The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. It’s not about delivering a buttoned-up, formal presentation, it’s telling an impossible-to-ignore story. Most companies and presenters love to talk about themselves.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Marketing Insider Group

AUGUST 26, 2020

In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

SalesIntel

APRIL 17, 2024

Automation presents a solution to streamline your email processes and achieve scalable results. This article presents established best practices for implementing B2B email marketing automation effectively. Newsletters: While more involved, newsletters offer a lucrative opportunity for ongoing communication with subscribers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SendX

MARCH 5, 2021

Statistics show that such messages are opened in 45% of cases of cart abandonment. According to a 2019 study, every dollar spent on email marketing generates $42 in revenue. A regular customer can be presented with a novelty or reminder about a previously purchased product. For such cases, you may need vpn for roku.

Email Marketing 195

Email Marketing Advertising Channels Planning Mobile Advertising 195

Marketing Insider Group

JULY 6, 2020

If this is the case for your business, you’re missing out on a huge opportunity. Send out a company newsletter with a link to your page and encourage everyone to follow it. Case studies. Slides and presentations. Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Storytelling.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Trade Press Services

FEBRUARY 19, 2024

However, for those who work in business, banking, and STEM fields, being seen by the USCIS as a voice in their field can be a highly persuasive element to their case.” It’s important to ensure the content provides compelling evidence of an individual’s extraordinary abilities to bolster their case for visa approval.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Be sure webinar content addresses your target audiences’ most pressing pain points to help your presentations stand out from competition. Email Marketing Will email marketing still be relevant in 2023?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. They are well suited for audiences who enjoy audio/visual presentations. Industry Newsletters. Figure 6: Deltek’s Industry Newsletter to the Consulting Industry. 8 Benefits of Premium Content.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

ViewPoint

JULY 26, 2018

Case studies. Not all radio program podcasts lend themselves to being used as case studies, but Jane notices that with a little work, this program fits the basic criteria. She has what she needs for the case study. Newsletter. George’s newsletter is posted to the database monthly.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Contently

OCTOBER 5, 2020

Depending on your study of choice, click-through rates clock in around 0.2 In this case, however, we made one important tweak that might seem counterintuitive: We used the space to promote ourselves. We came to expect around 600-700 leads per presentation, give or take a few depending on the topic. ” If only.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

ClearVoice

AUGUST 25, 2023

You might use case studies to show off the product in action. Send email newsletters. It will help you decide how to present the information in a way that keeps them interested. Its newsletter audience grew by more than 70%. You could make an explainer video that details the problem and the solution.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

ClearVoice

SEPTEMBER 22, 2023

Then, presenting it strategically. Content creation means creating new content to publish on your blog, in newsletters, and in social media feeds. Doing giveaways can also be a great way to get more emails for your newsletter campaigns. It will also help you fill in holes in your content calendar.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Brandpoint

MARCH 15, 2023

Nearly three out of four (74%) manufacturing marketers used email newsletters in the past year and 65% used email to share content with prospects. Until they’re ready to discuss quotes and contracts, drip campaigns and e-newsletters will keep your brand in their field of awareness. The ROI on email marketing is $36 for every $1 spent.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Zoominfo

JANUARY 19, 2021

That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. It serves as a validator for offering up contact information and a promotional space for other content, such as relevant articles, newsletters, and social media channels.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Hubspot

MARCH 1, 2021

Success stories / case studies (73%). Professional website design and presentation (69%). During the registration process, you can ask them to sign up for your newsletter, allowing you to add them to ongoing marketing communications. to have access to these charts for use in your own presentations.

Marketing Websites 101

Marketing Websites Marketing Budget Case Study Case Studies 101

SnapApp

OCTOBER 31, 2017

Inclusion in newsletters. We featured the research and webinar as core content in our monthly marketing newsletter to drive attendance. . . We incorporated the stats into our presentations, and also created collateral to give to attendees, driving them to the research resources page. . . Event promo.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

MKT1

JANUARY 11, 2024

After reading this newsletter, you should have a few products to check out and a better tactical understanding of how AI can make you a better marketer. So stop spending your time doing millions of Google searches, wrestling with complex formulas, and doing expensive studies, etc. Who is it for? Who is it for? Who is it for?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Liveintent

SEPTEMBER 23, 2020

But email newsletters, with a 53% increase in engagement rates, were a close second. This means that online users are spending time reading and interacting with content, presenting a golden opportunity for digital publishers to polish up older content and ramp up the production of new content that readers want right now.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. Present different aspects of your business or personal journey that could capture media interest. Include PDFs or clippings of any published articles about you or your company.

