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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. What Exactly is Email Personalization?

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9 Ways to Increase Email Open and Click-Through Rates

SmartBug Media

Did you know that the average person receives 88 emails per day ? To do that, let’s talk through how you can increase email open and click-through rates. Increase Email Open Rates. To increase email open rates, you should be focusing on a couple of key factors: responsive design and subject lines.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

Moreover, they can complement your other marketing strategies in substantial ways. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. How can your solution save time, improve efficiency, reduce costs, or increase revenue?

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Five Ways to Improve Email Deliverability: Reaching More Inboxes

Webbiquity

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Spam messages have a far higher chance of ending up in junk mail folders.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

There are also steps you can take to ensure that any risk is minimized. The risk in using house lists may be lower, since (in theory) these contacts have some relationship with your brand and are less likely to prompt spam complaints. Basic, token-based personalization (e.g. “Hi Yahoo’s rules are expected to be similar.

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Top 10 Email Marketing Tips for Financial Services

SendX

Source: Freepik Is email marketing actually useful for financial services? What Benefits Can You Get from Email Marketing as a Financial Advisor? Emails land in an inbox (and sometimes emails go to spam , but that’s a different thing) and sit, waiting to be opened and read. The answer is a resounding yes. So use your assets!

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Your ESP (email service provider) is the most obvious expense, and it is simple to calculate. When we talk about the final value, it’s the amount of revenue that your marketing effort generates, which can be readily determined from point-of-sale data or your accounting system.

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