KoMarketing Associates

OCTOBER 1, 2015

These statistics indicate that it helps to fully grasp a content marketing strategy before executing it, but how many B2B marketers have a documented plan? they rate them as more effective when compared with their peers who don’t have a documented strategy),” wrote the authors of the report. “B2B B2B Marketing Trends: 2015 and Beyond.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Convert

DECEMBER 8, 2020

Marketers can easily make informed guesses and calculated assumptions based on insights and industry best practices , but there might be another way to get extremely valuable insights for your next optimization campaign: conducting user research. But jumping into user research requires knowing how to conduct said research in the first place.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Create well-researched buyer personas for each segment to help your teams focus on their needs. Expand your team to handle the larger content workload.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Trade Press Services Newsletter

NOVEMBER 2, 2022

Produced by MarketingProfs and CMI , the annual study surveys more than 1,100 content marketers from around the globe about their experience with and predictions for the future of B2B content marketing. A documented marketing strategy is essential. The best news from this year’s report? Speaking engagements are back with a bang.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Most marketers and business professionals think of research as a tool to make better business decisions.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Moz

JANUARY 26, 2020

I’ve done a lot of research on featured snippets in the past. When filtering these keywords by SERP features with a featured snippet and ordering by position, you get the following: I then did similar research with both Moz Pro using their featured snippet filtering capabilities as well as SEMrush, allowing me to see historical ranking.

Case Studies 64

Case Studies Case Study Features Studies 64

Moz

FEBRUARY 10, 2020

Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community. Research, research, and more research on how to pull this off Identify keywords we wanted to target Change how we structured our on-page content Measure, test, and repeat the process.

Case Study 67

Case Study Case Studies Features Studies 67

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Start by defining a Center of Excellence team (CoE) that will provide leadership, best practices, research, support, and training on AI for the whole organization.

Training 154

Training Lead Ranking Phishing Paid Search Agency 154

Terminus

JANUARY 13, 2023

When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The ability to promote documents directly in a company’s LinkedIn feed without having to leave the platform? Linkedin Documents Ad let us do all of that within their platform, which is exceptionally cool.

Account Based Marketing 26

Account Based Marketing ABM Linkedin Paid Search Agency 26

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

Content Marketing Institute

MAY 4, 2018

The tension created between sales and marketing is one of the most well-documented relationships in the B2B environment. That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. CMI’s new research with LinkedIn indicates the answer to those questions is yes.

Top of Funnel 99

Top of Funnel Research Content Marketing Marketing Budget 99

Content Marketing Institute

JANUARY 16, 2018

Only 5% in UK somewhat committed to #contentmarketing report high success via @CMIContent #research. Set reasonable goals , document your strategy, create expectations based on your company and available resources, and put good processes in place. If you have a documented strategy, revisit it often. LisaBeets Click To Tweet.

Research 99

Research Content Marketing Paid Search Agency Marketing Budget Creation 99

Content Marketing Institute

NOVEMBER 7, 2018

According to our new research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IEEE GlobalSpec, only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content. Click To Tweet. Click To Tweet.

Research 92

Research Content Marketing Work Management Paid Search Agency 92

SalesGrape

SEPTEMBER 14, 2023

To ensure effective prospecting: Research: Conduct thorough research on your target market to understand their pain points and needs. Reference Relevant Information: Mention specific pain points or challenges that your product or service can solve based on your research.

High Quality Lead 60

High Quality Lead Ideal Customer Profiles Telemarketing Lead Scoring 60

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. spent the last couple months of 2016 carefully researching, planning, and creating a content marketing strategy for this year. 2) Target Audience Personas.

Top of Funnel 76

Top of Funnel Marketing & Strategy Marketing Strategy Planning 76

Oktopost

APRIL 26, 2024

Research shows that 81% of lawyers are already leveraging social media to set themselves apart professionally and 71% of them are acquiring clients through their social media marketing efforts. According to recent studies, 84% of law firms are already marketing their practices on social media.