Press 130

Press Personalization Brand Identity Branding 130

Brandpoint

DECEMBER 27, 2018

According to a study by Content Marketing Institute and Marketing Profs, 68 percent of responding B2B marketers successfully generated leads and 58 percent successfully nurtured leads through their content marketing practice. Case studies. Case studies showcase stories and results of your work with customers.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

MKT1

FEBRUARY 12, 2024

In this newsletter: This newsletter is a companion to “Intro the MKT1 Method”, an overview of our core principles for building B2B marketing teams. Find the newsletter, video, and slides here. If you are interested in sponsoring our newsletter, email us at sponsorships@mkt1.co

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

Contently

MAY 4, 2023

Live or pre-recorded presentations are an option here. Cover performers may have a back-catalog of relationships in the organization or industry as well, making them the right interviewer for a video case study with a long-time customer or an iconic industry leader. Learn more about content strategy every week.

SME 143

SME Work Management Tips Content 143

Scoop.it

MAY 18, 2021

And if they read your newsletters, blog, and social media more willingly, it leads to higher trust and even better conversions. Let’s briefly outline the core features of curated content : It’s always based on already existing pieces: articles, studies, posts, or tweets. I expect to see something like newsletters from Preply.

Curation 97

Curation eCommerce Business Content 97

FunnelEnvy

OCTOBER 2, 2023

From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool. Source: HubSpot Whether it’s a sign-up form for a newsletter or a contact form for inquiries, how you frame these forms can significantly impact conversion rates.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

ClearVoice

JULY 12, 2021

That may not be literally true in every case. It can evaluate both the expected and the unlikely or “worst-case” conditions. The World Future Studies Federation. Smart, insightful email newsletters can be a valuable tool for thinking like a #futurist and building a #forecast for your company. Click To Tweet.

Forecasting 126

Forecasting Business Lead Ranking Terms and Conditions 126

Scoop.it

OCTOBER 27, 2022

Building a relationship with your customers starts with presenting yourself as a valuable source of information. Psst … wanna use curated content to generate internal email newsletters in just a few clicks? Collect and publish hot of the press case studies on your blog. Let’s take a look. See how we can help.

Curation 86

Curation Work Management Marketing Management Service 86

Martech

DECEMBER 26, 2023

Tactics Joint campaign messaging Unlike the co-marketing of old, when the vendor and the partner stated their value propositions side by side in marketing messages, smart vendors today present a joint value message. This means demos, content, case studies, and especially knowledge about applications.

Work Management 109

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 109

Sword and the Script | B2B

FEBRUARY 12, 2022

However, there’s been a flood of worthy ideas and studies on the topic of trust in business. UML is an occasional roundup of three related articles, links or studies, that I have vetted, wrapped in insight, and presented here for your perusal. In other words, candor – as I wrote in a recent monthly newsletter – is powerful.

B2B Thought Leadership 73

B2B Thought Leadership Ethics Thought Leadership Trust Marketing 73

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Whether it’s persona research , feature releases, internal/external presentations, or a new product launch, the two teams are tied to each other.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Sprout Social

FEBRUARY 1, 2024

What social listening can tell you about your customers (present and future) Mining through social listening insights pinpoints tangible ways to improve the customer experience and create tailored marketing strategies. Her YouTube channel and newsletter provide tips on how to use the tool. Here’s how.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

FunnelEnvy

FEBRUARY 19, 2024

Feature testimonials, case studies, and logos from satisfied customers to establish credibility and build trust with first-time visitors. Tell visitors exactly what you want them to do next, whether signing up for a free trial, scheduling a demo, or subscribing to your newsletter. Social Proof Builds Trust.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

PureB2B

JUNE 20, 2022

It was first studied by Robert Cialdini in his 1984 work, Influence. Push for case studies. Case studies take the power of social proof and multiply it many times over by expanding a short review into a meatier discussion. Effective case studies make the client the hero. Bank on social proof.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record. So, what can this post offer that you couldn’t find with a simple Google search?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

DECEMBER 21, 2020

Coordinate with your team to see if this is a one-off marketing email like a monthly newsletter, or if you're being asked to write for a series of emails, like a nurture campaign. You may end up creating several pieces of content for a crisis including blog posts, social media posts, emails, an announcement from the CEO, a newsletter, etc.

Copywriting 101

Copywriting Template Work Management Marketing Management 101