Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. Four out of five LinkedIn members drive business decisions. Four out of five LinkedIn members drive business decisions.

Linkedin 130

Linkedin Work Management Rules Marketing Management 130

Strategic-IC

JANUARY 13, 2021

Imagine you can shape the opinion of these companies, the buying committees within them, and the individual decision makers responsible for purchasing. So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. It is not : • A means to spam your potential customers? •

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Meerkat Marketing

JANUARY 3, 2023

We love to continuously monitor and analyze our clients data on LinkedIn to look for trends in what is working and what is not working in order to optimize performance on the platform. What we’ve learned on LinkedIn from 2022: 1. LinkedIn is still a careers platform. What you should do in 2023. What you should do in 2023.

Linkedin 52

Linkedin Work Management Thought Leadership CAN-SPAM 52

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time? Post discussions consistently.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? development?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

KoMarketing Associates

MAY 11, 2016

As of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with. One great way to connect and demonstrate individual or company expertise is through LinkedIn Groups; these groups are highly targeted and allow you to connect with other professionals in your industry. I was not happy.

Linkedin 120

Linkedin B2B Thought Leadership B2B Marketing Thought Leadership 120

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. Why B2B sales teams need to be using social media for sales Long gone are the days of sales teams viewing social media as a nice-to-have marketing tool. The main platform for professionals, of course, is through LinkedIn.

Social Media 62

Social Media Top of Funnel B2B Thought Leadership Media 62

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Biznology

JULY 12, 2017

In the Ultimate Sales Machine: Turbocharge Your Business , Chet Holmes mentions that only 3% of your target market is ready to buy, 7% of your target market is open to buying but not looking, 30% of your market is comfortable with the status quo and 30% of your market believes they aren’t interested.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting.

Lead Generation 96

Lead Generation Linkedin Paid Content Generation 96

Digital B2B Marketing

SEPTEMBER 25, 2012

If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Comparing LinkedIn to Klout The process to give someone +K on Klout is very similar to LinkedIn. +K-ers A Gamified LinkedIn? Spam will increase.

Linkedin 100

Linkedin CAN-SPAM Ideal Customer Profiles Display 100

SmartBug Media

APRIL 1, 2019

LinkedIn is quickly becoming a must-have tool for B2B businesses. In fact, a recent survey found that LinkedIn generates more than 80 percent of a business’s total social media leads. Although the benefits of building a LinkedIn presence are clear, one feature of this robust tool hasn’t always had the best rep—LinkedIn groups.

Linkedin 92

Linkedin Buyer Personas Allocation CAN-SPAM 92

B2B Marketing Traction

JANUARY 15, 2015

Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. LinkedIn marketing'

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

Webbiquity

FEBRUARY 8, 2022

While much has been written lately about the Great Resignation and churn in the job market, labor force growth metrics show that worker shortages aren’t a short-term phenomenon but rather the new normal for employers. How can an organization make sure its workers feel valued, supported, appreciated, and listened to? The Launch.

Work Management 271

Work Management Marketing Management Startups CAN-SPAM 271

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Key Benefits Of B2B Social Media Marketing Strategies For Your GTM Plan.

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

EveryoneSocial

OCTOBER 1, 2019

One of the best places for organizations to grow their social media reach is on LinkedIn. LinkedIn has become a mega-platform for employees, customers, and your potential prospects. As such, your organization must dedicate time to mastering LinkedIn, or risk missing out on all of its great benefits. Neil Patel ). Neil Patel ).

Social Media 64

Social Media Linkedin Paid Search Agency Companies 64

PureB2B

APRIL 8, 2018

LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. The number one professional social network is also the channel where 43% of marketers have sourced their customers. Inactivity It's counterproductive for your brand not to be active on LinkedIn.

Linkedin 62

Linkedin Cost Business Ad Frequency 62

Oktopost

APRIL 27, 2024

Walk through with your advocates the goals of the contest, how to win, which actions are rewarded, and various prizes your advocates can take home. Don’t: Start gamifying without instructions Before launching your contest, your employees need to know how they can be successful.

