Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

SendX

MAY 6, 2021

A lead is a prospect that you can convert into a paying customer. They may have expressed interest in your brand, or you’ve sought them out based on certain criteria, and now need to show them that your service will solve their problems. To do so, you first need to collect email addresses. But now you need leads.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. When you look at email marketing’s effectiveness, it’s pretty clear that it’s an equally strong contender. Email and social media aren’t mutually exclusive marketing tools. Email Marketing vs. Social Media Usage There are more than 5.3

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Social Media Email Marketing Social Marketing Marketing Budget 111

Sharpspring

JUNE 9, 2020

By the end of this article you should be able to better understand email metrics and more easily recognize when there is a need for improvement so you can get more mail delivered to the intended inbox. Key Email Metrics to Monitor: Hard Bounce. Spam Complaint. email was sent to a non-existent domain. Spam Trap.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

Salesforce Marketing Cloud

FEBRUARY 2, 2023

If your company uses multiple email service providers (ESPs), you know how much of a hurdle that can be for effective marketing campaigns. However, there are ways to consolidate email platforms to make your life easier and your customer experiences much better. Hertz was no different.

Work Management 98

Work Management Marketing Management Service CAN-SPAM 98

Optinmonster

DECEMBER 1, 2020

Are you totally clear on the ins and outs of permission-based email marketing? Email marketing is still the best way to collect new leads, build relationships with customers, and drive more sales. But if you’re not 100% clear on rules like GDPR and the CAN-SPAM act of 2003, you could be risking heavy penalties and fines.

Email Marketing 98

Email Marketing CAN-SPAM Paid Search Agency Rules 98

Adobe Experience Cloud Blog

OCTOBER 24, 2018

But just because it never goes away doesn’t mean it can be swept under the rug. Bad data is a BIG problem that companies can’t afford to ignore. That’s a lot of time, money, and resources spent on database health. Best of all, if automated it’s also incredibly simple—and you can start using it today.

Marketing Management 128

Marketing Management CAN-SPAM B2B Thought Leadership Zoominfo 128

DealSignal

MAY 15, 2023

Although these technologies work in a pinch, there are significant challenges you’ll face if you rely on them for accurate B2B email verification—which can cost you getting in touch with high-intent, in-market prospects. We tested out a few email validation software vendors and have shared the results with you here.

Work Management 98

Work Management Marketing Management Validation Software 98

SalesIntel

OCTOBER 5, 2023

As we’ll explore, email marketing is the beating heart of many B2B campaigns. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. These criteria can include demographics, behaviors, preferences, and other relevant data points.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. What is an email list? How do you build an email list?

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Vision6

APRIL 25, 2023

Implementing an onboarding email series creates connection, loyalty, increases credibility and improves results. Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. What is a welcome email? Why are welcome emails important?

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Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Litmus

MAY 17, 2019

As an email marketer, seeing unsubscribes can be disheartening, of course. It can actually be a good thing for your email marketing program. The alternative— being marked as spam—is much worse because spam complaints hurt your deliverability. Implement an Email Preference Center. Unsubscribes don’t.

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Opt-out Tactics Opt-in CAN-SPAM 79

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

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Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Tiecas

OCTOBER 30, 2023

But fear not—one industrial content marketing tactic has proven to be incredibly effective: email marketing. The success of your marketing efforts is directly tied to the quality of your email list. This could be the difference between a successful campaign and a wasted effort for manufacturers, distributors, and engineering companies.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Litmus

FEBRUARY 14, 2020

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry.

CAN-SPAM 79

CAN-SPAM Deliverability Guidelines Google 79

Vision6

JULY 5, 2023

Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. What is email marketing? What are the benefits of email marketing?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Valasys

DECEMBER 4, 2018

All is not lost as there is still hope and a few things that you can do to get them back on your list with a renewed interest in what you have to offer them. You might be then wondering whether it is worth reviving unsubscribes or should you just focus your resources on capturing new ones. Email frequency is too high.

