Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. I would have had only slightly less disdain for the audience for these campaigns. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term?

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. I would have had only slightly less disdain for the audience for these campaigns. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term?

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Anything Goes Marketing

AUGUST 3, 2009

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Do you think it’s just a fad?

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Customer Experience Matrix

MARCH 16, 2016

The difference is that Mariana uses its artificial intelligence to analyze connections between people – including unique access to the Twitter social graph, as well as where people work or have worked, groups they belong to, and the types of work they do. The system then returns contact counts for Facebook, Twitter, and email.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Digital B2B Marketing

MAY 21, 2013

Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. If you are just building out your first drip email campaign, you can build it in a marketing automation solution but you could also build it in almost any modern email marketing solution.

Marketing Management 100

Marketing Management Marketing Automation Services Marketing Automation Automation 100

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Real-time marketing was just getting started in 2009.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Vidyard

DECEMBER 10, 2013

This year at Vidyard we experimented with marketing campaigns for conferences and we want to share some tips everyone can adopt for better return on investment when it comes to booking a booth. To start, we’ll review the campaign goals for some recent conferences including Eloqua Experience and Dreamforce.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience. Bulldog Solutions.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

SnapApp

NOVEMBER 13, 2015

Penton’s Design Engineering group knew their audience to a T, and developed a powerful campaign that was fun for everyone involved – and drove some pretty impressive results. A button directed the contact to continue to finish the lead gen process in Eloqua. Read on to find out how they pulled it off. The Results: Seriously Staggering.

Eloqua 48

Eloqua Lead Ranking Generation Lead Gen 48

Customer Experience Matrix

JANUARY 5, 2010

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Upgraded reporting.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Ledger Bennett

JULY 11, 2018

Twitter also allows searches of broad keywords as well as an exact match if you put it in quote marks. When creating a paid search campaign (Google AdWords or Bing Ads) make your keywords as relevant as possible while aligning with your audience. Most websites use keyword targeting as it brings net new users to their website.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Customer Experience Matrix

DECEMBER 8, 2011

This contrasts sharply with mature categories like email, landing pages, and nurture campaigns, where dozens of features are shared by most systems. Looking at the chart as a whole, what stands out is the sheer variety: once you get past the basics, no features are common enough to consider them standard.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Webbiquity

SEPTEMBER 1, 2010

Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. For example, “PRO: Twitter gives us a great way to leverage PR. For example, “PRO: Twitter gives us a great way to leverage PR. How to Reach Out to Bloggers by Chris Brogan. Share this on Bebo. Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

KoMarketing Associates

JANUARY 25, 2013

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. As B2B marketers think about developing content marketing campaigns and how visitor conversion benchmarks will be met in 2013, these types of content offers are worth referencing.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. There are no real multi-step campaigns, however.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

The Point

DECEMBER 6, 2010

26 Must-Have Negative Keywords for B2B PPC Campaigns. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Plus, there’s an added benefit to this technique: if you title posts for search, they’ll perform well in Twitter for the same reason. Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Content Marketing Institute

MARCH 22, 2018

When this happens, you’re transitioning away from renting momentary audiences one campaign at a time to owning long-term audiences that add real equity to your brand … equity that remains well after your product launch or short-term KPI.”. Click To Tweet. Social channels offer different values for each audience type.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. Facebook Twitter LinkedIn.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. Facebook Twitter LinkedIn.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Paid search campaigns are supported through integration with Omniture SearchCenter.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? via Marketo sync filter or Eloqua program) to meet their requirements.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Webbiquity

DECEMBER 26, 2012

He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.” ” 10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

LEADership

DECEMBER 20, 2013

This infographic was released by Eloqua , which highlights survey results among 548 B2B marketers on their social media usage for branding, customer engagement and heightening sales. The reason behind this high number is that most B2B companies do not implement plans for generating demand into social media, reports Eloqua.

Social Media 40

Social Media Social Marketing B2B Marketing Eloqua 40

Vidyard

MAY 10, 2016

Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered. Social: Oracle SRM has been used for a few months, and is very promising because it integrates directly with Eloqua. Video: Vidyard is used for all video campaigns, providing an extra level of analytics.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Capstone Insights

JANUARY 17, 2018

Campaign reporting: Marketing automation enables detailed activity reporting for campaigns. Next, prioritize the new campaigns that will be making use of marketing automation. I then went into marketing automation consulting and was the first consultant certified in both Eloqua and Marketo. Twitter LinkedIn.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

SWZD

SEPTEMBER 11, 2019

They then collaborated to design campaigns and choose channels – whether webinars, physical events, or content syndication – targeted to reach these accounts and decision makers within the accounts. They use Eloqua for Marketing Automation, and Full Circle Insights for tracking Lead to Revenue. Demand Generation.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

SnapApp

JANUARY 15, 2015

Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team. Atmel used Twitter hashtags to help their audience connect to new entries (#SimplyAVR and #8bitideas).

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. They focus on email nurturing campaigns and marketing measurement. I did publish a real review in July 2009.] Pricing starts at $250 per month and averages around $500.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Engagio

JULY 31, 2017

For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua. Other intent data providers like Socedo can sync intent signals at the individual contact level into your sales reps’ native habitat.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

The Effective Marketer

MARCH 9, 2010

Whenever my team talks about changing the design of our email campaigns, we start off my talking about emails we received in the past and that we liked. We come out with a list of things to think about and that we could be using in our own campaigns. Is always good to see what’s out there to give you some ideas.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

MARCH 10, 2011

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. Jeff Ogden Find New Customers [link] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! I know these companies well.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

SmartBug Media

MARCH 18, 2019

Wistia puts a lot of thought behind their product and harnesses a lot of information from viewers that, in return, can help marketers in future campaigns. Marketing automation integrations with HubSpot, Eloqua, Marketo, Salesforce, Chatter, Hootsuite, Google Analytics, and more. List segmentation by viewer interest and video content.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

KEO Marketing

NOVEMBER 18, 2015

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. A good example is Vertafore, a B2B technology company focused on the insurance vertical, whose Twitter feed reveals consistent responses to (and conversations with) people who tweet about the company.

Public Relations 48

Public Relations Social Media Media PR 48

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) OK, if you insist, here are some links to benchmarks I found online. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Anything Goes Marketing

SEPTEMBER 13, 2009

I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails. These emails should be sent using a marketing automation system like Eloqua. It would be very useful to B2B marketers to have benchmarks to track if their automated campaigns are trending upwards or downwards year after year.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Biznology

JUNE 17, 2013

51% of online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign. 700 YouTube videos are shared on Twitter every minute. (comScore and Nielsen ). 85% of people more likely to purchase a product after watching a product video. Internet Retailer ). YouTube ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80