Litmus

FEBRUARY 5, 2024

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing, you can identify and fix issues that might otherwise land your emails in spam—long before you hit send.

CAN-SPAM 111

CAN-SPAM Deliverability Phishing Domain 111

SendX

NOVEMBER 10, 2020

“Email marketing is dead!” The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. You can’t just send an email to your audience and expect instant conversion. You can start building a relationship with them, only after you have welcomed them.

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

Navigate the Channel

AUGUST 23, 2023

Crafting an attention-grabbing subject line and a compelling email body is just the start. The true effectiveness of your B2B email campaign hinges on whether it successfully reaches the recipient’s inbox. With crowded email folders and stringent spam filters, this challenge is more complex than ever.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. The users can track their open rates, clicks, unsubscribes, etc.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

DiscoverOrg

MARCH 8, 2017

Here are just a few ways that unverified bargain contact lists can lead to sales drought rather than providing that rainmaker resource you wanted. Your Email Campaign is Bound to Get Shut Down. Email marketing providers take the quality of your contact lists seriously. We can almost guarantee it.

Contacts 240

Contacts Top of Funnel CAN-SPAM Deliverability 240

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. According to our research , email remains the best way to connect with customers. You can get started right away by sharing the value of your products or services.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Personalized email is much more than simply auto-inserting the recipient’s first name. The Importance of Email Personalization in Marketing.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Predictive Response

JUNE 17, 2019

While creating a nonprofit organization is altruistic and positive, it can be extremely. Using automated email software and the right workflow strategy is one way to quickly improve your ability to reach. Share Resources with Subscribers. Share resources with your subscribers three days after their initial sign-up date.

Email Campaigns 40

Email Campaigns Automation Campaigns Effectiveness 40

Heinz Marketing

SEPTEMBER 17, 2023

Email on Acid is a comprehensive email testing and optimization platform designed to help email marketers ensure that their email campaigns render properly across various email clients, devices, and browsers. Spam and Deliverability Testing. Email Analytics. What is it?

Deliverability 70

Deliverability CAN-SPAM Email Marketing Validation 70

Zoominfo

MARCH 8, 2022

You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. It can take several forms: Missing contact fields (phone numbers, emails, physical addresses, etc.) What is poor data quality?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Predictive Response

JANUARY 7, 2023

However, these numbers only make sense if you have a plan or strategy in place to make sure you are getting the most out of the time and resources spent creating your email campaigns. Before you press the send button to everyone on your email list, you want to get extremely clear on who you are sending your emails to.

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

Martech

APRIL 5, 2023

How to make more sales with email: assess your current performance Before you drastically change your email marketing strategy, it pays to take a step back and assess how your emails have been performing. That will allow you to identify what resonates most with your audience so you can create more similar emails.

Deliverability 113

Deliverability CAN-SPAM Lead Scoring Lead Ranking 113

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Litmus

JANUARY 5, 2022

Building the perfect email campaign takes time and resources. No marketer wants to hit send only to get labeled as spam and end up in the junk folder. Understanding email deliverability starts long before a campaign launch. Deliverability can feel a bit intimidating, don’t be alarmed—we have you covered!

Deliverability 89

Deliverability CAN-SPAM Guidelines Curation 89

Only B2B

JULY 29, 2021

What percentage of total website traffic is coming from your email marketing campaigns? This way you can measure how successful your email marketing campaign is performing. The conversion rate is the measurement of how many clicked to the linked you have provided in the email and performed the desired action.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact.

Webinar Metrics 114

Webinar Metrics Deliverability CAN-SPAM Co-Registration 114

Litmus

JULY 15, 2022

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send.

CAN-SPAM 87

CAN-SPAM Deliverability Phishing Domain 87

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. Which Has Better Reach: Email or Social Media? Email list is an owned media.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Litmus

OCTOBER 1, 2021

You work hard to craft the right message and perfect design for your email campaigns. But those hours and hours spent optimizing your copy and troubleshooting tricky rendering issues are wasted if those emails don’t make it to the inbox. Understanding what causes an email to land in the junk folder can be difficult.

CAN-SPAM 88

CAN-SPAM Deliverability Domain Ad Exchange 88

SendX

MAY 6, 2021

A lead is a prospect that you can convert into a paying customer. You can continue to build on this by providing valuable, engaging and informative content on a scheduled basis. To do so, you first need to collect email addresses. Traditional fields include name, email address, contact number, etc.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Salesforce Marketing Cloud

FEBRUARY 2, 2023

If your company uses multiple email service providers (ESPs), you know how much of a hurdle that can be for effective marketing campaigns. However, there are ways to consolidate email platforms to make your life easier and your customer experiences much better. Hertz was no different.

Work Management 98

Work Management Marketing Management Service CAN-SPAM 98

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. We understand.

Creativity 321

Creativity Examples Marketing Budget Urgency Marketing 321

Optinmonster

DECEMBER 1, 2020

Email marketing is still the best way to collect new leads, build relationships with customers, and drive more sales. But if you’re not 100% clear on rules like GDPR and the CAN-SPAM act of 2003, you could be risking heavy penalties and fines. What Is Permission-Based Email Marketing?

Email Marketing 99

Email Marketing CAN-SPAM Paid Search Agency Rules 99

Adobe Experience Cloud Blog

OCTOBER 24, 2018

But just because it never goes away doesn’t mean it can be swept under the rug. Bad data is a BIG problem that companies can’t afford to ignore. That’s a lot of time, money, and resources spent on database health. Best of all, if automated it’s also incredibly simple—and you can start using it today.

Marketing Management 128

Marketing Management CAN-SPAM B2B Thought Leadership Zoominfo 128

DealSignal

JUNE 10, 2022

Yet, marketers have veered away from running large-scale marketing campaigns due to fears around email deliverability and issues with their marketing automation systems. Sales teams can be effective when writing one-to-one emails to prospects but often abuse mass email, which can cause havoc for your company’s email system.

Deliverability 52

Deliverability Marketing Automation Services CAN-SPAM Domain 52

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here.

Work Management 98

Work Management Marketing Management Validation Software 98

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. These errors can sabotage your efforts, waste resources and damage your brand’s reputation.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Optinmonster

DECEMBER 24, 2020

Do you want to prevent spam from getting on your email list but not sure where to start? Growing your contact list can be tough. That way, you can avoid paying your email service provider for contacts that will never become customers. Why Spam Email Signups Are So Harmful.

CAN-SPAM 79

CAN-SPAM Deliverability Click Rate Sales Qualified Leads 79

Sharpspring

JUNE 9, 2020

By the end of this article you should be able to better understand email metrics and more easily recognize when there is a need for improvement so you can get more mail delivered to the intended inbox. Key Email Metrics to Monitor: Hard Bounce. Spam Complaint. email was sent to a non-existent domain. Spam Trap.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

Vision6

APRIL 25, 2023

The main purpose of a welcome email is to greet new subscribers by giving them a little taste of what’s to come and provide helpful resources about your products or services. Why are welcome emails important? Welcome emails are an essential component of your email marketing strategy.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

SalesIntel

OCTOBER 5, 2023

As we’ll explore, email marketing is the beating heart of many B2B campaigns. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. These criteria can include demographics, behaviors, preferences, and other relevant data points.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65