Litmus

MARCH 8, 2021

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. The penalties for non-compliance with GDPR can be severe. Create an Opt-In Process.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This happens when your subscribers opt in through a sign-up form.

Email Marketing 116

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 116

Litmus

MARCH 18, 2021

So how can you get closer to this ultimate email dream? If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints. And trust me, you do not want unsubscribes or spam complaints.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Vision6

JANUARY 16, 2022

GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? It’s important for all businesses to be informed about the changing laws around email compliance and security so they can avoid breaking them. All this talk of laws and regulations can sound overwhelming right? Current regulations for email marketing.

SMS 98

SMS CAN-SPAM Privacy Opt-out 98

SmartBug Media

JUNE 2, 2022

A high bounce rate can hurt the overall send health of your IP address. Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States. Double Opt-In. Call to Action (CTA). Use a call to action!

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Adobe Experience Cloud Blog

JULY 26, 2016

Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. How CAN-SPAM Works, and What it Requires.

CAN-SPAM 48

CAN-SPAM Opt-out Opt-in Privacy 48

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

SendX

FEBRUARY 26, 2021

What Benefits Can You Get from Email Marketing as a Financial Advisor? Here are some of the specific benefits that you as a financial advisor can expect to see: Speaking directly to your target market How many opportunities do you get to send a personal message straight to those in your target market? The answer is a resounding yes.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. As you might have already guessed, it will have major repercussions for email marketing. You’ve got this.

Privacy Protection 108

Privacy Protection Privacy Open Rate Deliverability 108

Vision6

MAY 2, 2023

In this article we’ll explore ticking all the consent boxes, and some prime examples of what to do and what not to do. The second law relates to Australia’s privacy laws and it’s crucial for any business engaging in marketing a product or service especially now with our online landscape. No brainer right? Consent consent consent!

SMS 52

SMS CAN-SPAM Opt-out Opt-in 52

Navigate the Channel

APRIL 24, 2018

New data privacy laws around the world are going to affect North American business more than ever, and savvy executives are taking note. If your outreach relies on email blasts that are not opt in, you should change your strategy immediately. North American Copycat Lawmakers. They also reach across continental lines.

Privacy 62

Privacy Blast Campaigns Paid Search Agency Opt-out 62

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

FEBRUARY 4, 2022

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This happens when your subscribers Opt-in (In) through a sign-up form.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

SalesIntel

OCTOBER 5, 2023

A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. These criteria can include demographics, behaviors, preferences, and other relevant data points. Optimized Timing: You can also time your emails more effectively by segmenting your list.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Spam complaint rate.

Deliverability 104

Deliverability CAN-SPAM Privacy Protection Churn Rate 104

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

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Opt-in Marketing AI Email Marketing Opt-out 111

Marketing Graham

OCTOBER 20, 2020

Their full titles are the ‘ General Data Protection Regulation ‘ and the ‘Privacy & Electronic Communication Regulation’ GDPR governs how you store a person’s data, PECR governs how you contact them electronically. As an example, many Accountancy firms and Solicitors are partnerships. It depends.

Email Marketing 98

Email Marketing B2B Marketing Opt-out Opt-in 98

Vision6

MAY 1, 2023

Are you looking for a reliable yet efficient way to effectively communicate with your customers without bombarding them with unwanted spam or promotional messages? From order and appointment confirmations to on-demand customer support and payment reminders, they can be integral to any suitable communication strategy.

SMS 52

SMS Work Management CAN-SPAM Marketing Management 52

PureB2B

MAY 30, 2022

Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. Is cold outreach still a viable sales strategy and how does GDPR affect B2B?

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. B2B Email Marketing Regulations: CAN-SPAM vs. CASL vs. the GDPR.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Mailmunch

MAY 27, 2021

A lot of marketers find themselves at a point where they need people they can email – quickly and cheaply. But acting on this moment of desperation and purchasing an email list can cause more harm than good. . How can you acquire email lists? . Create an opt-in email list . Buying an email list .

Buy 74

Buy Opt-out Opt-in CAN-SPAM 74

Hubspot

MAY 10, 2022

Text and live chat can be fantastic mediums for staying top-of-mind for your prospects, which is leading to the evolution of business conversations. Yes, it is perfectly legal — so long as prospects willingly provided their information to you and opted in for texts. Does text messaging for sales violate privacy laws?

Conversion Rate 69

Conversion Rate Conversion Opt-out Opt-in 69

ANNUITAS

MAY 29, 2014

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent.

B2B Marketing 100

B2B Marketing Opt-in Opt-out B2B 100

Outreach

AUGUST 24, 2021

With an optimal outbound strategy, you can as much as double your SDR team’s performance , so you’ll want to understand these metrics and have a sense of what general benchmarks to strive for. A “response” can be any form of contact triggered by the email, such as a reply or a returned call. Opt-out rate. Top line response rate.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Optinmonster

DECEMBER 1, 2020

But if you’re not 100% clear on rules like GDPR and the CAN-SPAM act of 2003, you could be risking heavy penalties and fines. Unfortunately, the rules for permission-based email marketing run deeper, and it can be confusing to many online business owners. Let’s dive in! What Is Permission-Based Email Marketing?

Email Marketing 98

Email Marketing CAN-SPAM Paid Search Agency Rules 98

PureB2B

MAY 30, 2022

It is a new piece of European Union legislation meant to protect the privacy of personal data and give EU data subjects more control over their own personal information. GDPR is a massive law—to the point where giving a meaningful overview can be daunting. Legitimate Interest – How It Works & Is It a Loophole?

Opt-out 62

Opt-out Opt-in Ideal Customer Profiles Trade Show 62

PureB2B

JUNE 21, 2022

Before we delve into the drawbacks or benefits of either approach, and how a database of people that have opted-in to receive information about your products and services results in better leads, let’s define our terms. For B2B customers, permission-based or opt-in marketing usually yields stronger leads and, ultimately, more sales.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Planning Opt-out 62

Litmus

MARCH 2, 2020

Were their predictions on personalization and dynamic content, interactivity, integration, and privacy on point, or better made for 2030 instead? This is a perfect example of using data in a smart way—but the majority of brands still have some room for improvement. “How will email marketing change by the end of the decade?”.

Privacy 70

Privacy CAN-SPAM Leads Lead 70

ClickZ

SEPTEMBER 21, 2020

While Apple has not eliminated this important identifier, the company has made it less useful because users will need to go through an opt-in process, which will likely mean a significant reduction in IDFA. Apple’s move is really a classic example of the old quip: “Hell is paved with good intentions.” Shrinkage of the app market.

Advertisements 105

Advertisements Advertising Marketing AI Mobile Advertising 105

DotDigital

OCTOBER 11, 2021

SMS marketing has often been overlooked when searching for the best marketing communication, with many opting for email or social media marketing instead. There was always one major drawback to SMS marketing – Spam. Spam was prevalent and branded text messages were considered a nuisance. That’s the power of SMS marketing.

SMS 59

SMS P2P Paid Search Agency Privacy Protection 59

ConvertKit

JANUARY 14, 2022

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: September 2021. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: September 2021. October 2021.

Deliverability 79

Deliverability Open Rate Click Rate Opt-out 79

QuanticMind

OCTOBER 9, 2023

When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? Was it recommended to you by a colleague?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Litmus

JULY 30, 2021

Open rates can be deceptive. While there are many email metrics you can measure, this one packs a punch. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. Here are five ways you can put them into practice right away. Privacy policy notifications.

Open Rate 110

Open Rate Peer-to-peer Privacy Policies Click Rate 110