Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter?

Media 94

Media Brand Identity Branding Storytelling 94

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Are you preparing to use content so your marketing team can generate leads and attract new customers?

Top of Funnel 77

Top of Funnel Marketing & Strategy Marketing Strategy Planning 77

Martech

FEBRUARY 8, 2024

Step up your LinkedIn strategy with documents and polls. Additionally, the “SPF & DMARC for All” update allows customers to directly copy DMARC and SPF records from HubSpot to their DNS and monitor the connection status within HubSpot itself. Enterprise-tier custom object record limits increased by 500,000.

Enterprise Management 110

Enterprise Management Sales Qualified Leads API Hubspot 110

Scoop.it

MARCH 14, 2024

Image Source Because he published real before-and-after results (aka, information deemed helpful to the reader), it became an engaging post that got more likes than Kyle’s average Instagram posts and raised several questions about the brand’s pills, too. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Marketing Insider Group

FEBRUARY 10, 2021

It plays a huge role in converting leads into paying customers. How do you say everything needed to win customers almost instantly? Quick Takeaways : Your value proposition is the unique value you promise to deliver to customers. Keep your customers at the center of your value proposition. We’ll show you how.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Parse.ly

DECEMBER 15, 2022

That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly technical documents. Before we dive into our own top content, we want to showcase incredible pieces from our customers. Read the HelloFresh case study. Read the Bloomberg case study.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

Marketing Insider Group

JANUARY 27, 2020

Keep the focus on your customers and their needs, not your company. January: Learn the Secret of a Powerful Content Strategy: Focus on the Customer. It only takes a little time, some imagination, and the secret sauce: customer-centric content that solves frustrating problems your target customers face. worry monsters?

Startups 318

Startups Marketing & Strategy Marketing Strategy Content Marketing 318

Salesforce Marketing Cloud

JUNE 12, 2023

84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. While many customers still use the phone, 57% now prefer to use digital channels.

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

Aberdeen

MARCH 28, 2023

Our study reveals that two-thirds of respondents (67%) believe that the development of advanced AI will alter society greatly, and in unexpected ways. Current and Future Business Use Cases for AI AI has long shown a great deal of promise and has been hyped as the next big thing. But it hasn’t necessarily been useful to the mainstream.

Marketing AI 98

Marketing AI Generation Case Studies User-Generated Content 98

Hubspot

FEBRUARY 1, 2017

Earning the trust of prospective customers can be a struggle. One of the best ways to prove your worth is through compelling case studies. When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers. 1) Find the Right Case Study Candidate.

Case Studies 36

Case Studies Case Study Studies Template 36

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Customer spotlights or interviews. In addition, if you have an exclusive or customer Facebook group that you manage, you can also go live in the group.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Tiecas

FEBRUARY 5, 2024

We can increase visibility and attract potential customers by optimizing our digital presence and delivering relevant content to our target audience. Building Brand Awareness : Building brand awareness is crucial for small to mid-sized manufacturing companies looking to expand their customer base.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

ClearVoice

MARCH 31, 2023

This has certainly been the case in the content world. AIs like ChaptGPT and Google’s Bard access a universe of information from the internet. This information allows the AI to generate content, like articles or images using user-generated prompts. One goal of content is to nurture customers along the marketing funnel.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Tomorrow People

OCTOBER 31, 2017

Have we ensured this case study subject (for example) can’t be identified? All you need is a content marketing strategy in place to stay on the straight and narrow, while still delivering great content to attract prospects and convert them into customers. Document your content marketing strategy. Responsibility.

Differentiation 255

Differentiation Verticals Work Management Marketing & Strategy 255

Oktopost

APRIL 26, 2024

This means, by the time they consider reaching out to a law firm, they have likely investigated your firm, its partners, past cases relevant to their situation, your competitors, and any additional information that could inform their decision.

Social Media 62

Social Media Work Management Marketing Management Media 62

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. We asked our panel of white paper experts "In what scenarios should video white papers be used?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

KoMarketing Associates

NOVEMBER 1, 2018

Tell positive stories about the ways your company serves your community and showcase your employees and other customers—real people. As reported in the 2018 Edelman Trust Barometer, people are increasingly looking to businesses and nongovernment organizations (NGOs) for reliable information. Provide value where and when you can.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

B2B Marketing Directions

JULY 4, 2021

In a survey of digital marketing leaders conducted by Gartner in November and December of last year, 63% of the respondents said they still struggle with delivering personalized customer experiences. Therefore, this topic is as timely today as when my original posts were published last year.)

Privacy 98

Privacy Personalization Gartner Privacy Policies 98

Sprout Social

APRIL 6, 2023

Let’s say you run a podcast and want to publish two episodes in the coming month. With a content calendar, you will be able to set schedules to finish each of these tasks in order to publish the episode on the desired date. This will ensure that your content is published regularly and on time.