Opt-out 64

Opt-out Opt-in Churn Rate Rules 64

Martech Advisor

DECEMBER 3, 2019

According to a report by Oberla in 2018, effective email marketing can boasts an ROI of as high as $32 on every $1 spent, at an average. In other words, email marketing works if you work it! A tool with great features but a bad user experience can increase full adaptation time by an entire quarter.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

distribion

APRIL 12, 2017

Data from a recent survey by The Relevancy Group also found that of the 300 US marketing executives surveyed, 91% recorded email marketing as the most effective channel for delivering revenue results. But the question of the day is: Are your email marketing campaigns performing as well as you would like? Reporting basics.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Litmus

JUNE 28, 2021

You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. It can be easy to fall into autopilot mode and the lure of “set it and forget it.”.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Convert

SEPTEMBER 30, 2020

The best email a customer can receive is one that is personalized. Think about what makes you open an email from a business: is it because the email addresses you by your name? However, a personalized email goes beyond addressing a customer by their name. What is Email Personalization?

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Email Marketing Personalization Automation Planning 98

Litmus

MARCH 2, 2020

Almost 60% of marketers say they always or often use personalization or dynamic content in their emails. Email subscribers expect their emails to be geared for them—“one-size-fits-all” campaigns simply don’t resonate anymore. Source: Really Good Emails. Simms Jenkins. James Koons. How we wish this one were true.

Privacy 71

Privacy CAN-SPAM Marketing Qualified Leads Leads 71

QuanticMind

OCTOBER 9, 2023

Such tactics may not pull at the heartstrings quite like big-budget brand-building initiatives—the ones you might see illuminating Times Square or running throughout the Olympics—yet for many advertisers, they are the bread and butter of growth and nurture campaign programs. So, what are the components of direct response marketing?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Litmus

MARCH 19, 2020

As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. Can you keep sending promotional emails or do you need to adjust your email program? Unsure how to adapt your email marketing during this crisis?

Webinar Metrics 96

Webinar Metrics Email Marketing Practices Planning 96

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. There are many things you can do with these tools. If a product solves some of your pain points well you can always complement it with others. These tools enable you to leverage customer data to boost engagement.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

MakesBridge

JANUARY 22, 2018

What can you tell to your own email marketing team? Email Engagement. SPAM does not really have a definition. So the million dollar question that almost every marketer asks is that why do email messages end up in SPAM or JUNK? What makes an email spammy and throws it in the junk folder?

Deliverability 54

Deliverability CAN-SPAM Jigsaw Opt-out 54

Valasys

AUGUST 6, 2021

But what if you don’t know how to improve your email deliverability rates? You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog. What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems?

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Optinmonster

MAY 29, 2024

For eCommerce businesses, email marketing lets you sell products, recover abandoned carts, and increase lifetime value. Small business owners can use email marketing to maintain brand awareness and build relationships over time. There are many benefits of email marketing : People check their email a lot , up to 20 times a day.

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. There are many things you can do with these tools. If a product solves some of your pain points well you can always complement it with others. These tools enable you to leverage customer data to boost engagement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. There are many things you can do with these tools. If a product solves some of your pain points well you can always complement it with others. These tools enable you to leverage customer data to boost engagement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

SendX

MARCH 23, 2021

1) Bounce Rate Bounce rate signifies the percentage of emails that don’t land into the inbox of recipients. There can be many reasons behind an email bouncing, say an invalid email address, your domain being clubbed as spam or the recipient inbox being full. Let’s get started.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Management 195

Adobe Experience Cloud Blog

SEPTEMBER 23, 2013

Author: Dayna Rothman According to Return Path’s Email Intelligence Report Q4 2012, 18% of permission-based email in North America never reaches the inbox: 5% is classified as spam, and the remaining 13% simply goes missing. When it comes to modern email delivery, it’s good to know the fundamentals.

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Deliverability Practices Best Practices Marketing Management 48

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. No one appreciates an unsolicited email. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. Table of contents What is opt-in email marketing and why is it important?

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Opt-in Marketing AI Email Marketing Opt-out 111

ConvertKit

MAY 10, 2019

Any time you want to test a product idea or launch a new offering , you can look inside the folder to see what segment of your audience is the best fit for any call-to-action. Why is email segmentation important in email list growth? Increases your email list engagement rates. These are stats we can get behind!

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

Litmus

MARCH 5, 2020

Delivering is brought to you by Litmus —the only platform trusted by professionals to help you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. I’m pissed that people are creating tools out there to do that, too.

Privacy 71

Privacy Email Marketing Marketing Automation Services Stats 71