Optinmonster

AUGUST 7, 2020

Are you up to date with the latest email marketing statistics? But, just in case you’re not convinced of the power of email marketing, we’ve compiled a big list of email marketing stats that will blow your mind. Email Marketing Statistics. Mobile Email Marketing Statistics. B2B Email Marketing Statistics.

Statistics 110

Statistics Email Marketing Planning Open Rate 110

Oktopost

FEBRUARY 21, 2022

In this piece, we’ve compiled a list of compelling employee advocacy statistics that make the case for implementing your own employee advocacy program. Jump to a section: Top Employee Advocacy Statistics. Statistics on Social Selling and Thought Leadership. Statistics on Employer Branding and Talent Acquisition.

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Zoominfo

MAY 20, 2021

You’ll get high ROI. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. Source: Campaign Monitor.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Convert

NOVEMBER 16, 2020

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. These three terms come in handy when you are going through the summary statistics of an A/B test. In statistical power parlance, the Greek letter ?

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Binary Demand

APRIL 24, 2023

Email is said to generate the most leads and, eventually, the highest ROI of any marketing channel. Statistics How to create a B2B email marketing strategy? Here are some statistics that might surprise you! [ps2id id=’overview’ target=”/]Are you still confused about creating a B2B email marketing strategy?

Ideal Customer Profiles 52

Ideal Customer Profiles Email Marketing ROI B2B Marketing 52

Marketing Insider Group

SEPTEMBER 17, 2020

Prove its ROI and show metrics that will measure its success. . According to a Fournaise study, more than 75% of CEOs don’t trust their current CMOs. . Statistics point to CMOs becoming less influential compared to other C-suite executive positions. . You should, too. . Quick Takeaways: . I call them the three C’s.

Marketing Agencies 2 321

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 321

Genroe

OCTOBER 30, 2021

CX Tribe is the best Customer Experience insights, case studies and statistics. Research]2021 Customer Experience ROI Study […]. The post [CX Tribe] 2 November 2021 – Real World CX ROI + Useful UX Design Rules appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

Rules 52

Rules ROI Design Case Studies 52

Marketing Insider Group

MAY 10, 2023

Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment. Image Source: WordStream Key Takeaways: Good digital marketing agencies help you get a better ROI from online marketing than you can do alone. Discover what a digital marketing agency is and what it can do for you.

Marketing Agencies 2 247

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 247

Strategic-IC

AUGUST 3, 2020

Here, Episode 8 looks at Measuring the ROI of ABM. ABM in the House - Measuring the ROI of ABM. Dec - Well, today it's all about measurement and ROI, Alex. So I thought what I'd do is start with some statistics, just to share with the audience, really, when we talk about ABM. The real ROI of ABM is revenue, right?

Account Based Marketing 118

Account Based Marketing ABM Ideal Customer Profiles ROI 118

KoMarketing Associates

AUGUST 8, 2017

The “2017 State of Social Marketing” report from Simply Measured discovered that 61 percent of brand and agency marketers are finding it difficult to determine the ROI of their social media efforts. Studies have shown that the volume of this dark traffic is massive.”.

Social Media 167

Social Media Paid Search Agency ROI Social Marketing 167

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. The latest email users statistics for the US show that 90% of people older than 15 use email.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Genroe

OCTOBER 4, 2021

CX Tribe is the best Customer Experience insights, case studies and statistics. The post [CX Tribe] 5 October 2021 – Is Amazon Coming for Your Market + VoC RoI Drivers appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. Human curated. Delivered weekly. Ideas are a commodity.

Amazon 52

Amazon ROI Curation Case Study 52

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

Scoop.it

OCTOBER 5, 2023

Let’s see some statistics proving ABM is a powerful strategy that helps your SaaS business grow. Statistics on the success of ABM in SaaS According to research by SiriusDecisions, 92% of B2B marketers believe that ABM is extremely or essential to their overall marketing efforts. You get it now — ABM is worth it. ” campaign.

Account Based Marketing 105

Account Based Marketing Marketing & Strategy Marketing Strategy Personalization 105

Content Marketing Institute

JUNE 7, 2018

Explaining the nitty-gritty inner workings and ROI of content marketing to bosses or clients is difficult. So, how can you explain content marketing and its potential ROI in a way that’s persuasive, urgent, and incredibly convincing? JuliaEMcCoy explains how to make a convincing case. Demystify content marketing ROI.

Paid Search Agency 101

Paid Search Agency ROI Buy Content Marketing 101

Brandpoint

JULY 22, 2019

“People have said that video is the future of marketing for the past five years … and it’s still the case. You don’t have to take it from me or Arik, take it from the statistics; it’s next to impossible to find information that says otherwise. It’s pretty obvious that internet users are on the rise.

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

Hubspot

JANUARY 19, 2016

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Zoominfo

MAY 20, 2021

You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. Source: Campaign Monitor 2.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

SalesIntel

SEPTEMBER 7, 2022

Whether it’s to increase productivity or decrease costs, auto-dialers have plenty of use cases that make them a reliable tool to boost your return on investment (ROI). According to a Brevet study , 80% of sales require an average of five follow-up calls in order to close the deal. How SalesIntel Increases ROI.

