Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. Here’s a sample prompt to get started: “Act as a copywriter. Note: You can also ask ChatGPT to back up its outputs by referring to research, case studies, customer success stories, etc.

Marketing AI 87

Marketing AI AIDA Marketing Analytics Tools Template 87

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. The Case for Inbound Content Marketing. And it is here where we find one of the primary use cases of inbound content marketing. See also: Crux Solutions Case Story.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Hinge Marketing

MARCH 26, 2020

Watch our on-demand webinar – Digital Branding: Doing it Right. Digital content can take a wide range of guises, such as blog posts, online articles, webinars, educational videos, online tutorials, courses and podcasts. Watch our on-demand webinar – Digital Branding: Doing it Right. Digital Content Strategy Defined.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

The Point

NOVEMBER 14, 2014

In this case, to their credit, Software Advice is candid about their sample population (mostly large companies) and where their results align with, or depart from, other recent industry research. Now, it’s true that white papers generate a wider spectrum of leads – some highly qualified, some merely “tire kickers.”

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Mailmunch

MAY 20, 2021

Some examples of a lead magnet can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. Lead magnets can also include exciting discounts, webinars, whitepapers, case studies, and more. . Host a virtual event or webinar. Launch exciting lead magnet offers.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Hinge Marketing

NOVEMBER 7, 2016

In rare cases, this piece can become even better known than the expert, herself. Another option is to produce white papers. Most white papers range in length from a few pages to 20 pages or so. If possible, the topic of the study should align with one of your issues. Embrace speaking events and webinars.

Personalization 93

Personalization Brand Identity Branding Tips 93

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). In both cases, you need to create, and put equal effort into distribution. blog post or case study); primary distribution channel (e.g. Content distribution is tough.

Distribution 52

Distribution Top of Funnel Work Management Content 52

ClearVoice

MARCH 9, 2020

Here’s a sampling. When it comes to content creation, they recommend leaning into SEO optimized, high-value written content, such as blog posts, ebooks, reports and white papers filled with original research. Daniel Eizans created a sample buyer persona of a small SUV/Crossover buyer and shares the final draft on Flickr.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

NuSpark Consulting

JULY 7, 2013

Below is a sample matrix we use. As you see from the headings of our matrix, we get granular when we list our available content, whether they are white papers, case studies, ebooks, recorded webinars, or more. Content Matrix. Gather two databases of available content. Long-form content matrix. . Positive Action.

Lead Nurturing 100

Lead Nurturing Template Lead Scoring Lead Ranking 100

Webbiquity

APRIL 11, 2012

And just as there are significant differences in the results one will obtain from an intense training regimen vs. the occasional stroll, the MarketingProfs study points out that the “best in class” B2B social media performers are producing more than three times the number of leads from this channel than are “laggard” firms.

Social Media 100

Social Media Media Work Management Marketing Management 100

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. On the other hand, case studies, reviews, and testimonials will do wonders for readers in the decision stage. 3 types of content plans with sample scenarios. Let’s take a look at the three types of content plans and some sample scenarios based on your budget.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Industrial Marketing Today

MARCH 29, 2011

Google it and you’ll find plenty of research studies to back that up. Technical articles, white papers and case studies would require basic registration information – name, company name and email address. I am not making this up just to scare you.

Marketing Websites 60

Marketing Websites Web 2.0 Sales Qualified Leads Lead Nurturing 60

ClearVoice

MARCH 19, 2020

Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. Here’s how to create and budget your content plan (with sample scenarios).

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Hinge Marketing

JULY 29, 2015

Some people will click on a Twitter icon and be confused when a sample Tweet pops up. Then, grow to include other types of content such as emails, guides, white papers, webinars, and more. Including case studies is a great way to showcase how you have solved past clients’ issues without being too self-serving.

Marketing Websites 48

Marketing Websites Lead Ranking B2B Lead Scoring 48

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. white papers, case studies, website copy, videos, podcasts, blogs). Our approach to lead generation beings with a message strategy.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. white papers, case studies, website copy, videos, podcasts, blogs). Our approach to lead generation beings with a message strategy.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Convince & Convert

JUNE 8, 2012

I don’t think companies are doing that great of a job, making the case for why you should really like their brand. Jim, what is your case for the self publishing model? Jim, you made the case that you think that doesn’t really matter anyway. I think that concept is just really foreign to them.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Optinmonster

DECEMBER 12, 2022

The bottom of the funnel is like the salesperson in the store offering free samples or demonstrating the product. Example 6: Case Study. Case studies work well in the middle and bottom of the funnel because they offer an in-depth look not just at the product or service but at real customers and their needs.

Top of Funnel 82

Top of Funnel Marketing Funnels Examples Content Marketing 82

Online Marketing Institute

NOVEMBER 10, 2010

Lack of content Having an abundance of e-books, white papers, webinars, podcasts, video, etc. Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you. blog comments powered by Disqus How-To Samples Case Studies Blog Archives Sign Up!

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Optinmonster

NOVEMBER 10, 2022

A report or white paper is an in-depth document that shares your unique data, insights, or advice. Whether live or on-demand, webinars are an interactive upgrade to the typical download lead magnet. Pre-recorded or on-demand recordings of live webinars can continue generating leads for months or even years afterward. Free Trial.

