 17, 2022

And they provide customization so only the email topics you want will be delivered to your inbox. And Moz makes it easier for brands to find out more about SEO and the latest trends by curating the top 10 articles published and delivering these to your inbox twice a month. What we like: Includes a supporting video.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Sprout Social

FEBRUARY 3, 2022

” If you’re stuck or have no idea what to promote and publish next, we can help. Improve customer engagement and satisfaction. Increase customer lifetime value (CLTV). Reduce customer churn. Where do you have an existing marketing presence and customer engagement? What is a marketing campaign, exactly?

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Scoop.it

DECEMBER 21, 2023

Ready to level up your content curation game? 🚀 Whether you’re a seasoned content curator or just starting out, there are several strategies you can use to save time finding, editing, and distributing content. Follow these tips and tricks to curate like a pro and engage your audience with valuable insights.

Curation 82

Curation Effectiveness Marketing & Strategy Content 82

Content Marketing Institute

JANUARY 29, 2019

With Door 1, you get to tell customer stories about the Apple Watch, iPhone, and Apple TV. ” If there’s a customer need for your product or service, then boredom is relative. While forensic accounting may bore most people, it serves an essential need for customers in the right situation. 2: Acme Accounting!

Enterprise Management 99

Enterprise Management Work Management Marketing Management Case Studies 99

Hubspot

DECEMBER 2, 2019

That's a total of six pieces of content, so we divide that over six months and say we're going to publish one piece of content per month. A New Model to Fit the New Customers' Journey. Customers are. Instead, it's about educating and empowering the customer to choose and implement their own solutions.

Top of Funnel 98

Top of Funnel Webinar Metrics Rules Lead Ranking 98

Convince & Convert

MARCH 1, 2016

My new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers launches today and I need your help. There are hundreds of books on marketing disruption (4 from me), but Hug Your Haters is the first and only book about customer service disruption. ” But that won’t work in customer service. But you do.

Case Studies 108

Case Studies Curation Amazon Case Study 108