SendX

APRIL 16, 2021

While social media marketing continues to play a vital role in your internet marketing strategy, you can't miss it when using email marketing to reach and interact with your customers. Keep reading to discover the top 30 effective checklists to ensure your email marketing campaigns fetch you the right results.

Email Marketing 275

Email Marketing Campaigns Autoresponders CAN-SPAM 275

Optinmonster

APRIL 24, 2024

This email is called a double opt-in confirmation email , and your new leads must take the extra step to confirm their subscription. Otherwise, they won’t get your emails. Here’s a double opt-in email example from NextDraft : As you can see, NextDraft uses a subject line that clearly states the purpose of the email.

Opt-in 109

Opt-in Opt-out CAN-SPAM Deliverability 109

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. Use this table of contents to navigate which section most interests you: 12 Reasons Why Emails Go to Spam.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

SendX

APRIL 26, 2021

Email marketing is one of the most effective ways to reach a customer directly. You don’t have to play the waiting game of social media, where you sit back and hope that the customer comes to you. Email marketing allows you to go directly to the source and initiate a call to action. How often should I send emails?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact.

Webinar Metrics 114

Webinar Metrics Deliverability CAN-SPAM Co-Registration 114

Optinmonster

JANUARY 24, 2024

.” There are some important email marketing metrics that you should be measuring on a regular basis if you want to maintain email list health and improve the return on investment (ROI) of your email campaigns. Let’s start with how to measure email marketing success.

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Sharpspring

JULY 23, 2020

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Optimizing your emails is a crucial step to better understanding and generating more leads. Write Your Emails Right. The subject line is the first information a user takes in from an email.

Email Campaigns 52

Email Campaigns Optimization Campaigns Top of Funnel 52

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #4: Email volume and list growth. Chapter #6: Deliverability and spam. But how many people around the world use email in 2021—and how can you best reach them?

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Litmus

FEBRUARY 8, 2024

Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. Data privacy Despite the rise of social media and other digital platforms, email marketing remains one of the most popular and effective marketing channels, and no wonder—over 4 billion people use email every day.

Marketing Budget 86

Marketing Budget Marketing Strategy Marketing & Strategy Planning 86

Predictive Response

MAY 31, 2019

Sending boring, robotic, or cliche emails is one of the quickest ways to lose the interest of your readers, and it may. Choosing the right voice for your email campaigns can drastically shift the way. While some businesses see better results with emails that are direct and more corporate, other brands.

Email Campaigns 40

Email Campaigns Automation Tips Campaigns 40

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SendX

MAY 6, 2021

A lead is a prospect that you can convert into a paying customer. You can continue to build on this by providing valuable, engaging and informative content on a scheduled basis. To do so, you first need to collect email addresses. Traditional fields include name, email address, contact number, etc.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Porch Group Media

NOVEMBER 10, 2022

99% of email users check their email every day , some as much as 20 times a day. Consumers spend an average of 10 seconds reading brand emails. It’s often the first thing people do online; 58% of users check their email before they check out social media or the news. billion in 2020 to a potential $17.9

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Vision6

APRIL 25, 2023

But let’s take a look at all the benefits in finer detail: Higher open and click rates Did you know welcome emails have an average open rate of 42%, which is significantly higher than your average email open rate? This can assist subscribers in getting the most out of your product or service.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

The Point

SEPTEMBER 12, 2013

Test responsive design so that your email “snaps to size” when viewed on a mobile device. Responsive design can require additional coding (read: time and money), so test it head to head against a standard (but mobile-friendly) design to gauge whether your audience merits the investment. Offers should be a) specific, and b) tangible.

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

SalesIntel

OCTOBER 5, 2023

As we’ll explore, email marketing is the beating heart of many B2B campaigns. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. These criteria can include demographics, behaviors, preferences, and other relevant data points.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

BenchmarkONE

NOVEMBER 4, 2021

Today’s marketing automation tools can provide targeted solutions for email and SMS campaigns, online ads, and promoted social media posts. For example, many businesses invest in email marketing tools thinking they can simply buy a large database of email addresses, and the software will do the rest of the work.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Blue Flame Thinking

SEPTEMBER 25, 2023

Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email marathon should be your goal. If you’ve failed to show value with email in the past, step back and build a roadmap for the future. Are We Ready to Improve/Add Email?