Work Management 82

Work Management Examples Marketing Management Lead Scoring 82

Only B2B

FEBRUARY 1, 2023

High quality leads can have subscribed to your blog or newsletter, downloaded a white paper or ebook, or filled out a lead capture form on your website. They could have downloaded a white paper or ebook from your website or filled out a form there. Do they desire free material or samples? Are they trying to get a deal?

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Convince & Convert

MAY 18, 2012

Now, that surprises me, partially because when you have 900 million people doing anything, even like eating or sleeping, it’s hard to say that it’s a fad , and I also wonder, given the fact that I guess it’s good that they random sampled the survey, they actually controlled for population, et cetera.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

ClearVoice

OCTOBER 10, 2022

White papers. Case studies. These experts will help you craft high-level pieces such as informative guides, white papers, and industry reports related to those subtopics. For example, if your marketing goal is to increase conversions, some of the content types you need are: White papers. Case studies.

Work Management 59

Work Management Marketing Management Paid Search Agency Advertising Agencies 59

SpotMe Blog

OCTOBER 23, 2023

SpotMe carried out a research study to establish the key benchmarks life science professionals should be using when evaluating event metrics. The study was based on a large sample size of more than 3,000 events, focused on HCP-only audiences for medical education standalones, virtual events, and webinars.

Advertising Benchmark 52

Advertising Benchmark Activities Conversion Webinar Metrics 52

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Content Marketing Institute

JANUARY 14, 2019

A study on failed CEOs revealed their businesses sank because they had only hard skills and no soft skills. Original research studies, case studies, or round-ups. Digestible client success stories (white papers and case studies). But, in the end, hard skills alone are bad for business.

Top of Funnel 106

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 106

nDash

JANUARY 27, 2022

You have a list of blog ideas and white paper topics. You’ve identified opportunities for case studies, repurposing content, and announcing company updates. Remember, you’re not just focusing on blogs – content includes social posts, ebooks, infographics, case studies, and the like. Links to documents.

Work Management 52

Work Management Marketing Management Top of Funnel Content Marketing 52

Hubspot

DECEMBER 27, 2016

In the case of the first example, a single financial planner may have a variety of go-to attorneys in different practice areas so they can best serve their client when the need for legal assistance arises. You have the perfect sample to draw from when identifying these problems, too: real-life, existing clients. How to Spread the Word.

Enterprise Management 76

Enterprise Management Work Management Marketing Management Service 76

Inbox Insight

JULY 31, 2020

Survey sample: We surveyed 250 senior leaders working within HR for companies in the US and UK. In the sample set, 35% of people are from companies with less than 1000 workers, 40% (the largest group) are from companies with less than 2500 workers, 14% are from companies with less than 5000 workers, and 11% are from companies with 5000+.

Work Management 89

Work Management Marketing Management Research Top of Funnel 89

KoMarketing Associates

JULY 21, 2015

While I recently wrote a post detailing the type of conversion actions B2B marketers should consider, here is a list revisiting potential options in offer development: White Paper Downloads / Requests. Third Party Studies. Webinar Registrations. Sample outputs (e.g. If you have customer quotes, stories, case studies, etc.,

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Content4Demand

FEBRUARY 19, 2019

Several members of the Content4Demand team explored a variety of engaging interactive formats in a webinar called “ Content Marketing Hit-Makers: Audience-Centric Formats You Need to Add to Your Catalog.”. Some time has passed since we first aired the webinar, but its takeaways are as relevant as ever. Case Study Portfolios.

Paid Search Agency 70

Paid Search Agency Best Practices B2B B2B Thought Leadership 70

SpotMe Blog

JULY 1, 2021

Give your attendees gift cards, featured webinars, guides, or other exclusive content and insider info. B2B Lead Generation Idea #1) White Papers With Industry-Leading Research and Trends. If white papers are your bread and butter, use them to gain event registrations! Virtual and hybrid events can offer swag too — digital swag!

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Valasys

JANUARY 20, 2023

To do this, you can survey the expected demographics to sample a trend. Webinars and podcasts are also useful. Pro-tip: Conduct a webinar or interview or podcast with an industry expert. Case studies are another immersive way to engage with your buyers at this stage. Demo/Webinar Attendance.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

Scoop.it

OCTOBER 29, 2020

Put in writing on paper the type of people you want to talk to. You do not need a huge sample to know where you stand. The pattern repeats itself – immediate satisfaction (but in this case a positive one), positive message, easily shareable. But this is what in many cases separates viral from just good content.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Buzz Marketing for Technology

JULY 28, 2008

Sampling & remixing; borrowing & reshaping; appropriating & recontextualizing," in the words of the call for papers for the conference. IT Cost Cuts in 2008 May Be a Trend, Study Says A first-quarter 2008 survey conducted by Computer Economics suggests a possible slowdown in IT spending and staffing lies ahead.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Hinge Marketing

JULY 21, 2022

You can also repurpose your content as a video or webinar. Speak at events, webinars, and podcasts. A growing number of events require speakers to center their presentations on case studies. Why are case studies becoming a requirement? In short, avoid the use of the term “case study.”.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Hubspot

JULY 27, 2018

According to an UpWork study , the biggest drivers to freelance are flexibility, freedom, and earning potential, and the biggest barriers are income predictability, finding work, and benefits. These platforms also offer templates that you can use to display your work, like writing or design samples. Put it on paper.

Work Management 101

Work Management Peer-to-peer Copywriting Pricing 101