sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Litmus

OCTOBER 3, 2022

All these elements need to work harmoniously for your email footer to have a measurable impact on your subscribers. In this article, we will look at the essential elements of an email footer, best practices for designing an email footer, email footer best practices, and some design inspiration.

Design 97

Design Practices Best Practices CAN-SPAM 97

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Navigating the regulations imposed by major internet entities can present formidable challenges, yet it remains an imperative task. of your emails are reported as spam, you could face penalties or restrictions.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. The users can track their open rates, clicks, unsubscribes, etc.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Vision6

JANUARY 15, 2024

are raising the bar to ensure a more secure email experience by tightening down on spam checks. will require all email senders (that’s you!) to adhere to new guidelines, transforming email authentication and deliverability best practices from a nice-to-have to a MUST -have. But, fear not! But, fear not!

CAN-SPAM 59

CAN-SPAM Domain Deliverability Click Rate 59

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The email has a universal appeal. Yes, personalization and segmentation can be done.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

Hubspot

JUNE 27, 2018

While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

The Point

SEPTEMBER 12, 2013

Test responsive design so that your email “snaps to size” when viewed on a mobile device. Responsive design can require additional coding (read: time and money), so test it head to head against a standard (but mobile-friendly) design to gauge whether your audience merits the investment. Offers should be a) specific, and b) tangible.

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

Litmus

FEBRUARY 14, 2020

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry.

CAN-SPAM 79

CAN-SPAM Deliverability Guidelines Google 79

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. These errors can sabotage your efforts, waste resources and damage your brand’s reputation.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech Advisor

DECEMBER 3, 2019

In this article, we will deep dive into the key must-have features of email marketing platforms, best practices while using such a software and the top 10 email marketing software tools available today. Table of Contents: What is an Email Marketing Software Platform? 8 Key Must-have Features of Email Marketing Platforms.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

DiscoverOrg

MAY 21, 2014

These best practices are important to any and all organizations utilizing outbound email marketing for lead generation. Over the years, marketers have amassed a plethora of knowledge surrounding email deliverability. To help combat spam email, domain owners register their domains and sending IP addresses with emailreg.org.

Deliverability 136

Deliverability Email Marketing Marketing Strategy Marketing & Strategy 136

SalesIntel

MAY 17, 2021

The good news is that you can navigate the majority of deliverability levers on your own. Then if you already know how to get recipients who are ultimately interested in your emails and newsletter, there isn’t anything that can go wrong. Google and Microsoft, the two main email providers, monitor email activity.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Opt Intelligence

OCTOBER 25, 2020

Don’t fall victim to these common subject line mistakes, or your email campaign could turn into a horror show. Have you ever received an email addressed to <NAME> or “Smith,” when it clearly should have been “Joe?” Typos can happen any time of year, but the pressure is on as holiday shopping kicks into high gear.

CAN-SPAM 52

CAN-SPAM Validation eCommerce Guidelines 52

Vision6

NOVEMBER 12, 2020

We can no longer rely on the old saying of “putting yourself in your customer’s shoes”. And then you can dive into quantitative. Once you’ve got this bedrock of data, you can finally move on to the creative part which will give your campaign the oxygen to breathe. So how can you avoid the dreaded down arrow?

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Circle Studio

FEBRUARY 21, 2019

Email remains a powerful way to communicate with customers and prospects, as 58% of adults check their email first thing in the morning, and 91% of people check their email every day on their smartphones. While this is not an exhaustive list, these tips will help you set up your eNewsletter campaigns for success.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

Salesforce Marketing Cloud

JANUARY 11, 2024

With any email campaign, your goal is to reach your customer’s inbox with great content that resonates. But first you have to make sure your emails are actually reaching all those customers — and email authentication is a key step to make that happen. Here’s how you can prepare today.

Domain 134

Domain Deliverability CAN-SPAM Marketing Management 134

Adobe Experience Cloud Blog

AUGUST 17, 2015

In fact, you can see there’s actually a slightly negative correlation. Larger email sends actually have lower unsubscribe rates. This could be a result of companies with larger databases having more well-known brand names so they are more careful with their email campaigns. There is no significant correlation here.

Marketo 48

Marketo Correlation Click Rate Thought Leadership 48

DiscoverOrg

APRIL 27, 2017

What is spam? What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. The CAN-SPAM Act.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

Adobe Experience Cloud Blog

DECEMBER 26, 2013

While retargeting ads can be used to combat abandoned carts, an email campaign is an alternative way to make these purchases complete. Once you have this information, you can tailor your message. You can also adjust your website, if you notice a trend that might be solved by a slightly different ordering process.

Urgency Marketing 48

Urgency Marketing Thought Leadership Mobile Marketing CAN-SPAM 48

Optinmonster

SEPTEMBER 16, 2020

Too many marketers make the mistake of using the same approach for their B2B email campaigns as they do for their B2C emails. More specifically, we’ll cover: What is B2B email marketing. 5 B2B email marketing best practices. 3 of the best B2B email marketing examples you can learn from.

