Influitive

OCTOBER 11, 2015

“Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Spiralytics

APRIL 25, 2024

Surely, you’d use CRM basics to manage leads and track sales. How about understanding its implications to uncover the patterns, behaviors, and pain points that strengthen customer loyalty? We have some tactics to share that help harness your CRM into a powerful customer retention engine.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. It’s not magic, but with our ultimate guide, email funnels can be simple.

Top of Funnel 75

Top of Funnel Marketing Funnels Email Marketing Conversion 75

Madison Logic

MAY 15, 2024

Another includes the Pareto Principle, where 80% of your sales could simply come from 20% of your existing customer base. In many organizations, the primary role of the marketing team is to influence the top-of-funnel (TOFU) and middle-of-funnel (MOFU) motions to build and fuel the sales pipeline.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Televerde

SEPTEMBER 28, 2020

There was a time marketing and sales were two separate entities. Sales would coordinate the actual purchasing of those products. Companies now rely on sales enablement for lead generation and sales growth. Sales enablement is gaining momentum. Part of that process is content marketing.

Content Marketing 145

Content Marketing Planning Paid Search Agency Cross-Selling 145

Top Rank Marketing

OCTOBER 19, 2023

It demands that the customer is the focal point of all decisions to create satisfaction and loyalty. Customer-centric marketing helps build brand loyalty, fosters positive word-of-mouth and increases customer lifetime value. It results in higher close rates, post sale expansion and better customer experience.

Rules 117

Rules B2B Marketing Work Management Customer Satisfaction 117

Rev

MARCH 8, 2023

Did you know that revenue generation isn’t just the responsibility of your sales team? And how do you improve your revenue generation process without sacrificing the customer experience? Revenue generation is the process of creating and capturing sales opportunities for a company. Good questions!

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

The Lead Agency

JULY 18, 2019

When it comes to B2B selling, the purchasing process can be both long and complex. If your current B2B sales strategy doesn’t take this into account, you may be losing valuable leads that become ‘stuck’ in funnel bottlenecks. To effectively pinpoint any bottlenecks, this is what you need to establish.

Top of Funnel 88

Top of Funnel Marketing Funnels Lead Scoring Lead Ranking 88

BenchmarkONE

NOVEMBER 10, 2022

A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. Why Do You Need A Marketing Funnel? Email Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. This can be vendor comparison guides, case studies, and more.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Optinmonster

MAY 30, 2024

If your online art supply store generated $15,000 in sales from 300 orders during the month of May, this would be your AOV calculation: Total Revenue = $15,000 Total Number of Orders = 300 AOV = $15,000 / 300 orders = $50 This AOV data tells you that, during May, your customers spent an average of $50 per visit. And it works.

Order 80

Order Lead Scoring Lead Ranking Bundling 80

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Seismic

SEPTEMBER 8, 2019

The B2B selling space is evolving, funnel dynamics are shifting, and buyers are becoming better informed. Perhaps the most significant changes are the shift in the balance of power in the B2B purchase process, from the vendor to the buyer, and the changing expectations that prospects have of sales reps and the sales experience.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

Outgrow

JANUARY 22, 2023

10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales Did you know? In other words, most of your leads float at the top or middle of your sales funnel for quite some time. It is not necessary that all the leads generated by the marketing and sales teams are ready for purchase. What Is Lead Nurturing?

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

SalesIntel

APRIL 15, 2024

However, sales and marketing teams play a pivotal role in guiding customers through the sales funnel by addressing the unique demands and obstacles t customers encounter at each stage of the B2B buyer journey. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

However, sales and marketing teams play a pivotal role in guiding customers through the sales funnel by addressing the unique demands and obstacles t customers encounter at each stage of the B2B buyer journey. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

The ROI Guy

JULY 9, 2018

Each year CSO Insights produces their Buyer Preferences survey, a tally of how buyers are evolving, and how well Sales is able to connect, engage and close in light of a changing environment. Over 70% wait until needs are defined before taking a sales meeting, and almost half have already identified a solution.

Business 53

Business Peer-to-peer Differentiation Case Studies 53

Scoop.it

MARCH 26, 2019

When marketing and sales work together in close alignment, they can help companies close 38% more deals. Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth. Marketing teams provide sales organizations with tools and curated information.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? In other words, by serving “personalized content” to your customers, you can improve your conversion rate and strengthen customer loyalty. Upsell, Cross-sell, & Downsell at (& after) Checkout.

eCommerce 107

eCommerce Personalization Examples Webinar Metrics 107

LeadSquared

DECEMBER 18, 2018

Every ad we create, every article we write will have a 100% conversion rate and there would be no marketing funnel. But, in the real world, a funnel does exist and what a marketer can hope for is to make the funnel as wide as possible. They are usually responsible for the topmost rung of the funnel.

Marketing Funnels 52

Marketing Funnels Top of Funnel Paid Search Agency Ad Building 52

Content Marketing Institute

OCTOBER 19, 2017

Do your company’s pre- and post-sales content teams coordinate their efforts, reaping all the benefits that can come of doing so? In her case, the gap takes the form of marketing on one side and tech communication on the other. Whatever names your company uses, the idea is generally the same: Presales teams sell.