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. These errors can sabotage your efforts, waste resources and damage your brand’s reputation.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

SendX

JANUARY 5, 2020

How do you build an email list? Idea # 01: Use a pop-up form This a quick and easy way for users to give you their email addresses. They can subscribe to your list without having to navigate from the page they’re on. Use Medium to compel people into signing up for your emails and explain the perks they’ll get by doing so.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

KoMarketing Associates

APRIL 10, 2018

This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them. Push notifications, text messages, social media, content, paid search, paid social, and videos ads are just some of the digital ways marketers can reach potential prospects.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Adobe Experience Cloud Blog

JULY 12, 2019

Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works. Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing channel.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

Sharpspring

APRIL 23, 2020

When used properly, email marketing can be one of the most effective ways to boost your business. However, the ability to measure results is at the center of every successful email campaign, and this is where automation tools become so valuable. 1 Segment Your Email Lists.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

LeadSquared

AUGUST 12, 2019

Also, emails can be customized to suit the persona of your customers. But how can you measure the performance of your email marketing strategies? This is where email marketing metrics come in. 7 Important Email Marketing Metrics. The open rate is the percentage of subscribers who opened your emails.

Email Marketing 52

Email Marketing Planning CAN-SPAM Click Rate 52

SendX

MAY 24, 2019

Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sales from them. Even a sales piece can be entertaining!

Copywriting 150

Copywriting Tips Template Content 150

Webbiquity

OCTOBER 29, 2019

They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email Automation.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

Vision6

JANUARY 16, 2023

But have you ever considered how SMS can actually support your other communication channels, such as email? Here are some ideas to get you thinking about how to combine email and SMS marketing activities so you can grow, maintain and engage your customer base. Email vs SMS Marketing. Both are permission-based.

SMS 52

SMS Email Marketing Campaigns Webinar Metrics 52

Vision6

JANUARY 14, 2024

With AI marketing, you can craft personalised campaigns that directly address individual needs, predict future trends to stay ahead of the competition, and automate tasks to free up time to develop creative strategies. How can AI be used for marketing? Unsure of what your customer thinks about your products and services?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Sharpspring

SEPTEMBER 26, 2019

“Email is not an age thing, while social media is divided by generations.” The Gen-Z are attached to Snapchat, Tik-Tok, and similar social media; . It seems like there are boundaries in an individual’s choice of social media. . However, if you are not, start building an email list.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

Optinmonster

AUGUST 16, 2023

These tools allow you to reach more subscribers and achieve higher open and click rates. You can use them to design professional campaigns, automate messages, and analyze your emails’ performance. You upload a contact list and email content to the service, then schedule the delivery of your messages.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Litmus

DECEMBER 7, 2022

Make sure to register for our December Litmus Talks webinar where we’ll be discussing ALL the things we at Litmus think will be top of mind in email throughout 2023. Data privacy will demand that social media and email cross-pollinate. Many marketers are relying on social media to grow an audience that they do not own.

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Tiecas

OCTOBER 30, 2023

But fear not—one industrial content marketing tactic has proven to be incredibly effective: email marketing. The success of your marketing efforts is directly tied to the quality of your email list. This could be the difference between a successful campaign and a wasted effort for manufacturers, distributors, and engineering companies.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Hubspot

OCTOBER 1, 2021

An outreach campaign can be a double-edged sword. When you dedicate the time and effort to prepare them properly, cold emails can be a valid and effective method for connecting with new people within an industry or sector. Segmentation is key when trying to achieve the right formula for outreach campaigns.

Segmentation 75

Segmentation CAN-SPAM Work Management Click Rate 75

Vision6

JULY 5, 2023

Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. What is email marketing? What are the benefits of email marketing?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Outbound Engine

MARCH 20, 2020

Bonus Content : Want to increase your email open rate? Download our Email Marketing Roadmap and make sure your emails are on the right track. With a little planning, you can be sure they are. You may end up in a spam folder. Bonus Content : Want to increase your email open rate?

Planning 76

Planning CAN-SPAM Click Rate Newsletter 76