Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. So, what needed to change?

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Single Grain

MAY 1, 2023

Amazon Advertising case studies are a great way to illustrate how this powerful platform can help your e-commerce brand reach millions of potential customers and drive sales. Work With Us 7 Amazon Advertising Case Studies to Inspire Your E-commerce Brand Nearly half the sellers on Amazon earn between $1,000 and $2,500 monthly.

Case Study 88

Case Study Case Studies Amazon Advertising Agencies 88

LeadsRX

FEBRUARY 21, 2021

Let me re-emphasize our Customer Care Mission: We are here to help LeadsRx customers accelerate time to realized value by ensuring proper configuration of the LeadsRx solution and increasing understanding of how to interpret and act on the resulting insights to improve return on ad spend (ROAS). Case(s) in Point – Customer Success Stories.

Marketing Attribution 88

Marketing Attribution Multi-Touch Attribution Paid Search Agency Work Management 88

Directive Agency

OCTOBER 26, 2023

Improvement in performance with higher ROAS, better CVR, lower CPA, and statistically significant outcomes in incrementality studies. In most cases, you should use a trigger that fires on all page views, or on specific page views where site visitors will land after an ad is clicked. Click the pencil icon next to “Triggering”.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Google Ads 52

QuanticMind

JUNE 23, 2019

Advanced bid optimization technology is uniquely positioned to address this issue by analyzing a unified data set to make profitable bidding decisions. Bid optimization technology is uniquely positioned to make bidding decisions with driving revenue in mind. In this case, you’d want to include revenue as an important KPI to monitor.

PPC 40

PPC Cost Per Click Optimization Forecasting 40

Single Grain

JUNE 15, 2020

But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. They were unable to scale paid social and search performance to get more conversion volume while maintaining a performance goal of 3 ROAS. while maintaining our ROAS performance goal. and scale sales by 1.7X

ROAS 105

ROAS PPC eCommerce Top of Funnel 105

Choozle

JULY 3, 2019

We believe that personalization will always have a positive impact on your campaign results and using localization has an even larger impact. But, don’t just take our word for it, three of the largest social case studies have all proven that creative + localization drives the performance for marketers. Achieves up to 100% ROAS.

Creativity 40

Creativity Optimization Advertising Agencies Paid Search Agency 40

QuanticMind

JUNE 20, 2017

Studies suggest that 65% of your potential customers might start their customer journey on a smartphone, but 61% will continue on a desktop. Tests suggest that mobile paid search campaigns will drive as much as 11% lower return on ad spend (ROAS) than a comparable desktop campaign. The continued development of audience targeting.

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

Directive Agency

MARCH 25, 2020

Unique performance-centric content such as case studies that touch upon the pain points of the target audience. For a helpful example of how Directive grew organic brand awareness through strategic content for a cloud operations partner, review this case study. …and more. million users per month, and 2.1 Activation.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Single Grain

JUNE 14, 2023

Dive Deeper: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Are the Types of PPC Advertising? To determine an appropriate budget, conduct thorough keyword research, analyze industry benchmarks, and calculate your desired return on ad spend (ROAS). Align your budget with your business goals and objectives.

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Single Grain

JULY 9, 2020

In fact, Primary Arms rigorously tested 53 of their product page title tags using ClickFlow over three months and saw such an impressive improvement that they were kind enough to let us share their results and tactics in this case study. ClickFlow helps us see the trend of growing traffic or increasing position or increasing rankings.”

Case Studies 95

Case Studies Case Study eCommerce Studies 95

Outbrain

OCTOBER 30, 2019

A key aspect of performance marketing is trying out different channels and A/B testing various campaigns to see what works best, continually optimizing to maximize your ROAS (return on ad spend). Feelings – particularly positive ones – strengthen the reader’s connection to your marketing message.

ROAS 24

ROAS Paid Search Agency Advertising Agencies CPC 24

QuanticMind

JUNE 14, 2017

Dischler cites a handful of studies that collectively suggest that 50% of users abandon a website with a loading time greater than 3 seconds, and that each additional second of load time adds a 20% drop in conversion rate. higher ROAS than desktop. . . These campaigns tend to show higher CTR and average CVR.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Single Grain

JANUARY 23, 2023

Companies are engaging in bid wars to conquer the top position in real-time. This is because: The click-through rate (CTR) of the first position in Google is 39.6% – close to half of all the clicks on page one! What is the minimum budget you require to provide a higher ROAS? What steps do you take to boost the ad quality score?

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Biznology

SEPTEMBER 7, 2015

Here are 10 case studies of companies that used insights from web analytics and drove ROI. They use web analytics as an audit to identify technical setbacks, content positioning, to create new landing pages for search traffic, and top-of-funnel paid search awareness campaigns. Who does it well? Like this post?

Case Study 80

Case Study Case Studies Analytics ROI 80

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. In this case, their differentiator is using behavioral science to help people take control of their health. In this case: real estate professionals looking to grow their business.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

SnapApp

APRIL 4, 2018

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. A recent study found that only 23% of people were exceeding their revenue goals. In most cases the leads are typically labeled something like "qualifying", "converted", or "rejected". Website lead to MQL, 2.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

MAY 11, 2023

Your goal, in this case, as a business leader, is to control your online brand image and leverage it for growth. In most cases, you can expect to see a return of around 200% with PPC ads or, in other words, $2 for every $1 spent on ads: This makes it a reasonably safe advertising medium. Clicks : The number of clicks on your ad.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

QuanticMind

OCTOBER 24, 2017

Google ran an independent study with 140+ advertisers across multiple verticals. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Use case 1: An apparel merchant selling low-priced, impulse-purchase garments.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Single Grain

DECEMBER 18, 2019

As Statista shows, this year alone has seen no growth: A study of 200 marketers spending $100K on Facebook during October 2019 shows that: CPMs on Facebook have grown 90% YoY for marketers, and that number only continues to grow. Facebook Ads trends for 2020 will be both positive and negative. Book My Free Marketing Consultation.

