NetLine

JUNE 22, 2023

Indeed, research shows that about one-fifth of B2B marketing and sales professionals say that the lead hand-off process is one of the top factors that contribute to a disjointed customer experience. For example, research has revealed that data quality is the top challenge facing marketing professionals when using intent data.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers.

Paid Content 347

Paid Content Social Marketing Paid Search Agency Advertising Agencies 347

DealSignal

DECEMBER 12, 2018

Case Study: How DealSignal ABM Contact Discovery & Lead Enrichment Help Pramata Lift Conversions 4x. Eliminated manual research & wasted outreach. Read the case study to learn how complete, accurate data is helping Pramata drive real sales results! Read the case study. 25% faster sales cycles.

Case Study 59

Case Study Case Studies Account Based Marketing ABM 59

DealSignal

FEBRUARY 7, 2019

Case Study: How DealSignal Contact Discovery & Lead Enrichment Helped FloQast Increase its Total Audience 5x. In this case study, you’ll learn how DealSignal’s dynamic Contact Data Platform has helped FloQast: 5x Audience coverage of their core buyer persona in target accounts. “ Sarah Strid.

Case Study 56

Case Study Case Studies Studies ROI 56

DealSignal

MARCH 16, 2018

Case Study: How DealSignal Helped a SaaS Company Improve Target Audience Coverage, Increase Conversions. Save time by eliminating manual research, wasted sales outreach. Note: The company’s management considers DealSignal such a competitive advantage that they have asked us to keep their name off the case study!

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Tony Zambito

DECEMBER 14, 2020

It does not take a huge scientific study to see that confidence has been shaken in a lot of industries. An example from our Center for Buyer Insights Buyer Outlook Study : “Here’s the thing, while we have seen a tremendous spike, we know it is not normal. Validating how our product or services does what we say it does.

Ad Building 271

Ad Building Urgency Marketing Case Studies B2B Sales 271

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Vision Edge Marketing

OCTOBER 18, 2018

For each race that made the initial list, we researched that race’s previous years’ information for course, racers, and winner details. In the case study Thorough Competitive Analysis Leads to Successful Shift in Business Strategy you can learn how one of our customers applied this approach. Know what you need to know.

Work Management 183

Work Management Analysis Validation Marketing Management 183

Marketing Insider Group

DECEMBER 8, 2021

One of the most important steps in building an influencer program is research and analytics. In this case, there is value from B2B influence, which could have an everlasting benefit. Over the last decade, hundreds of studies and research reports have validated this point. Brand building to familiar faces.

Enterprise Management 303

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 303

KoMarketing Associates

DECEMBER 8, 2021

They are more likely to research a problem (sometimes for weeks) before settling on a solution. B2B buyers spend just 17% of the buying cycle time meeting with potential suppliers — the rest of the time is spent researching and meeting with their buying group. Validation stage. Conversions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

ClearVoice

MARCH 22, 2021

Marketing activities midway through the funnel support research and evaluation through solution-focused content that helps mid-funnel buyers solve their problem. Marketing activities midway through the funnel support research and evaluation through solution-focused content that helps mid-funnel buyers solve their problem. The funnel.

Top of Funnel 52

Top of Funnel Marketing Funnels Work Management Marketing Management 52

KoMarketing Associates

APRIL 1, 2020

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. These tactics are meant to build validate vendor expertise as well as improve performance in broader B2B SEO initiatives. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Convince & Convert

MAY 9, 2024

Let’s Look at the Data Here are a few interesting stats to review: According to the latest research from Edison Research, just over one-third (34%) of the U.S. Source: Magellan AI, Podcast advertising benchmarks: Q1 2024 These are interesting points, and validates that yes – there is still consumer interest in podcasts.

Brand Identity 138

Brand Identity Branding Advertising Agencies Allocation 138

ClearVoice

APRIL 13, 2024

For example, other companies might think their users need more instructional content when, in reality, they are looking for case-study-type pieces. Validate content strategy. If you’re unsure about your content strategy and you want to validate its relevance and efficacy to some degree, pay attention to your user feedback.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Hinge Marketing

OCTOBER 26, 2022

One of the best places to start getting your questions answered is the 4 th edition of our pioneering study of professional services buyers and sellers called Inside the Buyer’s Brain, Fourth Edition: Technology & Software Edition. About the Research. Case studies are only part of the equation. in 2020 to 14.6%

Software 121

Software Buy Trends Case Studies 121

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 107

Merchandising Marketing Analytics Tools Conversion Lead Ranking 107

Content Standard

MAY 22, 2019

Creating original research is a win-win for marketers and consumers. Rebecca Lieb, co-founder of Kaleido Insights, advocates for original research in a study by Buzzsumo and Mantis Research: “Organizations that take on original research can accomplish a great deal, for content marketing and beyond.