Content 80

Content Work Management Ad Frequency Marketing Management 80

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. With this being the case, how is it expected that only a handful or only one person will be able to create compelling content? It Takes a Village-.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. With this being the case, how is it expected that only a handful or only one person will be able to create compelling content? It Takes a Village-.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. With this being the case, how is it expected that only a handful or only one person will be able to create compelling content? It Takes a Village-.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It expands brand reach According to a recent study from Gartner , B2B buyers value third-party interactions 1.4 That can look like reading reviews, speaking to customers and of course, consulting influencers. Here’s how.

Work Management 114

Work Management B2B Marketing Marketing Management Paid Search Agency 114

Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. It’s the Year of Customer Centricity (again). By my reckoning I have attended all but one of the ITSMA Marketing Vision events since.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Hinge Marketing

JUNE 14, 2021

To access a premium piece, an individual is typically required to fill out a registration form and provide an email address or other contact information. Since people are often reluctant to share their contact information, the content must be compelling enough to overcome this objection. Industry Newsletters.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Sprout Social

NOVEMBER 1, 2021

In a recent Edelman study of consumer trust, 63% of 18-34 year olds surveyed trust what influencers say about brands more than the brands themselves. When both your customers and your employees are already on social media, it makes sense to utilize this channel for advocacy. Published on Categories. Benefits for the employee.

Work Management 120

Work Management B2B Thought Leadership Thought Leadership Marketing Management 120

Optinmonster

MAY 20, 2022

Retargeting marketing is a strategy that can build brand awareness, move qualified leads into your sales funnel, and even grow the lifetime value of a customer. How Does a Retargeting Pixel Work for Publishers. A retargeting pixel is a way to remind potential customers about your brand after they leave your website.

Work Management 92

Work Management eCommerce Trigger Marketing Advertising Funnels 92

Sprout Social

APRIL 4, 2023

Stories can be a great way to drive leads and customers. According to a study , around 43% of social media users watch Stories more than other types of video content on Instagram. Facebook stories can be viewed by friends, followers or a custom audience chosen by the user.

Marketing Strategy 112

Marketing Strategy Marketing & Strategy Planning Work Management 112

Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. This type of educational content is extremely helpful as decision-makers build the internal business case for investing in your solution(s).

Work Management 88

Work Management Marketing Management Differentiation Education 88

Brightedge

JULY 22, 2022

Over the last two weeks, Google has made several significant updates to Search Central documentation. The documentation in Google Search Central reads as follows: “We don't allow content that promotes widely prohibited or regulated goods, services, or information that may facilitate serious, immediate, or long term harm to people.

SEO 52

SEO Lead Ranking Marketing Analytics Tools Long Tail Marketing 52

Belkins

DECEMBER 20, 2020

However, they might face difficulties with acquiring new customers. Here are some tips for you to win more clients: - Ask your existing customers for referrals. Publish compelling content in your blog to engage your audience. Explore a proven method of ideal customer profile creation that we apply at Belkins.

Ideal Customer Profiles 111

Ideal Customer Profiles Work Management Planning Advertising Agencies 111

Golden Spiral

APRIL 18, 2019

Healthcare research firms gather valuable data and insights that can inform your product functionality and end user priorities. The American Health Information Management Association (AHIMA) provides knowledge, resources, and tools to advance health information professional practice and standards for the delivery of quality healthcare.

Work Management 102

Work Management Marketing Management Research Organization 102

Optinmonster

FEBRUARY 27, 2023

Do you want to make a welcome popup to turn new visitors into subscribers, or even loyal customers? Check out the case study to see what else they did to get such great results! This and other campaigns resulted in 75% more paying customers every month for DateID. PodBike has a cool total conversion rate of over 18%.

Examples 72

Examples Intent Click Rate eCommerce 72

BenchmarkONE

NOVEMBER 10, 2021

A marketing plan is a document that outlines your paid advertising , social media, email, SEO, or content marketing strategy. In this case, the marketing plan describes the objectives of your strategy, such as increasing traffic to your website , building product awareness, or growing lead generation. Inform Your Content Marketing.

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans Marketing Budget Creation 81

ClearVoice

AUGUST 17, 2020

Successful, actionable content production involves more than putting an idea into words and clicking the publish button. Whether you want to invest in one quarter or one year, you can enjoy a documented strategy, content plan and analysis of the campaign’s success to evaluate the ROI of your marketing dollars. Got products.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Unbound B2B

JANUARY 10, 2023

Reading reviews and case studies is the best way to find the best outsourcing lead generation partner for your company. You’ll have immediate access to a team of pre-trained experts whose sole mission is to find new customers. The average sale price is the amount each customer spends on your company.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52