Paid Search Agency 122

Paid Search Agency Facebook Trends Ads 122

Single Grain

SEPTEMBER 16, 2020

This table compares cost, CTR and cost/conversion (leads in this case) from after we took over versus before: It shows that costs decreased but CTR increased (due to more relevant targeting and better ad copy) and cost/conversion stayed roughly the same. Ecommerce SEO Case Study: How Primary Arms Increased Organic Revenue by 47%.

Lead Generation 98

Lead Generation Sales Qualified Leads Paid Search Agency Leads 98

Marketing Insider Group

MARCH 28, 2024

A bit more personal than ratings, testimonials are an opportunity for buyers to tell others an engaging story about their positive experience with your brand. In a recent study by the Euro IT group, it was found that multichannel shoppers spend up to 3 times as much as single channel shoppers. Highlight testimonials.

eCommerce 202

eCommerce Tactics Budget Programs Work Management 202

Single Grain

JUNE 6, 2023

Learn More: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Do PPC Packages Consist of and Why Are They Important? Examples of outside influence include changes in your overall industry and significant moves made by your competitors that you must account for to position yourself successfully.

PPC 52

PPC Pricing Price Paid Search Agency 52

Single Grain

AUGUST 18, 2023

But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. In a survey, 94% of respondents stated that a positive experience made them purchase from the same brand again: But these positive experiences vary, depending on what the customer is looking for.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Single Grain

AUGUST 17, 2021

If you hire the wrong person for the position, you risk damaging your brand reputation in your niche. Before discussing the hiring process, you should be clear about the responsibilities of this C-suite position, so let's begin with the basics first. One of the most important hires in your company is the VP of marketing.

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. But this is a bad long-term strategy given how an NRF study found that 75% of consumers expect free delivery even on products under $50.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Buffer

FEBRUARY 5, 2019

“We’re focused on ROAS (return on ad spend), Grace told me. “We If you’re tracking your conversions with Ads Manager, it’s often not too tasking to calculate your ROAS. The formula is as follows: (Campaign Revenue / Campaign Costs) x 100 = ROAS. ROAS trends lower there for us.”.

ROAS 103

ROAS Paid Search Agency Ads Campaigns 103

Convert

DECEMBER 23, 2021

In the case of the conversion rate of a product page based on how many people added the product to their cart, the conversion rate will be: No. In a worst-case scenario, it should never be more than 5 secs. Also, in this case, you don’t have to build this from scratch. That doesn’t have to be the case with you.

Conversion Rate 52

Conversion Rate Optimization Conversion Cross-Selling 52

Single Grain

APRIL 25, 2022

Reputable paid search marketing agencies study and understand your target audience, competition, industry, and business goals in order to create ad copy that is strong enough to increase clicks. Before hiring a paid search advertising company, consider these five things you should look for in a PPC company: Case Studies.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. But this is a bad long-term strategy given how an NRF study found that 75% of consumers expect free delivery even on products under $50.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

DAGMAR Marketing

JUNE 14, 2019

In some cases you may need to expand the period of time to pull meaningful data. You have a lot of options in search platforms to control the delivery of your ads to your prospects which include, but are not limited to: Settings Targeting Ad Scheduling Ad Budget Ad position and bid prices Audiences & Lists Campaign types Automation.

PPC 78

PPC Paid Search Agency Lead Ranking Lead Scoring 78

Single Grain

MAY 18, 2023

The average ad CTR on Instagram is 0.58% , giving your brand serious exposure: Related Content: Facebook Ads E-commerce Case Studies that Increased ROAS Types of Instagram Ads Fashion brands can use different types of Instagram ads to boost their campaign. But do people click on Instagram ads? There are no creative limits.

Paid Search Agency 52

Paid Search Agency Ads Tips Lead Ranking 52

Convert

NOVEMBER 8, 2022

For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. ROAS is Deceptive, All Hail QoA. You can’t trust platform-specific ROAS anymore, thanks to privacy changes. Instead, you can turn to blended ROAS for a more general, trustworthy view of your marketing performance.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Single Grain

AUGUST 10, 2023

Related Content: Best Programmatic Advertising Case Studies for Exceptional ROAS Maximize Clicks Businesses seeking to drive high-quality traffic volume to their website or increase brand visibility can benefit from Maximize Clicks bidding.

Cost Per Thousand 52

Cost Per Thousand PPC Cost Per Click Allocation 52

Single Grain

JUNE 7, 2023

One study by Google found that: 89% of the traffic generated by search ads isn’t replaced by organic traffic when ads are paused. Perhaps more importantly, with global sales expected to exceed $5.7 Because it’s effective, that’s why. Still not convinced?

PPC 52

PPC eCommerce Practices Effectiveness 52

Single Grain

JULY 27, 2021

Remember to keep the bigger picture in mind which, in this case, is the enormous pool of potential customers: Facebook has 2.85 Learn More: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). They also constantly shifted their budget between placements to maintain a positive ROI. .

Cost Per Thousand 52

Cost Per Thousand eCommerce Facebook Paid Search Agency 52

Single Grain

NOVEMBER 1, 2023

Check out their case study How This E-commerce Store Doubled Its Revenue Using Our Facebook Ads Advice.) Hibu has earned a host of positive reviews and testimonials from its customers over the years, and has some excellent statistics to share too, such as a 15% lower cost per lead on average.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 52