Email Marketing 98

Email Marketing B2B Marketing Practices B2B 98

Salesforce Marketing Cloud

FEBRUARY 13, 2024

Deliver and win Let’s break down what opt-in email marketing is and how you can make sure you’re doing it right – and avoid mistakes. Table of contents What is opt-in email marketing and why is it important? What are some examples of good opt-in email approaches? What are some of the challenges of opt-in email marketing?

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Hubspot

JUNE 11, 2015

In fact, the wealth of data available to the modern day marketer can be super overwhelming. When we created the new email performance pages in the HubSpot Email App , this question was at the forefront of our minds. 5 Metrics to Measure the Performance of Your Email Campaign. The keyword here being "a lot.".

Email Marketing 28

Email Marketing Click Rate Mobile Marketing Hubspot 28

Litmus

AUGUST 23, 2021

We send email campaigns to prompt recipients to take a specific action—to start using a new feature in our app, register for a webinar, or make a purchase from our online store. All our efforts are wasted when messages go to spam folders. Learning best practices. Can be quicker. Can be cheaper. One-off cost.

Deliverability 108

Deliverability CAN-SPAM Burn Rate Domain 108

Optinmonster

MAY 1, 2023

It usually gives the reader some idea of what the email is about. The sender name can be a personal name, a company name, or both. It simply indicates who the email is from. Look at your email metrics for trends in open rates. This can improve your email deliverability and overall conversion rate.

Open Rate 78

Open Rate CAN-SPAM Click Rate Email Marketing 78

Optinmonster

JANUARY 22, 2020

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Crafting quality emails. Maintaining your email list. Clean your email list regularly. In the U.S.

Email Marketing 99

Email Marketing Practices Ad Building Best Practices 99

Scoop.it

MARCH 4, 2021

The delivery of emails is blocked at the subscriber’s email server. They would no longer receive your email campaigns. If the recipient’s server encounters a temporary delivery issue, it will be shown as a soft bounce in the email performance report. The servers do not allow email delivery.

Deliverability 96

Deliverability Domain Opt-out Guidelines 96

ClickDimensions

JANUARY 23, 2024

Identify Active Subscribers Identify Inactive Subscribers Best Practices for Success with Active Subscribers The Changes These modifications will impact a broader spectrum covering more than just emails sent to gmail.com addresses. As the Leads/Contacts become categorized inactive you can try a win-back campaign with them.

Deliverability 52

Deliverability CAN-SPAM Domain Landing Pages 52

Litmus

APRIL 21, 2023

This guide reviews what the promotions tab is and why emails go there so you can work with one of the leading inbox clients , not against it. An email about a BOGO sale with an ‘Explore the sale now’ CTA button goes straight to the promo tab, though. The Gmail promo tab is NOT the spam folder. Jarring, to say the least.

Promotion 105

Promotion CAN-SPAM Deliverability Eye-Tracking 105

Salesforce Marketing Cloud

JULY 31, 2023

Many companies consider the period from October to December as their peak season for email campaigns , trying to reach as many customers as possible leading up to the holidays. No matter the occasion, you want to have a strong email deliverability strategy to make sure your messages reach inboxes. 27, by the way).

Deliverability 98

Deliverability CAN-SPAM Tips Domain 98

Vision6

SEPTEMBER 6, 2020

So, your email campaign is finally ready. You hit send…but before you can breathe a sigh of relief, you realise your worst fears have come true! Your once beautiful email looks like a jumbled mess of foreign fonts, GIF glitches, blocked images and rivers of whitespace. Considering there are at least 2.2

Practices 89

Practices Best Practices Email Campaigns CAN-SPAM 89

Litmus

APRIL 22, 2022

Using responsive email templates allows you to display your content with consistency across any device and at scale to deliver mobile-friendly emails with every send. . We have provided steps to help you take more control over your email campaign consistency by implementing responsive email templates into your email design.

Template 101

Template Privacy Protection Mobile Marketing Click Rate 101

LeadSquared

SEPTEMBER 16, 2013

The “B2B Email Marketing Best Practices for Lead Generation” webinar was a huge success thanks to the active participation and cooperation of the attendees. It also includes a few tips that might help you better your B2B email marketing practices. You can also channel it with the marketing team.

FAQ 52

FAQ Webinar Metrics Email Marketing Practices 52

LeadSquared

SEPTEMBER 16, 2013

The “B2B Email Marketing Best Practices for Lead Generation ” webinar was a huge success thanks to the active participation and cooperation of the attendees. It also includes a few tips that might help you better your B2B email marketing practices. What is email marketing? Question 1. Question 3.

FAQ 52

FAQ Webinar Metrics Email Marketing Practices 52

Litmus

JULY 11, 2023

Scalability and growth: the faster you create emails, the more you can experiment and scale your email program. Difficulty in maintaining version control and tracking changes Your inbox and messaging apps fill up too quickly to rely on them to track feedback and changes for each email campaign.

Work Management 51

Work Management Marketing Management Tips Marketing Automation Services 51

LeadSquared

NOVEMBER 18, 2015

Now the good news – I am here to give you some fundamental, but absolutely essential tips to be that wonderful email marketer who’s always welcome in the subscriber’s inbox! And you can trust me on this, as it was I who had to endure the really long evening with my darling auntie. Offer value or entertainment.

Email Marketing 52

Email Marketing Marketing & Strategy Marketing Strategy CAN-SPAM 52