Top of Funnel 91

Top of Funnel Planning Content Paid Search Agency 91

Optinmonster

NOVEMBER 1, 2023

.” It’s not just a digital nod of appreciation; it’s a golden opportunity to enhance user experience and solidify customer loyalty. A positive experience can lead to increased customer loyalty. A very clear CTA will move your users to take the next step in your sales process. After all, why wait?

Examples 71

Examples Webinar Metrics Marketing & Strategy Landing Pages 71

Hubspot

AUGUST 2, 2021

What is it about customer visits that has such a big impact on customer loyalty? No matter what you sell, you aren’t just selling a product — you’re also selling the people behind it. Are you seeing teams walk across the sales floor to point out something on a screen? Testimonials and Case Studies.

Template 92

Template Planning Cross-Selling Thought Leadership 92

EveryoneSocial

OCTOBER 17, 2018

Social Selling Defined, Why It Matters, & Much More. Social selling has been around for a few years now, yet many people and companies get confused about this strategy. Below you’ll find the following topics covered: What is Social Selling? Below you’ll find the following topics covered: What is Social Selling?

Paid Search Agency 94

Paid Search Agency Companies Cross-Selling Peer-to-peer 94

ClickZ

JANUARY 24, 2020

We look at case studies from the likes of Nike, Amazon, Nordstrom, Burberry, IKEA, etc. They’ve now even expanded into brick-and-mortar using the same online data to inform which products they sell and what product tags they show. Being customer-centric is not only about having a “think digital-first” mindset.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

PureB2B

MAY 30, 2022

Others lump 'sales' together with 'marketing,' simply because the terms so often appear together (as in 'sales and marketing'). At its most basic , marketing in B2B is simply defined as the processes and activities that make your B2B products and services appealing and interesting to potential buyers.

Advertisements 62

Advertisements Advertising B2B Marketing Work Management 62

Optinmonster

DECEMBER 3, 2023

Are you looking for ways to increase conversions at every stage of your sales funnel? In this article, we’ll walk you through the different sales funnel stages and share 18 ways to improve your conversion rate throughout your sales funnel. What Is a Sales Funnel? This is natural.

Top of Funnel 104

Top of Funnel Conversion Rate Conversion Cross-Selling 104

Adobe Experience Cloud Blog

JULY 6, 2017

An effective drip marketing strategy can nurture leads , drive conversions, increase customer satisfaction and loyalty, and make life easier for everyone—from your audience to sales to your marketing team. Start providing them with case studies, third-party reports that compare your company to competitors, price charts, etc.

Top of Funnel 134

Top of Funnel Campaigns Buyer's Journey Lead Scoring 134

SmartBug Media

JUNE 5, 2020

That can be devastating if you’re running a SaaS company that relies on customer loyalty or long-term subscriptions to turn a profit. As a SaaS marketer, you know a customer’s experience doesn’t stop at the sale. That’s why education during the onboarding process is at the heart of B2B customer retention. Treat it like gold.

Marketing Strategy 95

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 95

Directive Agency

SEPTEMBER 3, 2019

You can meet your customers’ pain points by writing top-of-funnel blog posts, publishing middle-of-funnel eBooks (with actionable steps the user can apply), or maybe your company is video savvy, and you can start a video series. How many more downloaded case studies are you hoping to obtain? Do your research.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

PureB2B

JUNE 23, 2021

The sales and marketing teams must work together closely to achieve success with this strategy. Teamwork between sales and marketing stakeholders may assist marketers in identifying the ideal prospects for an ABM approach within the target demographic. ABM has a 97 percent better return on investment than other marketing initiatives.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

EveryoneSocial

OCTOBER 17, 2017

Social Selling Program & Marketing Metrics. Learn which marketing metrics a social selling program will influence. Typically, the social selling definition tends to be focused on the social media and sales aspect, and that will get more of the overall glory. Both “social and “sales” are in the term.

Social Marketing 65

Social Marketing Marketing Management Cross-Selling Paid Search Agency 65

NuSpark Consulting

JULY 7, 2013

Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. The benefits of lead nurturing are: Automatic lead qualification, meaning increased sales productivity. Buyer Persona.

Lead Nurturing 100

Lead Nurturing Template Lead Scoring Lead Ranking 100

Biznology

SEPTEMBER 3, 2015

Who better to sell for you than happy current customers? These attendees were treated like leads, with post-event nurturing communications and sales follow-up. Events that are perceived as valuable translate into customer good will and loyalty. But the primary benefit is in cross-buying. Customer retention. Make money.

Conference 80

Conference Trends B2B Trade Show 80

Terminus

MARCH 22, 2017

Customer marketing is built around activities designed to drive retention, loyalty, advocacy, growth, and community participation for current customers.” – Influitive. Customer marketing tactics include: Onboarding email drip programs. 84% of #B2B businesses begin the buying process with a referral, says @EdelmanPR Click To Tweet.

Account Based Marketing 32

Account Based Marketing Ideal Customer Profiles Advertising Agencies Planning 32

Conversica

AUGUST 16, 2022

The integration will empower Customer Success Managers (CSMs) to offload the necessary but time-consuming conversations to a digital assistant, including driving product adoption, initiating early renewals, and ultimately creating customer advocacy, giving CSMs more freedom to focus on more strategic, revenue-generating activities.

Work Management 52

Work Management Efficiency Enterprise Management Trigger Marketing 52