ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Marketers often report an impressive average of 14.1

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Optinmonster

APRIL 24, 2024

This email is called a double opt-in confirmation email , and your new leads must take the extra step to confirm their subscription. Otherwise, they won’t get your emails. Here’s a double opt-in email example from NextDraft : As you can see, NextDraft uses a subject line that clearly states the purpose of the email.

Opt-in 106

Opt-in Opt-out CAN-SPAM Deliverability 106

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates.

Creativity 305

Creativity Examples Marketing Budget Urgency Marketing 305

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. Use this table of contents to navigate which section most interests you: 12 Reasons Why Emails Go to Spam.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Only B2B

JULY 29, 2021

And then, you will be able to answer this question and confidently roll out your email marketing campaign. It is never solely about open rates and click through rates to measure your campaign effectiveness, but also comprises many key metrics that will give you ideas of effectiveness depending upon your goals.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Navigate the Channel

AUGUST 23, 2023

Crafting an attention-grabbing subject line and a compelling email body is just the start. The true effectiveness of your B2B email campaign hinges on whether it successfully reaches the recipient’s inbox. With crowded email folders and stringent spam filters, this challenge is more complex than ever.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. Which Has Better Reach: Email or Social Media? Do emails work to drive sales?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SendX

MAY 6, 2021

A lead is a prospect that you can convert into a paying customer. You can continue to build on this by providing valuable, engaging and informative content on a scheduled basis. To do so, you first need to collect email addresses. Traditional fields include name, email address, contact number, etc.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Sharpspring

JUNE 9, 2020

By the end of this article you should be able to better understand email metrics and more easily recognize when there is a need for improvement so you can get more mail delivered to the intended inbox. Key Email Metrics to Monitor: Hard Bounce. Spam Complaint. Click Rate. email was sent to a non-existent domain.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

Vision6

APRIL 25, 2023

The main purpose of a welcome email is to greet new subscribers by giving them a little taste of what’s to come and provide helpful resources about your products or services. Why are welcome emails important? Welcome emails are an essential component of your email marketing strategy.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

SalesIntel

OCTOBER 5, 2023

As we’ll explore, email marketing is the beating heart of many B2B campaigns. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. These criteria can include demographics, behaviors, preferences, and other relevant data points.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

BenchmarkONE

NOVEMBER 4, 2021

Not Properly Integrating Your Data Resources. Today’s marketing automation tools can provide targeted solutions for email and SMS campaigns, online ads, and promoted social media posts. But in order for your tools to work effectively, it’s important that you properly integrate your data resources.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

PureB2B

MAY 30, 2022

Two-thirds of people say they decide if an email is spam based on the subject line alone. If your subject line doesn’t resonate with your recipient you’ll end up in the spam folder. Campaign Monitor found that the average open rate for email marketing is just 17.92%. It’s all about specificity.

Practices 62

Practices Examples Best Practices Open Rate 62

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. These errors can sabotage your efforts, waste resources and damage your brand’s reputation.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? What is the Average Email Open Rate?

Open Rate 107

Open Rate Click Rate CAN-SPAM Advertising Benchmark 107

Vision6

DECEMBER 1, 2022

An email subject line can break or make your marketing campaigns. It’s the first step in getting people to open and read your emails, so I know you want to get this right. Plus, for additional inspiration, I’m sharing 30 examples of effective email subject lines from some of the most successful companies out there.

Examples 52

Examples Ideal Customer Profiles CAN-SPAM Open Rate 52

Litmus

MAY 11, 2021

Whether it’s those acronyms you have to look up every time or that completely blank email you sent to 200,000 people, we covered some of the biggest email marketing mistakes we’ve seen (and made ourselves). Somehow the dynamic field for name got hard coded with one name and I sent the email to 100K…calling them all the same name.

Webinar Metrics 105

Webinar Metrics CAN-SPAM Deliverability Clickthrough 105

SendX

JANUARY 5, 2020

Remarketing allows you to aim campaigns at users who have: Visited your website before Performed a valuable action, such as adding to the cart or engaging with chatbots Before exploring this feature, it’s best to understand what an email list is and how it’s such an invaluable resource for marketers and businesses.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

PureB2B

MAY 30, 2022

Two-thirds of people say they decide if an email is spam based on the subject line alone. If your subject line doesn’t resonate with your recipient you’ll end up in the spam folder. Campaign Monitor found that the average open rate for email marketing is just 17.92%. It’s all about specificity.

Practices 48

Practices Examples Best Practices Open Rate 48

Tiecas

OCTOBER 30, 2023

But fear not—one industrial content marketing tactic has proven to be incredibly effective: email marketing. The success of your marketing efforts is directly tied to the quality of your email list. This could be the difference between a successful campaign and a wasted effort for manufacturers, distributors, and engineering companies.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Hubspot

OCTOBER 1, 2021

An outreach campaign can be a double-edged sword. When you dedicate the time and effort to prepare them properly, cold emails can be a valid and effective method for connecting with new people within an industry or sector. Segmentation is key when trying to achieve the right formula for outreach campaigns.

Segmentation 74

Segmentation CAN-SPAM Work Management Click Rate 74

PureB2B

JUNE 16, 2022

Email marketing and account-based marketing (ABM) are a match made in heaven, enabling you to target your dream prospects with personalized communications straight to their inbox. Statistics show that email marketing boasts an ROI of? $42 email marketing?into How to Use Email Marketing to Boost ABM Results.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

Martech Advisor

SEPTEMBER 25, 2019

Email isn't dead. Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. Email is far from dead. Email is far from dead. saw an impressive 20% year-over-year increase to 3.6%

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Martech Advisor

JANUARY 23, 2020

Email marketing continues to become more complex as marketers must adjust to evolving customer preferences, new-era tactics and campaign objectives. With all of these changes, how can marketers ensure they stay ahead of the game? Learn More: Email Marketing: 5 Tips to Create Great Email Content.

Class 83

Class Email Marketing Deliverability CAN-SPAM 83

Vision6

JANUARY 14, 2024

With AI marketing, you can craft personalised campaigns that directly address individual needs, predict future trends to stay ahead of the competition, and automate tasks to free up time to develop creative strategies. How can AI be used for marketing? Unsure of what your customer thinks about your products and services?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Vision6

JULY 5, 2023

Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. What is email marketing? What are the benefits of email marketing?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Litmus

JUNE 28, 2021

Check in on your email program’s health every month or quarter , depending on your program’s complexity and send volume. It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. Can you confidently mark each of these off? Consistent email engagement and deliverability. Don’t know where to begin?

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

SendX

MAY 24, 2019

You mostly see CTA’s in the form of a button on a lead gen form or sprinkled throughout a sales page but they can also be used effectively in an email campaign. A CTA usually comes at the end of the email, right after you have given your benefit-laden “spiel”. Even a sales piece can be entertaining!

Copywriting 151

Copywriting Tips Template Content 151

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. Personalized subject lines can get up to 50% higher open rates.

Urgency Marketing 87

Urgency Marketing Open Rate Case Studies Click Rate 87

Litmus

FEBRUARY 17, 2021

More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. So if adding extra team members isn’t an option—and even if it is—consider email marketing automation. You can finally work on them!

Automation 88

Automation Marketing Automation Services Work Management Budget Programs 88