ROI 52

ROI Cold Calling B2B Sales High Quality Lead 52

Marketing Insider Group

NOVEMBER 18, 2020

Develop and Invest in Marketing ROI Metrics. Senior leadership teams also expect marketers to demonstrate ROI of their marketing efforts, but this is extremely difficult as marketers feel they do not have the proper tools to do this. According to multiple studies, visual recall is stronger than audio or text. Go Multichannel.

Resource Management 350

Resource Management Demand Generation Agencies CMS Development Work Management 350

Webbiquity

DECEMBER 10, 2013

Find these answers and many more in this compilation of 30 compelling content marketing statistics and facts. In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). What’s the ROI of Content Marketing? eMarketer ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Vision Edge Marketing

NOVEMBER 7, 2017

Yet another study, this one by PAN Communications, continues to lament the challenge Marketing organizations face for measuring success. This particular study found that “76% of marketers are lacking the confidence to measure the success of their content programs.” Are you prepared to make your data more relevant? Start here.

Analytics 188

Analytics Budget Programs Multi-Channel Case Studies 188

SalesIntel

JUNE 5, 2024

As the financial gatekeepers of an organization, CFOs are tasked with evaluating the potential return on investment (ROI) and assessing the financial implications of any major business decision. Do you have any statistics or concrete examples about how your solution has provided real value to similar companies?

Outreach 40

Outreach Word of Mouth Lead Ranking Case Studies 40

Strategic-IC

AUGUST 3, 2020

Here, Episode 8 looks at Measuring the ROI of ABM. ABM in the House - Measuring the ROI of ABM. Dec - Well, today it's all about measurement and ROI, Alex. So I thought what I'd do is start with some statistics, just to share with the audience, really, when we talk about ABM. The real ROI of ABM is revenue, right?

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles ROI 62

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. They will consume material such as blogs, whitepapers, and case studies during the awareness stage. Publish And Promote More Case Studies. Don’t just leave case studies on your website to gather dust.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

PureB2B

MARCH 19, 2019

Turning this around could spell great news for your B2B marketing efforts—namely stronger campaigns, increased customer satisfaction, quality leads, and higher ROI. Make it a habit to study your email marketing metrics like open rates and click-through rates, too. Remember the appalling statistic of data decay? Do it Regularly!

ROI 62

ROI Budget Programs Customer Satisfaction Validation 62

Webbiquity

APRIL 10, 2018

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Meanwhile, the top three challenges for marketers are generating website traffic and leads (63%), proving the ROI of marketing activities (40%), and securing enough budget (28%).

Marketing AI 249

Marketing AI Enterprise Management Stats Marketing Management 249

Sword and the Script | B2B

SEPTEMBER 29, 2020

That’s according to a study by Litmus titled Fall 2020 State of Email Report which surveyed more than 2,000 marketers. Many prospects expect an immediate response and you’d think this would be easier given the capabilities of marketing automation , but that doesn’t seem to be the case. Some 94% of marketers put email in the top three.

Relevance 104

Relevance Email Marketing Paid Search Agency B2B Marketing 104

Only B2B

JUNE 19, 2023

In this blog we will explore the transformative power of BANT qualified leads, delve into best practices for implementation, and examine real-world case studies showcasing its impact. A study by Gartner revealed that an average of 6.8 stakeholders are involved in B2B purchase decisions.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Rollworks

MAY 21, 2018

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. ABM and ROI. ABM brings a higher ROI. The more B2B leads you attract, the larger the ROI, right?

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

Zoominfo

JULY 2, 2020

This new email list will send out thank-you emails, and then encourage them to download a case study. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. Biggest Obstacles to Marketing Automation Success. Find the right tool. Invest in training.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Adobe Experience Cloud Blog

FEBRUARY 6, 2019

And with good reason—new data shows that 60% of marketers face pressure to prove ROI. But, it is critical that these insights are statistics that actually matter. This feedback will improve the content creation process and boost content ROI. Additionally, there are increasingly convoluted and complex ways to track lead quality.

Marketing Attribution 134

Marketing Attribution Top of Funnel Lead Ranking Statistics 134

Bannerflow

NOVEMBER 22, 2021

Statistics show brands have benefitted from these changes. Case study – Supla+. Audiobook subscription service Supla+ provides a case study for the success an entertainment brand can enjoy on key shopping days with the right creative and strategy. Case study – Readly.

Display 98

Display Advertisements Advertising Trends 98

Contently

OCTOBER 19, 2018

That wasted effort could be avoided if marketers approached their sales teams for input before plotting out their editorial calendar full of case studies and product marketing assets. The answers to those questions need to exist in your sales decks, one-sheeters, and case studies.

Top of Funnel 167

Top of Funnel Work Management Marketing Management B2B Thought Leadership 167

Only B2B

FEBRUARY 28, 2024

Learn how to leverage intent data for sales and craft the perfect sales strategy to increase your ROI and achieve sales targets. Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71