Research 98

Research Sample Planning Brand Identity 98

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study. This year’s study taps into a robust sample. Full research reports are available for each of the industries.

Studies 132

Studies Peer-to-peer Sample Digital Transformation 132

Marketing Craftmanship

JANUARY 8, 2021

Neither of those endorsements, however, would provide strong validation for marketing’s return on investment. This can include everything from their pitch letters and PowerPoint presentations to case studies and demos. And when asked directly, prospects often claim that they can’t recall.

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Webbiquity

JANUARY 18, 2024

So, do your research. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. The message must include your valid physical postal address. Without further ado, here are eight vital steps.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Contently

APRIL 6, 2023

But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. What Is a Buyer Persona?

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Topical ideation (based on what they were qualified to write about), keyword research, content structure, content type, etc.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Exo B2B

NOVEMBER 22, 2018

But what is the relationship between survey results and B2B marketing research? If anything, this seems to undermine the confidence we have in marketing research. I find that fewer and fewer customers are excited at the idea of investing in rigorous marketing research. Does marketing research kill the entrepreneurial spirit?

Research 51

Research B2B Marketing Work Management B2B 51

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 95

Research B2B Marketing Sample Planning 95

Outgrow

APRIL 29, 2024

Numbers: Statistics like “X people use this product” or “Y customers satisfied” create a sense of popularity and validation. Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Belkins

JANUARY 21, 2020

While every prospect in it seems viable and valid, without proper segmentation and details, it’s hard to tell if they’re worth reaching out to. In case your target audience is extra cautious and prefers to take things slowly, you can work on test services and samples, making your introduction as subtle as possible. What could go wrong?

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Research 59

SalesGrape

SEPTEMBER 14, 2023

To ensure effective prospecting: Research: Conduct thorough research on your target market to understand their pain points and needs. Reference Relevant Information: Mention specific pain points or challenges that your product or service can solve based on your research.

High Quality Lead 64

High Quality Lead Ideal Customer Profiles Telemarketing Lead Scoring 64

Binary Demand

JULY 21, 2023

Intent data is essential for B2B marketing and salespeople to target prospects during their product or service research phase precisely. Qualitative Data Qualitative data complements quantitative data in customer research, capturing non-numerical insights. Are There Any Reputable Companies That Offer Company Databases?

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. The Case for Inbound Content Marketing. And it is here where we find one of the primary use cases of inbound content marketing. See also: Crux Solutions Case Story.

Paid Content 137

Paid Content Top of Funnel Content Marketing Planning 137

B2B Digital Marketer

JUNE 6, 2024

How to Effectively Integrate Go-to-Market Strategies Conduct Market Research: Gather comprehensive data on your target market, including customer needs, preferences, pain points, and competitors to identify opportunities and threats.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

Marketing Insider Group

JANUARY 24, 2023

One of the most important steps in building an influencer program is research and analytics. In this case, there is value from using B2B influencers, which could have an everlasting benefit. Over the last decade, hundreds of studies and research reports have validated this point.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Choozle

FEBRUARY 12, 2019

Just in case your own numbers aren’t speaking enough for themselves, this stat is a pretty good one to show that your paid search efforts aren’t for nothing. In DemandGen’s article about the rise of Millennial buyers, they mention that recent research has shown a clear disconnect between B2B companies and their buyers.

Validation 42

Validation Paid Search Agency Marketing Management Mobile Advertising 42

KoMarketing Associates

DECEMBER 27, 2017

Collaborative Research with Ascend2 – This past year our organizations collaborated on two research reports: The State of Lead Generation for the Complex Sale and Account Based Marketing for B2B Marketers. This past year we decided to change that and released two new case studies on SEO-centric content marketing.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Only B2B

APRIL 3, 2024

This comprehensive data enables you to pinpoint prospects actively researching solutions akin to yours, indicating a heightened readiness to engage with your sales team. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Tomorrow People

DECEMBER 2, 2020

Marketing Defining and researching the target market, and developing the most appropriate positioning and messaging, and building a go-to-market strategy are central to product marketing. Customer research and development. Competitor research. Validating product market fit. Competitor research. Buyer personas.

Product 156

Product Planning Buyer Personas Paid Search Agency 156