Peer-to-peer 62

Peer-to-peer Training CAN-SPAM Social Media 62

accelerate agency

JUNE 3, 2020

There’s a good chance if you are reading this that you have a LinkedIn account. Many people join LinkedIn because they like the idea of a social network for professionals. They join the network, fill in their profile and that’s the end of the matter. That’s great news when you consider how much SEO can cost.

Linkedin 52

Linkedin SEO Paid Search Agency Peer-to-peer 52

PureB2B

APRIL 8, 2018

LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. The number one professional social network is also the channel where 43% of marketers have sourced their customers. It’s counterproductive for your brand not to be active on LinkedIn.

Linkedin 48

Linkedin Cost Business Ad Frequency 48

EveryoneSocial

AUGUST 21, 2018

Social Selling + LinkedIn. This post covers social selling on LinkedIn, some important stats, why more employees need to master social selling, and LinkedIn social selling tips. If you’ve been in sales or marketing, you are probably quite familiar or have at least heard of social selling. Why social selling on LinkedIn?

Linkedin 74

Linkedin Peer-to-peer Stats Ideal Customer Profiles 74

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I continue to believe Slideshare is one of the greatest opportunities in content marketing. Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Biznology

APRIL 15, 2014

Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Oktopost

SEPTEMBER 21, 2023

Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches. Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

B2B Marketing Traction

APRIL 14, 2011

I’m the Chief Marketing Officer (CMO) for Hire for Geeks, Scientists and Engineers. Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn. Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic. Could I help them?

Case Study 100

Case Study Case Studies Linkedin Studies 100

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. To hashtag or not to hashtag?

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. We’ve all been there: you open up your LinkedIn messages and find a sloppily-written note from a recruiter that hasn’t done their homework. You don’t interact with your network. They even spelled your name wrong.

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

PathFactory

FEBRUARY 10, 2023

The modern B2B buyer has changed, and they want more personalization ( and less emails ) in their marketing outreach. The folks at PathFactory partnered with Blind Zebra, a sales coaching company, to offer a few tips on how companies can refresh their pipeline gen strategy for the modern market. Create quality content.

High Quality Lead 52

High Quality Lead Efficiency Top of Funnel CMS Development 52

SmartBug Media

JULY 25, 2022

It’s nearly the end of the month or quarter, you view your marketing dashboard to check on your metrics, and you see that your lead numbers are not hitting the mark. Lead numbers can be impacted by a number of factors that are out of our control as marketers. So what can you do? Use LinkedIn as an event driver.

Lead Gen 98

Lead Gen Lead Scoring Lead Ranking Leads 98

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. And when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Here are a few ways that social media contributes to your go-to-market plan.

Social Media 100

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 100

Thinkers360

MARCH 7, 2024

Strong thought leadership content which gives customers unique ideas and insights which they can apply in their everyday work has considerable financial benefits. In many ways you must be that much more vigilant about how you present yourself to the market, prospects, and clients.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

EveryoneSocial

OCTOBER 20, 2020

But how can we be deliberate about our use of social media, especially when it comes to social media in the workplace ? Bazaar Voice ) Peer-to-peer marketing is the leading driver behind 20-50% of all purchasing decisions. Please message me on LinkedIn with your findings! Social Media in the Workplace. McKinsey ).

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Engagio

OCTOBER 18, 2023

They bridge the gap between sales and marketing and act like the initial handshake in the B2B world — a crucial first step in a long-term relationship between businesses. In account-based sales development, the SDRs work in conjunction with marketing and AEs to create new opportunities for new and existing customers. What is ABSD?

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Sprout Social

JANUARY 31, 2024

From there, you can draw insights to boost engagement. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. You can keep a pulse on your top-performing content on your YouTube Studio dashboard. Video duration.

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99