Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. The personas support the crafting of relevant messages at the right time to sell call center software. Great approach, isn’t it?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Example: Upcoming regulations can significantly impact product recommendations or content focused on future-proofing industrial processes.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Scoop.it

JANUARY 26, 2023

Content creation and dissemination plays a crucial role at every stage of the funnel and the overarching journey, helping you build awareness, spark interest, incentivize consideration, and inspire conversion. But what about the bottom of funnel sales content, or BoFU content as it’s also known? Here’s how to do it.

Top of Funnel 88

Top of Funnel Conversion Case Study Case Studies 88

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. At Autodesk, content marketing started as a program to drive demand within a new audience segment.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

KoMarketing Associates

APRIL 1, 2020

These tactics are meant to build validate vendor expertise as well as improve performance in broader B2B SEO initiatives. Reevaluate website content that communicates organizational information and how to get in contact most importantly. Third Party Validation. Customer Case Studies and Testimonials.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Biznology

APRIL 21, 2017

I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. Other common words included “outside-in” “big data” and “content marketing.” ” moments amidst the sea of validation for my work. Data-driven content marketing is the future.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Webbiquity

JANUARY 18, 2024

Try to answer questions such as which demographics have engaged most with your emails or what content has performed best. Tailor Your Messages to Meet Specific Needs Whatever the purpose of your cold email, you should segment the audience based on industry, company size, job title, and other relevant criteria.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Martech

FEBRUARY 13, 2024

Match the required martech functionalities to these goals Do you need more robust personalization and experimentation capabilities, content creation tools for different regions or enhancements in mobile engagement? In ecommerce, cart abandonment rates and repeat purchase ratios could be more relevant.

Marketing Automation Services 91

Marketing Automation Services Work Management Lead Scoring Lead Ranking 91

Tiecas

MAY 17, 2024

This forms the basis of your website’s messaging and content strategy. How to Validate Your Value Proposition Data: If you have case studies or customer testimonials that demonstrate quantifiable results, use those as evidence. Make sure each group can easily find the information most relevant to them.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Brandpoint

DECEMBER 27, 2018

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Content marketing isn’t just a brand awareness play. Content and inbound marketing can reduce the need for cold calling.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What Makes a Good Landing Page?

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Martech

MAY 26, 2023

It shouldn’t create 100% of your content, but it can be part of your content creation. Content creation still requires the invaluable human element. Data-driven insights for targeted content Imagine having a crystal ball that reveals the preferences and needs of your target audience.

Marketing AI 87

Marketing AI Work Management B2B Marketing Management 87

DealSignal

FEBRUARY 23, 2023

From building a targeted list to creating compelling content and optimizing your campaigns for conversions, these strategies will help you create email marketing b2b lead generation campaigns that engage your target audience, build trust, and drive results.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Heinz Marketing

OCTOBER 19, 2023

If you provide a case study or a customer referral, can they cut you a deal? Building relationships and leaning on your network and influencers in your industry can be a great way to push your message beyond your typical paid channels with the validation from experts in your space. Good luck out there!

Enterprise Management 112

Enterprise Management Marketing Budget Budget Programs Work Management 112

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Marketing Craftmanship

JANUARY 8, 2021

Their compensation and tenure are often based on fuzzy or subjective factors, including the ability to generate earned media, maintain an effective website, produce relevant content for social media or score highly in brand awareness or customer satisfaction surveys. Ask for feedback and find ways to compromise.

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Marketing Insider Group

JULY 1, 2020

Because accounts were not having the right customer conversations that were supported by case studies, content and messaging that proved “unique value” gained and where future opportunities lied, the team was not able to drive top-to-bottom engagement. For example… 1.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

DiscoverOrg

MARCH 12, 2019

There are so many factors that contribute to the success of an email program: whether it’s a one-off promotion, a regular nurture or subscription program, or a sequenced email drip over the course of month.There’s subject line , content, graphics. But the primary reason for a hard bounce is simply that the email is not valid.

Deliverability 214

Deliverability Validation CAN-SPAM Marketing Automation Services 214

Outgrow

APRIL 29, 2024

Numbers: Statistics like “X people use this product” or “Y customers satisfied” create a sense of popularity and validation. User-generated Content : Content created by customers, such as photos, videos, and testimonials, can be social proof of product satisfaction and brand loyalty.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. That’s where community-driven content comes in. Community-driven content is defined by its name: content created by you but driven by the input of your community.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

ClearVoice

MAY 12, 2022

You want to learn how to create interesting newsletter content, don’t you? In this guide, we will share the steps seasoned email marketers use to create engaging newsletter content, along will get you better results. Tips for creating captivating newsletter content. Share case studies. I know why you’re here.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

Spiralytics

NOVEMBER 17, 2022

Have Your Content Validated by an Expert. Social proof isn’t limited to reviews and testimonials – your content can serve the purpose of lending credibility to your brand. If you want your content to double as social proof, you shouldn’t be focused on writing about your brand and products only. Source: Evernote.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Hinge Marketing

OCTOBER 26, 2022

And while in many professional services industries, reputation, value, and relevance are rising. One of the best places to start getting your questions answered is the 4 th edition of our pioneering study of professional services buyers and sellers called Inside the Buyer’s Brain, Fourth Edition: Technology & Software Edition.

Software 109

Software Buy Trends Case Studies 109

Biznology

SEPTEMBER 6, 2012

This is a valid concern because of Google’s tendency to quash widespread SEO tactics. This is what I said: Relevance : Before you rush off and create links from every page in your domain to every other page in your domain, a loud note of caution. The key is to create relevant links. This will look like gaming the system.

Relevance 80

Relevance SEO Domain Case Study 80

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. Validation: Test your ICP through focused campaigns or pilot programs to validate its accuracy and effectiveness.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. So, that’s exactly what we did. The outcome? The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Binary Demand

JULY 21, 2023

It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects. It also helps optimize marketing campaigns, personalize messages, and deliver the right content to the right audience.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What Makes a Good Landing Page?

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

SocialPilot

JANUARY 21, 2024

So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content.

Social Media 89

Social Media Social Marketing Marketing & Strategy Marketing Strategy 89

Navigate the Channel

AUGUST 23, 2023

Relevant content is more likely to engage recipients and prompt positive interactions. It should be concise, intriguing, and relevant to the recipient’s needs or pain points. Personalization Address recipients by name and leverage data-driven insights to tailor the content to their preferences and behaviors.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Martech

DECEMBER 14, 2023

You can also add links to relevant case studies, if any. As 2023 is drawing to a close, we’re seeing companies where AP departments receive a high proportion of nonconforming invoices, with suppliers not set up in ERP, no valid PO quoted, etc. Show your value Explain why these clients should choose you.

Sales Cycle 80

Sales Cycle Ideal Customer Profiles B2B Sales Top of Funnel 80

Tomorrow People

DECEMBER 2, 2020

Content marketing provided a strong ongoing pipeline for attracting prospects and nurturing leads. Now, let’s look at how product marketing is relevant to each of these. Validating product market fit. Brand marketing teams were doing a great job of focusing on overall positioning and brand strategy. Customer success.

Product 156

Product Planning Buyer Personas Paid Search Agency 156