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Transactional SMS: The secret to improved customer engagement

Vision6

Then, look no further than transactional SMS. Transactional SMS helps businesses provide vital and time-sensitive information to their customers. In this article we will explore what transactional SMS is, how it works, its benefits, real-life use cases and how businesses can leverage transactional sms to improve customer engagement.

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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. If you’re already on board with SMS marketing, here are some tips and suggestions on how to maximize your success. Create an SMS Marketing Team.

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Marketing Automation for Education

ClickDimensions

Email marketing is just one method of communication, but stats show that SMS marketing also shouldn’t be ignored, especially for younger generations. Did you know SMS marketing has an average open rate of 98%? Campaign Automation is also highly useful in the case of personalization.

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70% of SMB marketers willing to pay more for tools with AI/automation

Martech

Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. Top use cases. Big interest. Companies using AI/automation are finding it a big time saver. Why we care.

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5 leading providers of enterprise marketing automation solutions

ClickZ

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. What is it?

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4 Ways Your Contact Center Can Get Started With Generative AI

Salesforce Marketing Cloud

84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. For agents working on several cases all at once, contact center AI can be a real timesaver.

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How to Identify Cross-Selling Opportunities in Your ABM Funnel

SmartBug Media

Integrate this data into your CRM to run a report on the most active users of your product.=. Make their lives easier by ensuring the account owner receives email or SMS notifications when their customer account is visiting your website or is visiting certain parts of your application. How does your organization measure this today?