Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. Figure 1: Median Growth Rate of Government Contracting Firms in 2022 High Growth Study.

Marketing Budget 94

Marketing Budget Studies Peer-to-peer Work Management 94

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. Thorough research, references, and detailed proposals aid in finding the right PR agency. Request case studies, references, and detailed proposals before making a decision.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Convince & Convert

MAY 2, 2012

Guest post by @Lisa Loeffler , Research & Analysis Lead at Convince & Convert. The contest spurred several food banks across the US to create public relations campaigns and they encouraged residents in their areas to vote to increase their chances of winning.

Case Study 122

Case Study Case Studies Social Media Studies 122

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Most marketers and business professionals think of research as a tool to make better business decisions.

Marketing Budget 96

Marketing Budget Research Lead Scoring Lead Ranking 96

KoMarketing Associates

APRIL 7, 2021

Along the way we’ll explain the research that prompted these recommendations. But recent research from DemandGen will show you exactly how B2B buyers would like to have content organized: Use personas. Uses data and research to support claims (52%). Is research-based (40%). Case studies: 46% (compared to 54% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

SEPTEMBER 22, 2009

Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!).

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Contently

FEBRUARY 1, 2023

Whether the content team owns everything content or just influences it, every organization needs a messaging and positioning strategy based on research and engagement with product and product marketing teams. Assuming that is in place, how can content help to support different departments within a typical business organization?

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

sagefrog

NOVEMBER 14, 2023

Spend Time Researching Your Buyer Personas In the B2B market, decision-making often involves multiple stakeholders, such as procurement officers, leadership teams, administrators, and regulatory bodies. Market Research: Gain insights into market trends and emerging needs within your target industries. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Zoominfo

MARCH 9, 2021

For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. pricing page, case studies). After establishing initial alignment within internal teams and doing the necessary research, businesses can begin the process of generating demand in a planned and data-driven way.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

SmartBrief - Marketing

AUGUST 23, 2023

Before you make your appearance on a radio show or podcast, make sure you’ve done your research — not just for your story, but also for the radio or podcast you’re to be on. With a background in radio broadcasting and advertising, he shifted to public relations in 2018.

PR 52

PR Public Relations Broadcasting Case Study 52

SpotMe Blog

MAY 11, 2023

Reading case studies and looking at the clients a healthcare communications agency has served is a great way to understand whether they are the right fit for you. Clients – With the life sciences industry being so broad, it is important to know whether the medical communications agency has experience in your specific field.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Convince & Convert

NOVEMBER 16, 2015

When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. Two of the best PR tools you can leverage are customer testimonials and case studies. If you’re lacking in testimonials and case studies, step one is to start gathering them.

PR 140

PR Marketing & Strategy Practices Business 140

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The MAT Release’s place in public relations.

PR 97

PR Public Relations Work Management Media 97

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market. Predictive analysis is changing the B2B marketing landscape.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Sword and the Script | B2B

MAY 9, 2023

link below) Bonney is a research director at B2B DecisionLabs which wrote the report. Presenting new content with a case study or a demonstration increased likelihood of use by roughly 30% over basic information alone.” Need help with B2B marketing or public relations?

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Sword and the Script | B2B

NOVEMBER 17, 2020

That hasn’t been true in my own experience, and I don’t think the research supports such a conclusion. That’s where content marketing – when performed according to research-driven best practices – flips things around. And that’s the better point: content marketing and public relations need each other. I don’t agree.

B2B Marketing 62

B2B Marketing Content Marketing Ad Building B2B 62

Zoominfo

OCTOBER 5, 2021

For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. pricing page, case studies). Public Relations : Dedicating time and effort to public relations activities can reveal a lot about where your audience gets its information online.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Sword and the Script | B2B

FEBRUARY 12, 2022

However, there’s been a flood of worthy ideas and studies on the topic of trust in business. UML is an occasional roundup of three related articles, links or studies, that I have vetted, wrapped in insight, and presented here for your perusal. There’s research that backs up this thesis.