Social Media 62

Social Media Work Management Marketing Management Media 62

Aberdeen

MARCH 28, 2023

Our study reveals that two-thirds of respondents (67%) believe that the development of advanced AI will alter society greatly, and in unexpected ways. Current and Future Business Use Cases for AI AI has long shown a great deal of promise and has been hyped as the next big thing. Want to Learn More About Our AI Research?

Marketing AI 98

Marketing AI Generation Case Studies User-Generated Content 98

Heinz Marketing

APRIL 17, 2024

I proceeded to test that assumption in a free trial with DataRobot (no affiliation with this blog – my research suggested that their platform was user friendly for novices). Business Case Walkthrough When I opened “Workbench” (where you run your models in the platform), I didn’t know where to start.

Marketing AI 59

Marketing AI Analytics Case Studies Training 59

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study. This year’s study taps into a robust sample. Full research reports are available for each of the industries.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Ambal's Amusings

SEPTEMBER 22, 2009

Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!).

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Content Marketing Institute

JULY 19, 2018

Or, maybe you need some great stats to help you build your business case for content marketing. Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. And stay tuned for new research results this fall.).

Research 107

Research Planning Content Marketing Peer-to-peer 107

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Trade Press Services

FEBRUARY 19, 2024

However, for those who work in business, banking, and STEM fields, being seen by the USCIS as a voice in their field can be a highly persuasive element to their case.” It’s important to ensure the content provides compelling evidence of an individual’s extraordinary abilities to bolster their case for visa approval.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. About the study. For more than a decade Hinge Research Institute has been conducting research into what drives extraordinary growth and profitability in professional services firms. Bottom line?

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Belkins

JANUARY 21, 2020

In case your target audience is extra cautious and prefers to take things slowly, you can work on test services and samples, making your introduction as subtle as possible. In many cases, a lack of understanding of the buyers’ needs and plans is to blame. But in fact, you absolutely can research and collect data on your own.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Research 59

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Market research ChatGPT is skilled at emulating customer personas in hypothetical interviews. Assessing ChatGPTs impact on key marketing functions 1.

Marketing AI 132

Marketing AI Enterprise Management Paid Search Agency Work Management 132

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Download Hinge’s Research as Content Guide and learn how to rise above the noise with research-based content. Research/Survey Reports . Research/Survey Reports.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Martech

FEBRUARY 8, 2024

Step up your LinkedIn strategy with documents and polls. How it helps you With the ability to share detailed documents such as case studies, reports or sales materials, you can deliver more informative and engaging content to your audience. Expanded insights and data management capabilities with limit increases.

Enterprise Management 109

Enterprise Management Sales Qualified Leads API Hubspot 109

Tiecas

FEBRUARY 5, 2024

Industrial marketing helps us showcase our unique selling points through targeted messaging, case studies, and customer testimonials. By delivering informative content such as whitepapers, case studies, and webinars, we can educate potential customers, build trust, and guide them through the sales funnel more effectively.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Hinge Marketing

JANUARY 30, 2017

We’re pleased to announce the release of our 2017 High-Growth Study. This annual study is part of our commitment to the ongoing study of the world’s fastest growing and most profitable professional services firms. This year’s study does not disappoint. Download the research summary here. At a Glance.

Peer-to-peer 48

Peer-to-peer Research Case Studies Buyer Personas 48

Top Rank Marketing

AUGUST 2, 2023

2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing. The comprehensive reports featured interviews with global B2B marketing leaders, case studies, industry trends, and future predictions, providing invaluable resources for B2B marketers.

Customer Surveys 84

Customer Surveys B2B Marketing B2B Marketing & Strategy 84

BOP Design

JUNE 8, 2021

Use Cases/Case Studies. Use cases or case studies are the best way to not tell but show your prospects what they can expect from your products or services. Industry Research. Content crafted around industry research is valuable to a wide audience as well, not just prospects. It’s really both.

B2B Marketing 102

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 102

Martech

MARCH 14, 2022

Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. However, based on my research, most marketers didn’t make substantial changes to their core marketing technology stack. But the sky is not falling just yet, my friends.

Work Management 127

Work Management Marketing Management Paid Search Agency Planning 127

Contently

APRIL 6, 2023

But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. What Is a Buyer Persona?

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164