B2B Thought Leadership 77

B2B Thought Leadership Ethics Thought Leadership Trust Marketing 77

Sage Marketing

FEBRUARY 10, 2024

Proven success rates : A successful marketing agency will have a slew of case studies with companies in your same industry, proof that they can help you achieve your marketing KPIs. If that’s the case, a B2B fractional CMO from an agency is the way to go.

Startups 52

Startups CMO Work Management Marketing Management 52

Biznology

JULY 23, 2014

Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights. a Boston-based agency that just published a new study on how SMBs buy today. They like print materials, for brochures, checklists, handbooks, case studies. And you’ve got a lot of company. Thought leadership.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

nDash

SEPTEMBER 7, 2021

Send Victor a message for email campaigns, case studies, or website copy. Karen Tiano is a communication strategist with public relations, writing, and editing experience across biotech, retail, aerospace, and defense. He’s written about regulatory, telehealth, cardiology, and a whole lot of technology topics.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Planning 52

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

KoMarketing Associates

NOVEMBER 9, 2017

Marketers are investing more in content creation, but research suggests that they do not always use sophisticated methods to measure the impact of their efforts. The “2017 Content Insights from Tech Marketing Execs” report from 10Fold and Dimensional Research discovered that 32 percent of marketers are releasing content daily or hourly.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

Sprout Social

FEBRUARY 1, 2024

This, in turn, translates into building a case for further investment in social to keep these vital brand conversations going and turn more customers into advocates. It provides a treasure trove of info for marketing, customer support, sales, research and development, product packaging, human resources and public relations.

Social Media 104

Social Media Ideal Customer Profiles Media Customer Satisfaction 104

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. It’s more important than ever to humanize your brand and find ways to genuinely relate to your audience. Have some important research to share? The first time I heard the term MAT Release I had no idea what it was.

Media 122

Media PR Paid Search Agency Distribution 122

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Pew Research.

Tactics 133

Tactics Cross-Selling Skype Social Media 133

KoMarketing Associates

FEBRUARY 9, 2016

Wrike: Use Cases. A video designed to overview a product or line of products can serve as a stand-alone salesperson to prospective buyers in the research phase. CASE Equipment: CX160D Excavator. CASE Equipment: Tech Talk: How to Keep Excavator Undercarriage Clean. Public Relations and Special Features.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Content Marketing Institute

AUGUST 10, 2018

Glenn started at the global commercial real estate services and investment management giant as a public relations manager, then took over regional social media strategy. JLL’s content model traditionally revolved around email campaigns, research, and public relations. Content is never just content.

Trust Marketing 61

Trust Marketing Content Marketing Work Management Paid Search Agency 61

Sword and the Script | B2B

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. There will be times they will come to you desperate for a specific use case or sales enablement piece to close a deal. In both cases, listen for questions customers ask. And most B2B marketing writers are indeed making it up. Foster your own relationship with sales.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. Now, this list expands to people we see online who we can relate to and aspire to be in some capacity, from fashion style to business status.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. the developer audience using augmented reality.

Marketing AI 84

Marketing AI Advertising Agencies Planning Broadcasting 84

WriteSpark

FEBRUARY 18, 2009

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.

Social Media 120

Social Media Media Forrester Copywriting 120

Biznology

AUGUST 14, 2014

In Jill Lepore’s recent article in The New Yorker on “The Disruptive Machine – What the Gospel of Innovation Gets Wrong,” she states that Christensen’s sources for his case study analyses were often “dubious and his logic questionable”. Jill sites two other examples, Morrison-Knudsen and Time, Inc. appeared first on Biznology.

Brand Identity 80

Brand Identity Branding Public Relations Marketing Management 80

ClearVoice

JULY 5, 2022

For instance, your copywriting blog may be organized around subtopics like email copywriting, social media copywriting, and public relations copywriting. Topic research should be a fundamental part of any SEO strategy. This is why it’s becoming more important to do topic research when generating ideas for your blog.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Martech

NOVEMBER 29, 2021

Samples – Always ask for link samples and link-building case studies. There has always been an interesting crossover between PR (public relations) and link building since both activities often seek the same end goal. 2) Outreach platform.

Link Building 105

Link Building Work Management Marketing Management Service 105